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MarTech Interview with Tyson Quick, Founder and CEO, Instapage

"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." Since the last time we spoke at MarTech Series, how much has the personalization industry evolved? One major advancement in the evolution of the industry is our own recently announced personalization solution. More marketers are waking up to the fact that you can create highly targeted, relevant ads that speak directly to an individual’s wants and needs, and that you need something more than a generic page on your…

Yext Collaborates with Adobe to Drive Website Discovery

Customers Can Now Leverage Yext to Increase Discoverability of the Facts About Them in Their Adobe-Powered Properties Yext, Inc., the leader in Digital Knowledge Management (DKM), announced a new collaboration with Adobe. Yext has launched four integrations with the Adobe Experience Cloud to easily connect Yext knowledge to properties and assets created and managed with Adobe. These integrations will enable businesses to use their brand data stored in Yext across websites, mobile apps, email systems, and the Internet of…

TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business Development, I lead the team that is responsible for new revenue and partnerships as Intelligent Demand continues to grow its global client base and expand its network of strategic partners and consultants. Our team mainly helps our prospective clients and partners to turn goals into new ideas that translate into real, pragmatic agency solutions that our account services team can turn into real revenue…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. Merkle Announces Launch of Rapid Audience Layer Solution for Data Integration Cloud-Based Marketing Data Solution Enables Centralized Data Storage and Unifies Audience Insights Read More… Zoho Launches Next Generation of Office Suite; Empowering…

Adobe Target and Adobe Sensei Add New Dimensions to Personalization in Omnichannel Marketing

Adobe Confirms That 83% of Consumers Complain About Receiving Irrelevant Commercials. As a Result, Brands Are Missing out on Achieving and Sustaining Customer Loyalty Adobe has announced that it has added enhanced capabilities to the Target platform for marketers to deliver hyper-personalization. Previously, Target’s customers have seen success with the platform in delivering great experiences to their target audience. 2019 saw Target being responsible to generate $165 billion in revenue—a 29% increase from 2017.…

Adobe Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Adobe Named Leader for Second Year in a Row; Positioned Furthest for Completeness of Vision Adobe announced it has been positioned by Gartner, Inc. as a Leader in the 2019 “Magic Quadrant for Digital Experience Platforms” research report.Adobe was one of 17 vendors evaluated in the report. For the second consecutive year, Adobe placed furthest in the Leaders quadrant for completeness of vision. According to Gartner, “a digital experience platform (DXP) is an integrated set of core technologies that support the…

Dropbox Completes Acquisition of HelloSign

Dropbox Penetrates into the Enterprise Content Management Landscape; Introduces Digital Signatures, Workflow, and Document Automation Dropbox has completed the acquisition of HelloSign. The former had originally expressed its interest in the company in the last week of January this year. The two companies met during Dropbox’s extensions partner program (launched circa November 2018). The acquisition infuses new capabilities into Dropbox's content management ecosystem, such as smoother workflows for document handling and…

Adobe Unveils Customer Experience Management (CXM) Innovations to Accelerate Digital Experience Delivery

New Capabilities in Adobe Experience Manager Enhance Content Agility and Personalization for Marketers and IT Professionals Adobe recently surveyed US consumers, revealing that 51 percent are more likely to make a purchase and 49 percent are more likely to become loyal to the brand if content is personalized. Brands are under pressure to deliver more personalized content to more channels, faster than ever before. This presents challenges for marketing and IT. Adobe unveiled new innovations in Adobe Experience Manager,…

LiveRamp Expands Its Omnichannel Portfolio to Add Connected Television in Its Measurement Platform

LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest Infusion of Connected TV to Its Platform LiveRamp is one of the global leaders for marketers in providing exceptional customer experience through its IdentityLink Platform. The company’s measurement graph is capable of collating global audience data about consumer engagement with a brand. The results provide clarity to brands to target their marketing efforts to a global…

Accenture Interactive Positioned as a Leader in Independent Research Report on Digital Experience Agencies in Asia Pacific

Accenture Interactive has been named a leader in the latest Forrester Research report on digital experience service agencies in the Asia-Pacific (APAC) region. The report, titled “The Forrester Wave: Digital Experience Agencies In Asia Pacific, Q4 2018,” evaluated Accenture Interactive and 12 other vendors on 23 criteria, including Current Offering, Strategy and Market Presence. “To win in today’s digital world, brands must create experiences that provide value across every interaction. Accenture Interactive combines the…

Dstillery Announces Audience Studio to Help Agencies Create, Explore, and Activate Custom Audiences

Dstillery, the leading applied data science company serving the marketing & advertising industry, announced Audience Studio, a platform that helps agencies create, explore, and activate custom audiences. The launch comes after a private beta test with leading agencies.  The rise of digital media has introduced efficiency and a wide variety of data options to the advertising industry, yet 73% of agencies and marketers feel that getting better insights from data is still a challenge in programmatic advertising. Audience…

OneTrust Releases New Privacy Tools for Mobile and Teams Up with Adobe for Data Privacy Day

To Celebrate Data Privacy Day 2019, Companies Can Get a "Privacy Health Check" of Their Mobile Apps and Integrate Onetrust Consent Records with Adobe Experience Platform Launch and Adobe Experience Platform Mobile SDK To help mark Data Privacy Day 2019, OneTrust is working with Adobe to release two new mobile tools to empower privacy and marketing professionals to better understand opportunities and potential privacy risks. Data Privacy Day is an international effort held annually on Jan. 28 to create awareness about the…

Adobe Acquires Allegorithmic, the Leader in 3D Editing and Authoring for Gaming and Entertainment

Industry Standard for 3D Textures and Materials Behind AAA Gaming Titles and Award-Winning Movies Coming to Creative Cloud Adobe announced that it has acquired Allegorithmic, makers of Substance, the industry standard for 3D textures and material creation in game and video post-production. By combining Allegorithmic’s Substance 3D design tools with Creative Cloud’s industry-leading imaging, video and motion graphics tools, Adobe will empower video game creators, VFX artists working in film and television,…

Magento Announces Availability of PWA Studio to Help Merchants Optimize their Multi-Channel Retail Strategies

There’s no question that mobile is the most transformative force in retail today, a trend that was on full display throughout the 2018 holiday shopping season. According to the Adobe Analytics Holiday report, mobile traffic soared with more than half (51.4%) of traffic originating from smartphones alone yet mobile accounted for just 31 percent of revenue. This is a stark reminder that many retailers have yet to crack the code on improving mobile conversion rates and the complexity of building and optimizing experiences…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

Sky Invests in Synamedia to Embrace the Future of Video

As the Globe Shifts Its Preferences from Viewing the Video through Traditional Capabilities, Strong Industry Players like Sky Are Paying Heed Synamedia officially released a statement that it has received fresh investment from Sky, one of Europe’s biggest media and entertainment companies. Synamedia, a leading industry brand in developing software for video broadcast, is majorly held by Permira funds and will be joined by Sky now. This will, in turn, bolster the relationship between Synamedia and Sky as long-standing…

Sony’s Crackle Shines by Leveraging the Technologies of the Deloitte-Salesforce-Adobe Nexus

Sony Crackle, a Sony Pictures Entertainment Venture, Is a Free Video Streaming Service Platform. Aided by the Deloitte-Salesforce-Adobe Trinity, Crackle Is Succeeding in Improving Its Subscriber’s Attention Span and Retaining Them Referencing their outstanding work for Sony’s Crackle, Deloitte Digital was recognized with a Salesforce Partner Innovation award in Dreamforce. The event took place in September this year and was considered the most innovative software conference of 2018. The award was in the ‘Innovation in the…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Twilio Names David Parry-Jones Regional Vice President of EMEA Sales Twilio, the leading cloud communications platform, announced that David Parry-Jones has joined the company as the Regional Vice President of EMEA Sales Reporting to Twilio’s SVP of Sales, Marc…

Adnuntius Enriches Geotargeting Capabilities With Digital Element’s IP Intelligence Solution

Industry-Leading IP Geolocation Intelligence Implemented for Precision Targeting Digital Element, the global IP geolocation data and services provider, has announced that specialist online advertising and marketing platform, Adnuntius, has chosen its NetAcuity Pulse technology to improve targeting capabilities for its global publishing and marketing clients. Adnuntius enriches geotargeting capabilities with Digital Element’s IP intelligence solution Adnuntius provides a holistic solution for data utilisation,…

Adobe Fortifies Tech Offerings with New Identity Authentication Protocols

The Company Announces a Host of Features for Banks, Financial Institutions, and HR Teams. They Are Also Rolling out Enhanced Attributes for Document Security and WFM To begin with, Adobe Sign will now be integrated with Government Authentication! Adobe’s customers that leverage Adobe Sign to capture their customer’s information will no longer need to validate customer identity. Adobe Sign’s iOS or Android application allows users to upload their picture and a Government ID that gets verified in Adobe’s Cloud. Sign uses a…