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Adobe Sensei

Magento Commerce is Making AI the New Normal in E-Commerce

Introducing AI-Powered Product Recommendations for Magento Commerce. The global digital economy is growing faster than any other economy. Even before the COVID-19 chaos struck down the supply chains and last-mile delivery platforms, nobody could deny that the future of commerce is actually -- Digital. As governments enforce lockdown and authorities plead citizens to maintain social distancing, online purchases have become the most obvious form of shopping. A majority of online purchases have been related to grocery,…

Adobe Recognized Based on Completeness of Vision and Ability to Execute in Both Reports

Adobe Recognized Based on Completeness of Vision and Ability to Execute in Both Reports Adobe announced that it was the only company recognized as a Leader by Gartner in both the July 2019 “Gartner Magic Quadrant for Web Content Management”research report and the July 2019 “Gartner Magic Quadrant for Personalization Engines” research report. As one of 18 vendors evaluated, Adobe placed in the Leaders quadrant furthest to the right for completeness of vision and highest for ability to execute in the Magic Quadrant for Web…

How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology

Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the MarTech Fitness Drill Is Key to Customer Experience and Success Strategies At the ongoing Adobe Summit, the leading Analytics and Customer Experience technology provider announced key updates to its offerings and services. These announcements are largely focused on accelerating the adoption and scaling of Customer Experience initiatives that have been long-pending due to lack of insights, data…

Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition

Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for Delivering Transformative Customer Experiences Across Industries and Companies of All Sizes The company that promoted “Engagement Economy” as a pillar of customer success in business is now set to sail on a new path with Adobe. Marketo, the leading B2B marketing technology company and a MarTech RADAR 150 company for 2018, will enter Adobe’s stable, adding to the matured group of Marketing…

TechBytes with Ben Gaines, Group Product Manager, Adobe

Ben Gaines Group Product Manager, Adobe Forrester recently named Adobe as a leader in their latest Forrester Wave: Customer Analytics Solutions Q2, 2018. Adobe scored the highest points in insights, action, usability, product road-map and vision, and partner ecosystem. Following this announcement, Ben Gaines, Group Product Manager, Adobe spoke to us about the state of Marketing Analytics and why Adobe Analytics is a more refined product than the rest of the competition.Tell us about your role at Adobe and the team and…

TechBytes with Kelly Jo Sands, EVP, Marketing Technology, Ansira

Kelly Jo Sands EVP, Marketing Technology, Ansira Data-driven, technology-enabled marketing solutions provider Ansira recently acquired Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. We spoke to Kelly Jo Sands, EVP, Marketing Technology, Ansira to understand her thoughts on Digital transformation, attribution and the vast potential of AI/ML in advertising technology.Tell us about your role…

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

Jeremy Finch Product Marketing Manager, Adobe Yesterday, Adobe announced that they were acquiring leading content management platform for B2B and B2C companies, Magento Commerce. The leading martech company has a clear mission to continue with digital transformation while delivering high-value customer experiences for desktop, mobile, social and display. Today, Adobe looks set to blow away the major challenges that marketers face in delivering truly omnichannel customer experiences. To better understand how customers…

Adobe Brings Accurate Attribution with Advertising Analytics

New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has officially announced the integration of their Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search. This marks a unique integration in Adobe's marketing technology ecosystem that helps organizations to clearly understand the efficiency of their search advertising investment. This is done by combining offsite advertising tied to context intent…

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

"We use ML and NLP to help process billions of structured and unstructured documents to curate highly valuable technographic information that our customers use to inform their sales and marketing outreach." Tell us about your role and how you got here. What inspired you to launch a sales intelligence platform? When I launched HG Data 8 years ago, the driving force for me was the notion that my team and I could build highly valuable datasets for sales and marketing teams – data that we knew the market needed, data that…

Adobe Creative Cloud Empowers Creatives to Thrive in the Video Age

New Release Accelerates Workflows for Color, Graphics, Animation and Audio with Adobe Sensei Ahead of the 2018 NAB Show, Adobe announced a major update in Adobe Creative Cloud, giving video professionals new tools to automate and expedite time-consuming production tasks without sacrificing creative control. Available now, the updates include powerful new capabilities for refining color, creating graphics and crafting audio, along with enhanced VR tools, improved collaboration, integration with Adobe Stock and advanced…

Adobe Summit Update: Adobe Advertising Cloud Gets “Creative”

New Self-Serve Platform from Adobe Puts Marketers in the Driver’s Seat At the ongoing Adobe Summit, Adobe announced enhancements to their Advertising Cloud. This includes several additions to the Adobe Advertising Cloud, part of the Adobe Experience Cloud, designed to remedy these issues. Advancements announced at the Adobe Summit include Adobe’s new Advertising Cloud Creative and an expanded integration with Adobe Analytics Cloud. This announcement follows Adobe and Microsoft announcing their expansion into the Chinese…

Adobe Flies High, Named As Leader In Gartner’s 2018 Magic Quadrant for Digital Experience Platforms

Adobe has announced it has been named by Gartner as a Leader in the 2018 “Magic Quadrant for Digital Experience Platforms” research report. This report evaluated 21 vendors, and Adobe was among four vendors in the Leaders quadrant, based on the ability to execute and completeness of vision. Adobe Experience Cloud Ties in All The Contemporary Standards Expected from the Digital Experience Platforms Of all the vendors evaluated, Adobe was furthest to the right for completeness of vision, where evaluation criteria include…

11 Tech Previews that Created A Buzz at Adobe Max—The Creativity Conference

Last week at Adobe MAX, Adobe unveiled 11 technology sneaks, representing explorations and emerging technologies. The leading creative marketing cloud company unveiled the next generation of Creative Cloud, including four brand new applications. These are – Adobe XD CC for experience design Adobe Dimension CC for 2D to 3D compositing Character Animator CC for 2D animation Adobe Photoshop Lightroom CC In addition, Adobe announced feature updates to its flagship applications including Photoshop CC, InDesign…

Hootsuite Adds Adobe Content to Empower Social Media Marketers

Integration With Adobe Enables Hootsuite Marketers To Easily Discover, Create, And Distribute Content Across Paid And Organic Social Channels Designer, photographer, filmmaker, webinar champion and much more—Hootsuite marketers can now master the ways of social media marketing by bringing the power of Adobe Creative Cloud to their arsenal. The leading social media marketing platform has announced a collaboration with Adobe which would give Hootsuite’s customers seamless ability to access, edit, distribute, and gain…