advertising and marketing

Hybrid Theory, the data driven digital services partner to brands and agencies, today announced the promotion of Inês Martins to Global Head of Product, as the steward of the overall product strategy and innovation roadmap for the company.…
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Diverging from the sharp gain in momentum in advertising and marketing spending in 2021, consumer time spent with media registered a more modest uptick, similar to pre-pandemic trends through 2019 when signs of device penetration saturation…
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White label streaming service OTTera has hired Vanessa Delgado as President of Growth and Ad Sales for OTTera LATAM, to keep up with exponential growth in usage across Latin America. U.S.-based OTTera operates both on-demand streaming video…
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The direct-to-consumer (D2C) model has grown exponentially in recent years, thanks in part to savvy marketers that use the strategy to connect directly with their customers. With disruptor D2C brands such as Warby Parker, Dollar Shave Club,…
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LeadsRx, a marketing analytics company, announced the availability of LeadsRx Ecosystem Attribution(TM) - the first comprehensive platform that maps the customer journey and performs attribution analysis across the websites of network…
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Funding Allows Company to Double Down on Growth Oxx, the growth capital firm focussed on B2B software companies, is pleased to announce that it has led an $8 million growth equity investment in Stockholm-based Funnel, a software company…
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