Browsing Tag

advertising inventory

Why the Successful Deployment of SPO Is a Shared Responsibility Between DSPs, SSPs and Publishers

Another month, another acronym in the world of programmatic. SPO or supply path optimization is nothing new, but in times of heightened frugality, SPO is back in the hype-cycle, and for good reason!  As more dollars transact programmatically, and new formats trade via real-time bidding (RTB) for the first time, there’s no denying the efficiency, transparency, and scale programmatic provides. However, this gravitational pull can be a double edge sword for unsuspecting or unprepared advertisers. While some have come to…

Matrix Announces Key Additions to Team

Matrix, the only global ad sales platform built for media, continues its growth trajectory by adding key roles and new hires across various departments. This internal growth strengthens Matrix’s ongoing global expansion, extending their customer footprint into all media sectors, and bolstering the product portfolio suite. Matrix is positioned to accelerate development and deployment efforts, specifically with the Matrix Sales Gateway. Additionally, with the added collective media-specific experience, Matrix will both extend…

Videa Releases New Research Connecting Adaptability to Staying Relevant in TV

Executives Also Cite Growing Impact of Automated Buying and Selling Processes Videa, an online marketplace for automated television advertising, released the results of their survey, How TV is Winning Back Its Leadership Position: Dynamic Careers in a Digital Age, which has yielded insightful perspectives from more than two hundred marketing and advertising professionals with six or more years of experience in the TV advertising and buying industry. “Audience engagement has morphed from a linear model to viewers being…