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Advertising Ecosystem

MarTech Video Interview with Larry Allen – Comcast

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

Viant Analysis Provides Insights into TV’s Role in an Omnichannel, COVID-19 World

New Whitepaper Details Current State of TV Advertising and how Marketers can Optimize Advertising to Reach Audiences Viant, a people-based advertising technology company, today released its "TV's Role in an Omnichannel World" whitepaper showcasing the current state of the TV advertising ecosystem. As consumers increase TV viewing given recent social distancing requirements and always-on news viewing, this paper provides additional insights and direction for marketers to break through the distraction of competing screens.…

A New Decade Dawns – The Shaping of the Advertising Ecosystem

If you must look back at the past to see the future, 2019 will certainly help advertisers shape their future strategies. Privacy regulations, 5G, and new channels are all changes that will have a bearing on the shape of the advertising ecosystem as we move into a new decade. But looking back over the last 10 years, the digital industry has already made some immense changes – let’s see what we can look forward to in 2020 and beyond. Privacy – It’s Time to Lighten the Load The new year kicked off with the California Consumer…

Brands Can Bring down Walled Gardens, but Only If They Want To

Don’t underestimate the clout of unified advertiser pressure Once upon a time, “walled gardens” brought with them visions of splendid, sun-drenched, hedge-lined gardens set against the historic castles of Britain or conjured scenes in our minds from Frances Hodgson Burnett’s classic English children's novel, “Secret Garden.” Today, the ad industry paints a very different picture of walled gardens, otherwise known as closed ecosystems, and laments about the lack of transparency in a place where platform owners have…

AdRealm and UPLTV Appoint Mei Li-Berlit as GM of European Business

AdRealm and UPLTV have Appointed Mei Li-Berlit as General Manager, based in Düsseldorf, Germany. Since the aim to build a Blockchain-driven digital advertising ecosystem was initiated, AdRealm partnered with UPLTV. UPLTV is an AI-driven global advertisement mediation center with over ten million daily impressions served, and this has helped thousands of mobile game titles improve on their performance through optimizing lifetime value. Mei Li-Berlit shall be leading AdRealm and UPLTV’s Europe’s business expansion as well…