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Local Media Consortium and Brand Safety Institute Create Media Buying “Local News Advertising Whitelist” to Unlock Local News…

The Local Media Consortium (LMC), in partnership with the Brand Safety Institute and Scott Cunningham, consultant and Founder of the IAB Tech Lab, today announced the creation of a media-buying "Local News Advertising Whitelist" that opens up thousands of vetted local media advertising opportunities for national brands and companies during times of crises, particularly as the coronavirus pandemic generates heightened media consumption. "The LMC's Local News Advertising Whitelist is launching at a time when local…