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Adverity

Adverity Joins Official Twitter Partner Program

Partnership sees Adverity extending its reach in providing seamless data integration to brands, agencies and marketers Adverity, a leading force in marketing data intelligence, announced its partnership with Twitter as part of the Twitter Official Partner Program. The program helps brands get more out of Twitter by suggesting partners with enterprise tools and expertise to help create and manage high-quality ads with advanced features and capabilities. Twitter Partners are vetted and selected based on the provision of…

Adverity Named a Gartner Cool Vendor

Adverity, a leading marketing data intelligence platform, is recognized in the 25 September 2020 report titled, “Cool Vendors in Marketing Data and Analytics” by analysts Lizzy Foo Kune and Ethan Budgar at Gartner. Part of the Cool Vendor series, which is designed to highlight innovative vendors, products, and services, the new report acknowledges five “marketing data management, analysis and data delivery providers that exemplify emerging capabilities in marketing analytics.” Marketing Technology News: Medallia And…

Adverity Launches Augmented Analytics

Adverity, a leading force in M, launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness and maximize performance. Providing an insight-led approach to marketing, Augmented Analytics enables marketers to stay agile in the new, rapidly accelerating marketing landscape, and empowers brands and agencies to realize the full value of their data.…

Adverity appoints Wes Nichols as Non-Executive Director

Former CEO and Co-Founder of MarketShare joins Adverity to further accelerate growth Adverity, a leading force in marketing data intelligence, announced the appointment of Wes Nichols as Non-Executive Director to bolster Adverity’s global growth trajectory and track record in the software industry. Nichols brings more than 20 years of experience as an entrepreneur, director and advisor, helping companies grow through innovative use of technology, data analytics and AI. An industry authority in predictive analytics,…

Adverity Named Grid Leader In G2 Summer 2020 Report

Data intelligence platform now ranks in Marketing Analytics top ten Adverity, a leading marketing data intelligence platform, has been recognized as the leader in the Momentum Grid Report for ETL Tools in the G2 Summer 2020 Report. G2 is a business product review and ranking platform where verified users share their experiences and feedback on software and SaaS tools. Rankings are based on how likely users are to recommend the service to others, user satisfaction and product popularity. The Summer 2020 Report sees Adverity…

Adverity Raises $30 Million in Series C Funding Round Led by Sapphire Ventures

Equity Investment Signifies Momentum in Automated Business Insights for the Marketing Data Platform Adverity, a leading force in marketing data intelligence and business ready data, announced a Series C financing round of $30 million, bringing the total amount raised to $50 million. The latest funding round is led by Sapphire Ventures, a Silicon Valley-based venture capital firm, whose prior investments have resulted in more than 55 exits through IPO or acquisition. Also participating are Mangrove Capital Partners, Felix…

Adverity to Provide Open Access to Sources, Including Salesforce, LinkedIn and Google Analytics, with SAP Data Warehouse Cloud

Connecting different data sources and bringing them all together streamlines marketing decisions through actionable insight Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud. Using Adverity’s Datatap solution, businesses will be able to quickly and efficiently connect hundreds of sources of marketing data with SAP Data Warehouse Cloud to reduce complexity and fuel better…

Adverity Achieves Amazon Web Services (AWS) Competency Designation for Digital Customer Experience (DCX) Specialisation on AWS

First Ever Austrian Based Company to be Selected for the AWS Partner Network (APN) Adverity, a leading data intelligence platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status – making it the first Austrian based company to achieve the AWS DCX Competency designation as a launch partner. Achieving the AWS Digital Customer Experience Competency differentiates Adverity as an AWS Partner Network (APN) member that provides specialised technical proficiency and…