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advertising media

TechBytes with Anudit Vikram SVP of Product at MediaMath

Hi Anudit, tell us about your experience as a Product Management leader in AdTech during a lockdown crisis? Covid-19 has changed the rules of the game with businesses re-aligning their priorities to address the suddenly changed needs of their customers. The key to success in these times is clear communication across the organization, ensuring everyone understands and is on the same page with the new objectives. At MediaMath, our team is set up to change course in required direction swiftly. How do you relay your ideas…

Conroy Media and Nielsen Reach Agreement for Local TV and Audio Ratings Services

Agency Cites Accuracy and Accountability in Measurement Conroy Media, Ltd., a full-service boutique advertising media buying agency, headquartered outside of Chicago, has entered into a multi-year agreement with Nielsen for Local TV and Audio electronic ratings services in multiple markets across the country.  Conroy Media, a long-time Nielsen Scarborough subscriber, has expanded its relationship with Nielsen, citing a number of reasons, notably accuracy and accountability. "We have a number of clients where it's…