Advertising Ecosystem Archives

Is The Recent T-Mobile & Vistar Deal A Wake-Up Call for Video Advertising?

Customer Experience Management Jonathan Gudai - February 20, 2025

Ezoic & The Trade Desk Partner to Empower Independent Publishing and First-Party Data

Native & Programmatic Advertising PRNewswire - January 8, 2025

MarTech Interview with Arthur Leopold, co-founder and CEO @ Agentio

AI/ML Paroma Sen - December 5, 2024

Advertising Is Fundamentally Broken. What Now?

Customer Data Platforms Elizabeth Brennan - November 28, 2024

Is Oracle’s privacy settlement the canary in the coal mine for Digital Advertising and Ad Tech?

AI/ML Jonathan Joseph - November 13, 2024

What Google’s Cookie Decision Means for Marketers and Advertisers

Content MTS Guest Author - August 16, 2024

The Intersection of Identity and Innovation in the Connected TV Advertising Revolution

AI/ML Arjun Arora - June 11, 2024

Revolutionising CTV Advertising: GumGum’s In-Video Units Yield 30% Higher Attention Rate than Traditional Ads

Native & Programmatic Advertising MTS Staff Writer - June 6, 2024

Optable’s Bosko Milekic Joins IAB Tech Lab Board of Directors

Native & Programmatic Advertising PRNewswire - May 9, 2024

Optable and Raptive Forge Partnership to Enhance Publisher Identity Management and Data Collaboration

Native & Programmatic Advertising PRNewswire - May 7, 2024

Kristy Schafer Joins Optable as Vice President of US Sales

Native & Programmatic Advertising PRNewswire - May 2, 2024

Verve Group’s ATOM 3.0 brings ID-less, on-device behavioral targeting to 10,000+ apps

Behavioral Marketing MTS Staff Writer - April 30, 2024

Tag: Advertising Ecosystem
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