Advanced Personalization

Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a core strategy for most marketing organizations and the industry is expected to reach upwards of $10 billion by 2020. But, as with any emerging market, Influencer Marketing must evolve in order to survive. As the industry grows, it’s becoming increasingly difficult for brands to achieve consistent success, which begs the question: How can the influencer ecosystem mature to keep up with demand? Here…

Today’s retail and e-commerce email marketers face a twin set of challenges as they head into the holiday shopping season and beyond: making more money through email and competing against Amazon for the minds and wallets of their customer base. Now, new research shows how they can fight both battles with the same weapon: advanced personalization, which can help their messages stand out from their inbox competition and make them the go-to brand for their customers. Email marketers stand to gain at least two big…

Dave DeMaria  VP, Corporate Marketing, Synopsys In 2018, amplifying digital presence drives every marketing campaign. However, it's not easy to pull away from the traditional mode of doing business, especially when you have long-lasting customer relationships. So, how do brands leverage marketing technologies for their digital transformation and continue building better customer relationships? Dave DeMaria, VP , Corporate Marketing, Synopsys, reveals the journey they undertook with the Adobe Experience Cloud to expand…

Chord by CloudEngage Is the First Live Chat Solution to Combine Artificial Intelligence with Real-Time Personalization That Intuitively Learns Customer Preferences, Generating Personalized Web Experiences CloudEngage, a leading intuitive suite of omnichannel personalization tools on the market, has announced the launch of Chord. Chord by CloudEngage is an agent-driven live chat system capable of personalizing user experiences in real-time. Chord learns web visitor affinities through conversation and uses that data to…