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Retailers on the Blueport Platform Post Strong Cyber 5 Online Sales

Average Online Growth Tops 50%, with Black Friday Average Order Size over $1,170 and Nearly 50% of Sales Placed via Smartphone Blueport Commerce, the leading omnichannel platform for big-ticket retail, reported that retailers running websites on the Blueport platform averaged 50% online sales increases compared to last year for the 5-day period from Thanksgiving through Cyber Monday. Growth was particularly strong over the holiday weekend and Cyber Monday. On Black Friday, average order size on the platform topped…

Marketo Engage Users Can Now Automate Sales Development with Exceed.ai Integration

The New Integration Makes It Possible for Marketo Engage Users to Automate Human-Like 1:1 Email Conversations with Leads at Scale Marketo Engage users can now use Exceed.ai's artificial intelligence (AI) to automate many of the basic email conversations that are manually handled by sales development teams. According to Marketo, an Adobe company, 50 percent of sales time is wasted on unproductive prospecting and 80 percent of marketing leads are ignored. The wasted leads and sales time costs businesses an estimated $1…

Influencer Marketing Platform Vamp Ends the Year on an Award High

Vamp are excited to announce that their campaign with Adobe Lightroom has won Best Influencer Marketing Campaign at the Ewards and Best Influence Campaign at The Online Influence Awards. The campaign used social creators to drive downloads of Adobe Lightroom. Vamp influencers shared content created with Lightroom and behind-the-scenes tutorials on how they did it. Vamp then took the highest-performing posts and amplified them with paid media for maximum reach. By the end of the campaign, 21 million target customers had been…

IntelligenceBank Adds Dynamic Creative Templates to Digital Asset Management & Marketing Operations Software

IntelligenceBank, the leading digital asset management and marketing operations platform, has launched a Dynamic Creative Templates feature aimed at increasing local area marketing efficiencies for companies with physical locations IntelligenceBank, the leading digital asset management and marketing operations platform, has launched a Dynamic Creative Templates feature aimed at increasing local area marketing efficiencies in regulated industries. According to Tessa Court, CEO of IntelligenceBank, "Our clients spend…

Nintex Drawloop DocGen and Adobe Sign Power Digital Document Workflows

Nintex and Adobe Continue to Simplify the Document Automation Process for Enterprise Customers The global standard for process management and automation, Nintex, has announced it has enhanced its integration between Nintex Drawloop DocGen® and Adobe Sign to support digital document workflows. This announcement is seen as the next major milestone in its partnership with Adobe. The new integration will make it faster and even easier for customer relationship management (CRM) customers to manage the entire lifecycle of their…

Adobe MAX 2019: Empowering Creativity for All

Creative Cloud Innovation Announcements Include Availability of Photoshop on iPad, Fresco on Windows, and Adobe Aero for Immersive Media, Along with Previews of Adobe Illustrator on iPad and Photoshop Camera Adobe MAX, the world’s largest creativity conference, Adobe announced the next generation of Creative Cloud—a release of faster and more powerful products spanning multiple surfaces. The company officially launched Adobe Photoshop on iPad and extended Adobe Fresco to Microsoft Surface, while also previewing the highly…

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. Marketo Engage, part of Adobe Marketing Cloud in Adobe Experience Cloud, is a complete solution for B2B marketers responsible for…

Amplitude Names Adobe Sales Leader Matthew Heinz as Chief Revenue Officer

Heinz established Marketo's enterprise sales org; oversaw business at Adobe following the company's acquisition Amplitude, the product intelligence platform, announced that Adobe enterprise sales executive, Matthew Heinz, has been named Chief Revenue Officer to lead Amplitude's rapidly growing global sales efforts. Most recently, Heinz spent eight years as a sales executive at Marketo, establishing the company's enterprise sales business as the company's fastest growing segment. He continued to oversee Marketo's revenue…

Zazzle Collaborates with Adobe to Help Creators Monetize Their Designs

Zazzle Taps Into New Adobe Design to Print, Empowering Customers to Easily Create Physical Products and Monetize Designs Zazzle, the world's leading online destination for empowering people to customize, create and make products and designs, is excited to announce that it is collaborating with Adobe during the launch of Adobe Design to Print, a new tool that enables designers to create artwork for printing on physical products – such as those from Zazzle - and also earn royalty fees for their effort Launching at Adobe…

Adobe Leadership in Creativity, Digital Documents and Customer Experience Management Categories Drives Next Era of Growth

Company Raises Q4 FY2019 Digital Media Net New ARR Target Adobe will host a financial analyst meeting with investors and financial analysts at its Adobe MAX conference, where Adobe’s executive team will unveil the company’s strategy to expand its leadership in the creative, digital documents and customer experience management categories to drive sustainable, long-term top and bottom line growth in 2020 and beyond. As part of its presentation, Adobe will provide data showing that its total addressable market is expected to…

Adobe, The New York Times Company and Twitter Announce Content Authenticity Initiative to Develop Industry Standard for Content Attribution

At Adobe MAX, Adobe announced the Content Authenticity Initiative, along with The New York Times Company and Twitter, aimed at developing an industry standard for digital content attribution. “Discerning trusted news on the internet is one of the biggest challenges news consumers face today” The ability to provide proper content attribution for creators and publishers is critical to ensure trust and transparency online. Adobe, The New York Times Company and Twitter believe that creating a long-term solution is a shared…

Smartsheet Unveils Integration with Adobe Creative Cloud at Adobe MAX

Expands on Marketing and Creative Content Solutions Announced at Smartsheet’s Recent ENGAGE Global Customer Conference Smartsheet, the platform for enterprise achievement, announced the availability of its extension in private beta for Adobe Creative Cloud at Adobe MAX in Los Angeles. Today’s fast-moving digital environment requires solutions that streamline execution to meet increased content demands and this extension enables teams and organizations to implement more agile and effective content processes across a broad…

Mspark Associate Director of B2B Marketing Stacy Blackman Honored as 2019 Marketo Fearless 50 Marketer

Mspark, a leading national shared mail company, is proud to announce Associate Director of B2B Marketing Stacy Blackman has been selected as a member of the 2019 Marketo Fearless 50 class. The Fearless 50 is a program created by Marketo, an Adobe company, that recognizes the top 50 marketers in the world who are driving bold, fearless marketing, and digital transformation. The program showcases how these marketers go above and beyond to fearlessly drive success and business impact for their organization. Marketing…

R2i CEO Jennifer Quinlan to Join Adobe, MyEyeDr and Yext at ONWARD19 Conference

Panels Will Discuss How Brands Can Optimize Digital Customer Experiences R2i, a rapidly growing, independent digital marketing agency, announced today that R2i CEO Jennifer Quinlan will join a main stage panel discussion at Yext's ONWARD19 conference with Adobe's Head of Platform Partners & Strategy Cody Crnkovich and Yext's Senior Director of Product Marketing, Erin Jaeger. R2i is a Yext Strategic Alliance Partner and Adobe Gold Partner with three specializations, including their most recently awarded Adobe…

New Software AG and Adobe Offering to Deliver Improved Customer Experience, Bolstering Sales and Marketing Campaigns

webMethods.io, from Software AG, Delivers to Businesses that use SAP Service Cloud solution and SAP Sales Cloud solution a Previously Unavailable Integration with Marketo Engage, Part of Adobe Marketing Cloud Software AG launched a certified connector for Adobe’s Marketo Engage platform. This connector integrates a user’s SAP Service Cloud solution or SAP Sales Cloud solution implementation with Marketo Engage, establishing a direct connection between customer data and Adobe’s customer experience management (CXM) tools.…

Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Global leader in digital customer experience platform, Adobe, has expanded its product offerings to serve the needs of mid-market and SMBs. Adobe is creating a new organization within their Digital Experience business altogether to thwart the growing challenges in the martech ecosystem. At the time of this announcement, Adobe also promoted Gary Specter, formerly vice president of Magento global sales and customer success, to lead the dedicated sales, customer success and support organization. Gary will be the VP, global head…

Yotpo Chosen as the Built-In UGC Provider for Magento Merchants

Leading eCommerce Marketing Platform Yotpo Is Bundled into Magento Commerce Core to Enable Seamless, Personalized Customer Experiences MagentoLive Europe event, it was announced that Yotpo, the leading eCommerce marketing platform, is the bundled solution for Adobe's Magento Commerce, empowering merchants to effectively collect and display user-generated content (UGC) like reviews, photos, and videos, onsite and off.  At a time when shopper demand for authentic social proof has a growing impact on merchant revenue,…

Perkuto Receives Dual Marketo Certifications Acknowledging Service Quality, Expertise and Innovation

Perkuto Recognized by Adobe as a Specialized Partner for Marketo Engage and Launchpoint Technology Partner Perkuto, provider of Marketo-centric solutions for enterprise organizations, received two certifications from Adobe, acknowledging both Perkuto’s client services and technology divisions. Specifically, Perkuto was awarded recognition as an Adobe specialized partner for Marketo Engage, certifying Perkuto’s technical expertise and proven track record for successful customer implementations. Perkuto’s campaign…

Gen Z Sales Teams Don’t Have Time to Stop and Sign

Maximize Sales Momentum with the Right One-Stop Sales Enablement Platform Think about that last great deal you closed — the momentum you felt as you cruised from pitch to close with zero friction, zero hold-ups, and zero hurdles. It’s a total rush, and it’s totally good for business. This positive momentum has been tied to everything from increased confidence to seeming more competent to overall professional success. Very simply, high-performing Salespeople experience positive momentum more frequently — and are more…

Brightcove Expands Partnership with Adobe to Bring Seamless CX to LaunchPoint Ecosystem

Brightcove Inc., the leading provider of cloud services for video, announced that the company has joined LaunchPoint, by Marketo, an Adobe company, as an Accelerate partner for Marketo Engage customers looking to incorporate video assets into their marketing strategies. Together, Brightcove and Marketo Engage further empower global marketers to provide immersive video experiences that deliver more views, deeper engagements, and higher conversions than ever before. “We are thrilled to be a part of Marketo’s LaunchPoint…