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Adthena

MarTech Interview with Ashley Fletcher, VP of Marketing at Adthena

"AI will continue to be a massive driver for adopting and executing effectively within search." Tell us why you decided to harvest insights from CMOs about Search Engine Marketing. We wanted to better understand CMOs' perceptions around the value of SEM and the strategic role it plays in driving growth for the enterprise. We know that SEM makes up the largest Digital Marketing budget line for CMOs, but globally ROI metrics have dipped - indicating evolving needs for both CMOs and consumers when it comes to this function.…

Adthena Launches its Search Intelligence Index to Help Drive Strategic Decision Making for CMOs

The First-Of-Its-Kind Index Evaluates the Leading Players and Challengers Across the Search Landscape Adthena, the leader in AI-powered search intelligence, announced the availability of its Search Intelligence Index – the industry’s first global measure of search engine marketing (SEM) success for chief marketing officers (CMOs). Built around Adthena’s patented Whole Market View technology, which delivers the most comprehensive view of a company’s entire search landscape, the index reveals how leading brands and…

Adthena Welcomes Three Technology Veterans to its Executive Leadership Team to Support Rapid Growth

Key Hires Follow Adthena’s Recent $14 Million Series a Funding, Will Support US Expansion and Development of the Company’s Leading Search Intelligence Platform Adthena, the leader in AI-powered search intelligence, announced the addition of three new senior executives to its team. The strategic hires – who bring more than 50 years of cumulative technology experience – mark the first major investment in talent following Adthena’s recent $14 million Series A round of funding from Updata Partners in March 2019. The…

Adthena Raises $14 Million in Series a Funding, Strengthening Its Position as the Leading Search Marketing Intelligence Solution

Updata Partners Joins the Adthena Board to Accelerate Adthena’s US Growth in Addition to Product Developments and Improvements Adthena, the leader in AI-powered search marketing intelligence, announced it has raised $14 million in a Series A round of funding from Updata Partners. The investment will further accelerate Adthena’s rapid growth across the US and internationally, while strengthening the product development of its paid search AI platform, which is built around its patented ‘Whole Market View’. In addition,…