advertising effectiveness Archives

MarTech Series’s Marketing Technology Highlights of The Week Featuring DoubleVerify, Hightouch, Sitecore and more in martech!

AI/ML MTS Staff Writer - February 24, 2025

Introducing RSMB Fusion: A Cloud Platform for Data Fusion, Audience Targeting, and Smarter Decision-Making

Location Data PRNewswire - September 17, 2024

LG Ad Solutions Will Adopt Unified ID 2.0, Empowering Advertisers to Utilize Their First-Party Data at Scale

Privacy and Regulations Business Wire - May 9, 2024

Measured Solves Advertising’s Walled Garden Problem

Native & Programmatic Advertising Business Wire - March 27, 2024

Trivver Announces a Total of 73 US and International Patents That Will Change the Face of Advertising Effectiveness in 3D Immersive Environments

AI/ML Business Wire - September 6, 2023

In Advertising, the Balance Is Shifting: Brand Factors, Like Consumer Loyalty, Now Have a Greater Impact on Sales Results Than Reaching a Broader Audience

Customer Experience Management PRNewswire - August 10, 2023

VideoAmp Announces Integration with Meta’s Lift API to Measure Tune-In Advertising Effectiveness

Content Business Wire - July 17, 2023

How Neural Networks and Managed Services Platforms Enable Better Ad Placement

Analytics MTS Staff Writer - April 28, 2023

System1 Test Your Ad Platform Adds Audio Testing to Predict and Improve the Effectiveness of Radio and Online Audio Advertising

Audio advertising MTS Staff Writer - March 27, 2023

Playground xyz Study Finds Carbon Emissions From Digital Ads Fall by 63% On Average When Measured and Optimized for Attention Time

Analytics MTS Staff Writer - March 2, 2023

LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness

AI/ML MTS Staff Writer - August 17, 2020

AdTech Roundup: Top Things in Advertising Technology

Native & Programmatic Advertising MTS Staff Writer - March 14, 2020

Tag: advertising effectiveness
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