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Adobe

How to Grow Your Customers Base During a Transition: Lessons from the Golden State Warriors

Companies are constantly changing and evolving. While this is usually exciting to employees who are privy to the long-term company strategy, these same changes can often feel disorienting to customers and may even put customer loyalty at risk in the short term. The Golden State Warriors recently tackled a similar challenge while migrating their customers base to Chase Center, a brand new world-class sports and entertainment destination in San Francisco, set to open in September. For the six-time NBA Champion Warriors,…

Certain Announces Certified Integration with Adobe to Help Businesses Connect Events to Results

Certain, the industry leader in enterprise event automation, announced its certified integration with Marketo Engage, part of Adobe Marketing Cloud. This collaboration will enable marketers that use Marketo Engage and Certain to seamlessly capture high intent data from event engagement, and take intelligent, personalized action on those insights. This integration comes on the heels of the recent launch of Marketo Engage ABM Essentials, which highlights the growing need for marketers to deliver account-based experiences…

Nuxeo Announces New Connectors and a Bolstered AI Framework for its Content Services Platform

Nuxeo, the leading cloud-native Content Services Platform, announced the general availability of its Nuxeo Sitecore Connector and Aspera connector, as well as a new version of its Adobe Creative Cloud Connector. Nuxeo has also enhanced its connectivity to third-party AI services that complement Nuxeo Insight Cloud, the company’s powerful AI offering that enables enterprises to employ machine learning models that non-technical users can use and train with their own specific data sets. Marketing Technology News:…

Adobe (Magento) Named a Leader in 2019 Gartner Magic Quadrant for Digital Commerce Platforms

Adobe (Magento) Named a Leader for Third Consecutive Year for Completeness of Vision and Ability to Execute Adobe announced that it has been positioned by Gartner, Inc. as a Leader in the 2019 “Magic Quadrant for Digital Commerce Platforms" research report. Adobe (Magento) has been evaluated as a Leader in the report following its acquisition of the Magento platform in June 2018. This is the third consecutive year that Magento Commerce has been named a Leader. The report evaluated 13 vendors based on their ability to…

MarTech Interview with David Kilimnik, CEO at Hero Digital

"AI and Machine Learning will be indefensible for algorithmic decision making, but these technologies will never craft a business strategy or replace creativity." Tell us about your role and journey into Technology. What inspired you to start at Hero Digital? I have been working in Silicon Valley for 20 years and got my start on the software side of the business. In the late 90s, Silicon Valley was a great playground for learning, since there was a massive rush of young, energetic people with no experience in the space. My…

TechBytes with Lisa Croft, Group Product Marketing Manager at Adobe

What is Adobe Document Cloud’s relationship with small businesses? Millions of small businesses already rely on Adobe to simplify document work – converting paper to digital with Adobe Scan, creating, reviewing and editing PDFs with Adobe Acrobat and accessing the most powerful PDF services right from Microsoft Office 365. Adobe Sign for small business now completes the toolbox for small companies to fully digitize their business. When combined with other market-leading document technologies, including Adobe Scan and…

Adobe Launches ‘Adobe Sign’ to Digitally Transform Small Businesses

Adobe Sign for Small Business Debuts to Help Small Companies Digitize; Enterprise Capabilities Now Tailored to the Needs of Small Business User Small businesses are a driving force in the UK economy. They account for 99.3% of all of the UK’s private sector. Today, there are 5.6 million small businesses in the UK and they employ close to 16 million people. In order to scale, these small businesses are looking to automate and digitize their operations, especially the outdated Document Management and Processing. According to…

TechBytes with Avlesh Singh, Co-Founder and CEO at WebEngage

Tell us about your role and the team/technology you handle at WebEngage.  Apart from leading WebEngage on all fronts, I am looking after Product, Marketing, and Sales functions to drive our mission of empowering consumer businesses to understand their users better and develop contextual customer engagement. How much has the Marketing Automation technology evolved in the last two years?  It has evolved by leaps and bounds. Firstly, Personalized communication has become an absolute necessity these days. If you take a look…

TechBytes with Brian Glover, Head of Product Marketing at Marketo

Tell us about your role and the team/technology you handle at Marketo. Sure. I lead the Product Marketing team for Marketo Engage, part of Adobe Marketing Cloud, and am responsible for leading all go-to-market and product strategies that drive success for the business. Tell us more about the recent ABM announcement from Marketo Engage.  We recently announced ABM Essentials for Marketo Engage, which is our new ABM solution that is part of our account-based experience (ABX) story. ABM Essentials is a B2B customer…

Adobe Survey Says That Voice and Screen Combined Are the Future

In May 2019, Adobe fielded a 10-min online survey to a representative sample of 1,000 adult voice tech users in the US. The results is released on 22 July 2019, timed with Voice Summit. Topline Findings Survey Said: Voice Needs Designers 94% of users feel voice technology is easy to use. And their typical activities cover a wide range of tasks including driving directions, phone calls, texts, checking the weather and playing music...                  ...but users say they would not typically use voice technology…

Nintex and Adobe Extend e-Signatures to Microsoft SharePoint Customers

Nintex Sign powered by Adobe Sign is now available to Nintex for SharePoint customers supporting growing global demand for a trusted and affordably priced e-Signature solution Enterprises using Nintex for SharePoint both online and on-premises now have access to the powerful e-signature capabilities of Nintex Sign™ powered by Adobe Sign. Nintex, the global standard for process management and automation, announced it has extended the capabilities of Nintex Sign to thousands of enterprise customers using Nintex for…

Cardinal Path’s 2019 State of Marketing Technology Report Highlights Consolidation & Disruption

The 4th annual installment of Cardinal Path's State of Digital Marketing Analytics in the Top 1000 U.S. Online Retailers uncovers trends within enterprise marketing technology (martech) ecosystems of the largest online retail organizations. The report drills into the tools and platforms in use by the largest online retailers and surfaces trends into how these organizations are building and using their martech stacks-- a foundational part of a digital strategy. This year's report underscores increased consolidation…

Rite Aid Partners with Adobe to Drive Digital Transformation

Adobe Experience Cloud to Power Rite Aid’s Seamless, Personalized Customer Health and Wellness Experience Rite Aid Corporation has entered into a strategic partnership with Adobe to deliver seamless, personalized and connected health and wellness experiences for Rite Aid customers via Adobe Experience Cloud, the industry’s leading end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Adobe Experience Cloud will enhance Rite Aid’s ability to offer more consistent, compelling and…

Why Collaborative Technologies Need a Bigger Role in the Martech Stack as CMOs Expand In-House Creative Agencies?

The modern marvel of Martech stack has brought us better insight, targeting, timing and reach. In many ways, the advent of Marketing Technology has facilitated tighter campaign integration, better reporting and a strong alignment with sales. Yet, technology has also left marketing with a greater need for Creative Content – the fuel of the marketing engine. Through these platforms, we have acquired and stacked across our marketing organizations' run-on content. Without content, there is nothing to distribute, no message…

MarTech Interview with Dietmar Rietsch, CEO, Pimcore

"Each customer demands an experience that’s tailored to their specific needs and preferences, and retailers that fail to provide this will lose an entire subset of customers." Tell us about your role and journey into technology. How did you arrive at Pimcore? Pimcore was carved out of a digital agency named New Elements Media Solutions in Salzburg, Austria, in 2010, where I (along with the other co-founders of Pimcore) spent close to seven years. Pimcore was formed out of a strong desire to change the way we were…

Adobe and Software AG Partner to Advance Customer Experience Management

Adobe Experience Platform and Marketo Engage Combined with Software AG’s Technology Helps Companies Stitch Customer Data from Across Systems At Adobe Summit EMEA, Adobe and Software AG announced a partnership to help companies transform their customer experience management (CXM) by bringing together customer data from across multiple enterprise systems into a centralized and actionable real-time customer profile. Adobe and Software AG will create integrations between Adobe Experience Platform and Software AG’s webMethods…

TechBytes with Mykolas Rambus, General Manager at Equifax

Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax is data-driven marketing, which is a combination of capabilities that Equifax has had for many years. One capability is our credit marketing services business. Let's say you receive a credit card, home or auto financing offer in the mail or by email. You would know that as credit marketing. We also acquired a business in 2009 called IXI, which operates the IXI Network, a wealth data exchange of anonymized…

MarTech Interview with Charli Rogers, VP of International Client Services, Yext

"The biggest change in consumer behaviour is the rapid adoption of voice devices and this will create more location-based business opportunities." Tell us about your role and journey into Marketing Technology. What inspired you to join Yext? I lead the Client Services team at Yext. Our platform enables businesses to directly provide their information to over 150 digital services and applications globally so that when people search for information about a business, they get a verified answer, which improves discoverability…

Adobe Collaborates With Amazon to Accelerate Growth for Third-Party Merchants

Magento Commerce Branded Stores for Amazon Sellers Becomes Merchant Solution for Standalone Storefronts Adobe announced Magento Commerce branded stores for Amazon sellers, a new offering available through Magento, part of Adobe Experience Cloud, that runs on Amazon Web Services (AWS). The solution is designed to give sellers a seamless way to grow their business and manage their online presence across Amazon.com and their own storefront. Native integration with Amazon.com merchant tools like Amazon Pay and Fulfillment by…

TurnTo Upgrades Partnership with Magento to Enhance Customer-Generated Content for Retailers and Brands

TurnTo Networks, the innovation-leader in Customer-Generated Content solutions like ratings & reviews, community Q&A, photos & videos, and more,announced its Select Technology partnership with Magento, an Adobe Company, a worldwide leader in cloud digital commerce innovation. The upgrade of TurnTo's partnership with Magento to the Select Technology partner level signals the company's commitment to the Magento ecosystem, and to online merchants powered by the eCommerce platform. Under the partnership,…