AdTech Roundup: Top Things in Advertising Technology
Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from MG Motor UK, Dealers United, Veritone Inc., Bayard Advertising Agency, and NCSolutions.
MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi
MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and digital marketing and media agency, tmwi has allowed MG to feature in Codemaster’s iconic DiRT Rally 2.0.
Dealers United is Harnessing the Power of Facebook Advertising to Propel Its Automotive Clients to the Next Level
Dealers United has tapped into the power of social media advertising to increase sales for auto dealers across the country. Dealers United’s innovative advertising solutions have been built in line with Facebook Automotive’s best practices to help dealerships solve real business challenges using Facebook and Instagram.
Veritone Expands Content Classification Capabilities to Power Contextual Advertising at Scale for Podcasts
Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the expansion of its content classification capabilities to support IAB Tech Lab Content Taxonomy-compliant metadata output via aiWARE APIs. The new offering will enable podcast distribution platforms to programmatically transcribe and tag audio streams with topical, descriptive, and time-correlated keyword metadata prior to publishing, allowing for advanced contextual ad targeting at scale. Further, greater insight into the subject matter of the podcast helps advertisers maintain brand safety by avoiding association with content that is not in alignment with their brand values.
Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising, enrollment/lead generation and employment branding, is excited to announce the return of Kyle Leigh as Vice President, Strategy & Technology. Kyle began his career at Bayard, having built and grown many of the agency’s digital offerings. This included starting the agency’s programmatic job advertising product, AppFeeder.
NCSolutions, Leading Advertising Effectiveness Research Firm, Appoints Feintuch Communications as Its PR Agency of Record
NCSolutions, the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has selected Feintuch Communications as its public relations agency of record. Founded in 2010 and headquartered in New York, with offices in Chicago, Cincinnati and Tampa, NCSolutions is the leader in helping brands improve their advertising effectiveness on every platform, channel, and device. Its research-based insights, collective wisdom and proven techniques enable marketers to target the right audiences based on in-store purchase behaviors, optimize campaigns while in-flight and measure the resulting incremental in-store sales.
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