advertising experiences

LG Ad Solutions, a leader in CTV and cross-screen advertising, released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while…
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Real-Time Reach and Frequency delivers 79% improved spend allocation, optimizes for performance across channels; Uber and Kinesso early adopters Smartly, the AI powered advertising technology company transforming advertising…
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LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced a strategic partnership with leading customer intelligence company, Acxiom. The collaboration maximizes brands' data strategies, empowering…
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The investment enables the privacy-first ad tech company to improve and scale its audience segmentation solution, A-Type  Covatic, developer of a best-in-class privacy-first audience targeting solution, announced it…
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On the heels of investment from Star Mountain Capital, PadSquad is on a major growth trajectory as its new VidStream+ product takes aim at instream video PadSquad, the high-impact advertising experiences leader, today announced it has…
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Cinedigm expands in-show advertising opportunities across its 15 FAST channels and over 15,000 on-demand titles TripleLift, one of the largest advertising technology platforms in the world, today announced it has partnered with Cinedigm…
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Kargo Delivers Differentiated Ad Opportunities at Scale for UK Publishers Kargo announced that the company has reestablished a presence in the UK to provide local support to the company’s growing list of European customers and publisher…
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PadSquad, a digital media company that develops high-impact advertising experiences, launched ColorSay,  a voice-enabled rich media ad format that allows consumers to interact based on the words they say. ColorSay moves beyond touch and…
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PadSquad, a digital media company that develops high-impact advertising experiences, and MikMak, a software company that provides brands with end-to-end eCommerce analytics and checkout experiences, today announced a first-of-its-kind…
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CPG leader selects Innovid as its preferred platform for real-time, personalized advertising experiences across channels, including CTV Innovid Corp. (NYSE:CTV), a leading independent connected TV (CTV) advertising delivery and measurement…
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Sublime, which has recently been acquired by the Azerion Group, offers impactful, tailor-made and unobtrusive advertising experiences in the United-Kingdom and abroad, is now using insights from Skyrise Intelligence, enabling businesses to…
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WebAR agency Aircards announces involvement with the recent Ericsson Emodo Primary Survey Research Study analysing a respondent group of 5G phone users in March 2021, exploring experiences with 5G as well as the potential for Web-based…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Anzu, LG, AzerionOne, Mediavine, to Fiverr. World Cricket Championship Inks Exclusive Deal With…
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AzerionOne, a pioneering all-in-one programmatic platform for publishers and advertisers in Europe, announced a collaboration with Oracle Moat and Oracle Contextual Intelligence. The programmatic platform, managing more than 1.6 trillion…
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Innovid, the only independent advertising and analytics platform built for television, announced the hire of Dale Older as its first Chief Product Officer. In this role, Older will set and oversee the execution of Innovid’s product vision…
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Offering inventory from 120 top Indian publishers, mCanvas enables advertisers to buy experiential rich-media and interactive video ads via Adobe Advertising Cloud mCanvas, the experiential storytelling ad platform for small screens,…
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Matterkind is a New Addressable Media Activation Solution From IPG, Redefining Optimization by Putting Consumer Experiences First Through a Suite of Audience-First Solutions, Matterkind Leverages Acxiom's Unparalleled Data, Increasing…
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Gimbal announced the launch of LocationChoices, a mobile app that gives consumers increased control over their location data. The program was launched to inform and educate consumers about the data they produce and allow them to opt out of…
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Smart TV Innovator Launches New Business Platform to Give Advertisers a Direct-to-TV Path to Purchase Preferred Premium Inventory and Targeted Audiences VIZIO, Inc., America's leading Smart TV company, announced the launch of VIZIO Ads,…
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