AdTech industry

When Oracle announced the closure of its advertising business, there was significant hand wringing on the market impact and what it signifies for the future of digital advertising. With what appears to be a180 reversal from Google on…
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Criteo S.A., the commerce media company, announced the publication of its 2023 Corporate Social Responsibility Report (CSR Report). The report highlights recent achievements in Criteo's continued commitment to fostering a diverse and…
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Ogury, the global leader in personified advertising, today announced the nomination of Samir Chabab as Vice President of Marketing. In his new remit, Chabab will be in charge of elevating Ogury's local and regional presence by driving brand…
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From especial tips on unlocking buyer insights to harnessing the value of generative AI, uncover more on what industry leaders advise from this week's martech highlight: MarTech Quote-of-the-Week! Every marketing leader today faces the…
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First of it's kind collaboration unlocks new possibilities for digital publishers and advertisers Insticator, the top-tier provider of advanced engagement solutions for publishers, is thrilled to announce its acquisition of Balihoo. The…
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Bidease, a leading mobile AdTech company, has announced that Betty Wan is joining it as Vice President of Partnerships. In this role, Betty Wan will be responsible for supporting Bidease's growth globally by building and growing solid…
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Having expanded in the US by 50% in 2022, the latest round of funding will enable Adludio to capitalize on this growth as well as launch its new fully automated platform. Working currently with the IAB on developing…
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Amol Waishampayan, Chief Product Officer at FullThrottle chats about using insights from your customer journey to drive the overall marketing and ad experience in this catch-up: __________ Welcome to this MarTech Series chat, Amol,…
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As adtech continues to evolve and the need for improved contextual targeting becomes more crucial to B2B advertising strategies, B2B advertisers and marketers need to remember a few things to stay atop of their digital advertising game.…
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Ten years ago, I debuted as the CEO of an ad server. At that time, my Epom team broke into the AdTech industry with a technology that allowed advertisers, publishers, and ad networks to make revenue with online ads. Lots of things have…
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