Browsing Tag

Adobe

Adobe’s Survey Highlights the Importance of DMPs

Adobe's Survey Showcased, Why DMP Is a Technology That's Here to Stay Modern Marketers can't imagine going about their daily activities without Data Management Platforms (DMP). DMPs allowed marketers to effectively channelize their marketing efforts to be, timely, accurate, and intelligible while guaranteeing customer experience. DMP showcased why it is a technology that's here to stay. Despite only being less than a decade old, it has become the main factor that decides whether your campaign will succeed or your…

Invoca Becomes Premier Level Partner in Adobe Exchange Partner Program

Deeper Collaboration Brings Together Leading Solutions from Adobe and Invoca, Giving Marketers an Unprecedented Way to Personalize the Customer Experience and Boost Revenue with Call Insights Invoca, the call intelligence company, announced it's joining the Adobe Exchange partner program at the Premier tier, the highest level within Adobe's global technology partner ecosystem. Bringing leading solutions from Adobe and Invoca closer together will give marketers an unprecedented way to personalize the customer…

Interview with Tom Edwards, Chief Digital & Innovation Officer, Agency, Epsilon

"Brands will continue to seek out marketing partners who really know their customers and are able to drive business growth."Tell us a little bit about your role at Epsilon? As the Chief Digital and Innovation Officer for the Agency business unit of Epsilon, I am responsible for brand planning, strategy, research, data design, analytics, experience design, digital and engagement strategy, media and innovation. Within my role, I have a unique opportunity to monitor trends and emerging technology and quickly apply and act on…

Tracking First Joins Adobe Exchange Partner Program to Enhance Data Governance and Reporting

Data Governance Firm Advances to Business Level Partner Within the Program to Supply Digital Marketers with a Unified Governance Platform, Resolving Campaign Data Issues Prior to Launch Tracking First, a leading data governance and quality assurance company, has joined as a Partner in the Adobe Exchange Partner Program. The collaboration with Tracking First is designed to help Adobe Analytics Cloud users, who can now make campaign optimization decisions. The decision-making would be backed with greater confidence and…

Adobe Advertising Cloud Search Unveiled for Simplified Search Advertising

Updated UI and AI Features Powered by Adobe Sensei To Boost ROI for Advertisers Adobe has introduced new Adobe Advertising Cloud Search with easy-to-use workflows, unique data access and AI to address the challenges in Search Advertising. Part of the Adobe Experience Cloud, the offering is designed to save time and increase ROI for advertisers. Recommended Read: Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences Search advertisers face increased complexity in planning and optimizing…

Asia-Pacific Marketers Focused on AI and Digital Skills, Says Adobe’s 2018 Digital Trends Report

Adobe's 2018 Digital Trends Report Found That Globally, Top-Performing Companies Are More Than Twice as Likely to Be Using AI for Marketing Adobe and Econsultancy have released the Digital Intelligence Briefing: 2018 Digital Trends report, which provides insights into the state of digital marketing and the trends shaping the industry. This year's report uncovers distinct differences between Asia-Pacific (APAC) marketers and their North American and European counterparts, particularly with regards to adoption of artificial…

Merkle to Host Webinar with Adobe on Remarketing Standards

The Webinar by Merkle Will Cover Best Practices and Examples of How Some Brands Successfully Automate Responses to Online Behavior and Deliver Timely, Contextually Relevant Messages Across Channels Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar with Adobe titled Remarketing Best Practices. This webinar will feature Jose Cebrian, SVP, digital messaging at Merkle and Jeremy Finch, Product Marketing Manager for Adobe Campaign, part of Adobe Marketing…

Adobe Named a Leader in Enterprise Marketing Software Suites and Cross-Channel Campaign Management by Independent Research Firm

Adobe Received Top Scores in Current Offering and Strategy Adobe announced that the company was recognized as a leader in 'The Forrester Wave: Enterprise Marketing Software Suites, Q1 2018' report by Forrester Research, Inc. Adobe received the highest scores in the current offering and strategy categories. Forrester included seven vendors in the report, evaluating each vendor across 40 criteria. Adobe was also named a Leader in 'The Forrester Wave: Cross-Channel Campaign Management, Q1 2018' report. Of the 12…

Snaps Integrates With Adobe Campaign To Enhance Leading Enterprise Brand’s Messenger Chatbots With CRM Data

With This Integration, Adobe Campaign Customers Can Further Extend Their Campaign Channel To Facebook Messenger, Twitter DM, Skype, And Other Platforms Conversational marketing platform, Snaps, one of the select companies listed in Facebook's Platform Development Providers, announces an integration with Adobe Campaign, part of Adobe Marketing Cloud. Snaps enterprise chatbot platform empowers marketers to segment and engage customers through conversation across messaging and voice apps. One benefit of…

Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018

Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would Face in 2018 In 2018, what would be the best "personality" to define you as a marketer-- an angler, a crossbow hunter, a weekend rockstar, or a Zen monk. Well, whatever quality best suits you may not make that much of a difference if you (your marketing campaigns) fail to deliver customer experiences with a context, within set rules of transparency, data privacy, and of…

“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly effect" within martech demonstrates a great metaphorical effect on the way B2B technology ecosystem is shaping up in 2018. An extension of the Chaos Theory, the butterfly effect is "the sensitive dependence on initial conditions in which a small change in one state of a deterministic …

Adobe Flies High, Named As Leader In Gartner’s 2018 Magic Quadrant for Digital Experience Platforms

Adobe has announced it has been named by Gartner as a Leader in the 2018 “Magic Quadrant for Digital Experience Platforms” research report. This report evaluated 21 vendors, and Adobe was among four vendors in the Leaders quadrant, based on the ability to execute and completeness of vision. Adobe Experience Cloud Ties in All The Contemporary Standards Expected from the Digital Experience Platforms Of all the vendors evaluated, Adobe was furthest to the right for completeness of vision, where evaluation criteria include…

Tech + Human: Marketing Navigation 101 to Delight The C.U.S.T.O.M.E.R. in 2018

"It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin "In 2018, we will see successful marketers are those able to prove their products work through data - legitimate and specific data," said Johanna Beckmen, Vice President of Marketing at VitalConnect. Not far from the truth! Isn't it? In Part Six of our Predictions 2018 Series, we bring cutting-edge insights on how leading business representatives are…

Adobe Breaks Down Wage Gap, Achieves Pay Parity in US

Adobe announced that the company has achieved equal pay between men and women in the US, an important milestone in Adobe’s ongoing efforts to create an innovative and productive work environment for all employees. “It means a lot to our US employees, and we’re excited to extend that same commitment to our global employee base in the upcoming year.” Women are now making $1.00 for every dollar earned by male employees in the US, up from 99 cents a year ago. As previously announced, non-white employees are earning as much…

Sharethrough’s New Integration with Adobe Advertising Cloud to Help Businesses to Leverage High-Impact Native Ad Formats

Adobe Advertising Cloud Clients Will Be Able To Access High-Impact Native Video And Display Ad Placements Across Sharethrough's Premium Publisher Network The leading native supply side platform, Sharethrough, has announced a new integration with Adobe Advertising Cloud. The integration will allow the more than 1,000 leading global marketers that use Adobe Advertising Cloud Demand-Side Platform (DSP), to access massive audiences with in-feed native video and display placements across more than 1,200 sites and apps on the…

inMotionNow Unveils New Integration with Adobe Experience Manager

Latest Update Follows a Series of Enhancements the Creative Workflow Management Provider Has Released Heading into the Adobe MAX Conference inMotionNow, a leading provider of workflow management solutions for marketing and creative teams, has unveiled a new integration with Adobe Experience Manager at the Adobe MAX conference. The inMotion product facilitates the flow of creative work from request to approval. The final project can then be directly added in Experience Manager Assets for teams to access. The new integration…

Empress expands Adobe integration for MAM and DAM workflows

eMAM Support For Adobe Premiere Pro CC And Adobe Indesign CC Will Be Showcased At IBC 2017. Empress Media Asset Management, LLC (Empress) will showcase the upcoming release of its flagship eMAM™ platform featuring integrations with Adobe® Premiere® Pro CC and Adobe InDesign® CC, part of Adobe Creative Cloud at IBC 2017 in booth 7D05. eMAM is a Media Asset Management system offering customers a feature-rich online digital library with best-of-breed integrations for a complete workflow process solution. eMAM unites different…