Banner Before Header
Browsing Tag

Advertising Platform

Octopus Appoints Media Industry Veteran Bennett Fogel as Chief Commercial Officer

Octopus Interactive, the leading rideshare advertising platform, has appointed Bennett Fogel as the company's new Chief Commercial Officer. Bennett joins Octopus from Aura Financial, a fintech small dollar lending platform where he was Chief Revenue Officer. Prior to Aura, Bennett was the Chief Revenue Officer of NCM, the nation's leading Cinema Network. While at NCM, he implemented new strategies that successfully positioned the network to compete for premium video budgets across national, local and digital platforms…

Digitalkites Signs up Saurabh Singh as the Data Protection Officer

DigitalKites, an open and collaborative advertising platform that focuses on offering identity resolution and user management, ropes in Saurabh Singh to take on the key role of Data Protection Officer at the company. Saurabh's primary goal will be to ensure that privacy by design is continuously ingrained into various business processes, people related practices, and technology solutions and ensuring Digitalkites' sustained compliance to Data Privacy regulations across the globe. He will handle the responsibility…

CommerceIQ Launches Industry’s First Advertising Managed Service Enabling Consumer Brands

New Omni-Channel Managed Service Provides Full-Funnel Advertising Optimization For Amazon; Beta Trials Initiated for Instacart and other Retailers Hundreds of Leading Consumer Brands Including Brawny, Quilted Northern, Black+Decker, Remington and Greenworks Use CommerceIQ Advertising to Accelerate Market Share Growth and Achieve Up to 40% Incremental Sales and 20% Improvement in Profitability CommerceIQ, the leader in Ecommerce Channel Optimization, launched a fully managed omni-channel advertising service powered by…

Meet Magnite, the Largest Independent Omnichannel Sell-Side Platform in the World

Rubicon Project and Telaria Rebrand Under Magnite; Nasdaq Ticker Symbol Change to "MGNI" from "RUBI" on July 1st Magnite, the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers with thousands of buyers and brands. The company’s omnichannel advertising platform enables publishers to monetize…

Admix Secures Whitfield-Niven to Forge Global Growth

Admix, the non-intrusive advertising platform for developers of video games, VR and AR, announced that it has secured the appointment of Natasha Whitfield-Niven as VP Revenue. A leading light in adtech and with vast experience of developing commercial relationships across the industry, Natasha was formerly Director of Publisher Development (EMEA) at LA based online advertising technology firm, The Rubicon Project. Marketing Technology News: Alana CityStyleBot is the Stimulus to Save the High Street Post COVID-19…

AdsDax Overtakes Ethereum in Daily Transactions as Their Platform Gains Traction

AdsDax continues its growth as it seeks to fix problems of the ad industry using blockchain and distributed ledger technologies AdsDax, an advertising platform powered by distributed ledger technology (DLT), has passed another major milestone, executing more daily crypto transactions on their platform than the entire Ethereum network. AdsDax is averaging over 1 million crypto transactions a day compared to Ethereum which is racking up an impressive ~800k per day. This is based on stats provided by Etherscan.io and Hedera…

SEMrush, a Leading Digital Marketing Toolkit, Introduces New Tool: Traffic Jet.

SEMrush, a leading digital marketing toolkit, announces the launch of a new tool: Traffic Jet. The tool offers considerable advantages for small and medium businesses to generate highly convertible leads and increase sales; agencies to bundle advertising services with current offerings; and affiliates to expand revenue streams. Traffic Jet is designed to fully automate traffic acquisition and get instant access to hundreds of premium traffic sources, including Google Search & Display, Microsoft Advertising, Facebook,…

AdsDax Expands Cryptocurrency Product Offerings In Indian Advertising Market

Decentralised advertising platform lines up big brands for ad campaign after landmark ruling allows banks in India to service crypto firms AdsDax, a blockchain-enabled advertising platform, has unveiled plans to expand its business activities in India, working with more brands and agencies to deliver innovative ad campaigns that leverage blockchain and cryptocurrency technologies for higher levels of transparency and accurate reporting. Marketing Technology News: Avtex Hires Kristine Hansen as Vice President of Sales The…

MarTech Interview with Itamar Benedy, Co-Founder and CEO at Anzu.io

"As AdTech grows, we will see an enhanced focus on not just placing an ad, but also knowing what is happening on the other side." Tell us about your Journey in Technology? What inspired you to start Anzu.io? Since I first dipped my feet into the AdTech industry, I was hooked. I saw in AdTech, a wide-open canvas for innovation and meaningful advancements. My mission was - and is - to create breakthrough products that have the power to change the way humans and advertisements interface with one another. A core…

Tapad Partners With Gimbal To Enhance Cross-Device Capabilities Within Gimbal’s Advertising Platform

Tapad's digital identity resolution offering enables Gimbal's platform to provide expanded insights for campaign optimization to U.S. brand and agency clients Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad's global, privacy-safe digital cross-device solution, The Tapad Graph, to further enhance its footfall attribution solution, Arrival. Marketing Technology News: Plannuh Raises $4…

MarTech Interview with Natalia Vasilyeva, VP of Marketing at Anzu.io

"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at Anzu.io? I have been involved with Anzu since the company’s early days. Having worked in the AdTech space before, I was inspired by Anzu’s mission to make advertising better, and could see the potential impact I could have as a marketer. I am super proud of the team and what we’ve accomplished…

Sprinklr Acquires Nanigans’ Social Advertising Business

Surpassing $1.5 billion in annualized ad spend – creating the dominant advertising platform for social media Sprinklr, the world’s first Unified Front Office for Modern Channels, announced that it has acquired Nanigans’ social advertising business. Nanigans’ social advertising business is a perfect complement to what Sprinklr has been building for the past decade – one platform for customer experience management. With this transaction, Sprinklr is now the definitive powerhouse in performance and brand social…

TripAdvisor Launches its First Self-Serve Advertising Platform

New TripAdvisor Media Manager helps small and midsize businesses reach massive global audience TripAdvisor, the world's largest travel platform, launched TripAdvisor Media Manager – a self-serve platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of targeting options to reach their core customers. Also Read:…

Criteo Appoints Megan Clarken As Chief Executive Officer

Founder JB Rudelle Remains Committed As Company Chairman  Criteo S.A. , the advertising platform for the open Internet, announced the appointment of Megan Clarken as Chief Executive Officer, based in Paris, effective November 25, 2019. Founding Chairman and CEO JB Rudelle has decided, with the full support of the Board of Directors, to bring in as CEO a new leader with proven experience in company transformation. By splitting the roles of CEO and Chairman, the Company is adding leadership capacity,…

Rakuten In Store Network Fuels GasBuddy’s Card-Linked Rewards Program

Drivers will be able to earn free gas just from making purchases at their favorite stores thanks to a strategic partnership between performance advertising platform Rakuten In Store Network and the leading money-saving fuel app GasBuddy. Rakuten In Store Network will provide offers to GasBuddy's card-linked rewards program, significantly expanding GasBuddy's free gas offers. GasBuddy users currently earn GasBack, free money for gas, when shopping online. Through this new partnership, drivers can earn GasBack, which is…

ALM Announces New Data-driven Audience First Marketing Platform

Joann Kropp, Former VP of Global Data Strategy and Data Solutions at Informa, Joins ALM's Marketing Services Team to Drive Rollout of New Advertising Products ALM is announcing the launch of Audience First, a new advertising platform that targets decision makers and influencers through first-party behavioral and self-reported demographic data and then uses advanced ad technology to drive messages to these audience segments. Audience First is part of ALM's data-driven ad strategy, led by the newly appointed Vice…

Brave Expands Advertising Platform to Mobile Devices and Launches Brave Ads Certified Vendor Program

Privacy-Preserving Brave Ads Now Available on Brave Android Browser, Rewarding Users With BAT Two months after launching the first advertising platform built on privacy for its desktop users, Brave is making it available on its Android app. Users who consent to viewing privacy-preserving ads are rewarded with 70% of the ad revenue share in Basic Attention Tokens (BAT). Brave Ads: Opt-In, Private, and Relevant When a user opts into Brave Rewards (click on the triangle at the right of the URL bar in the Brave browser…

Amplify.ai and AdLingo Bring Conversational AI to Display Advertising

Amplify.ai, the industry’s first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built within Area 120, Google’s incubator for experimental projects. This partnership will enable Amplify.ai to provide new, innovative display ad experiences with two-way, natural language interactions between brands and consumers, creating a unique method to effectively drive user ad engagement. Brands want to meet their customers and prospects where they are, and…

Criteo Announces the Appointment of Patrick Gallinari to the Criteo AI Lab

Gallinari, A Pioneer in Neural Network Research Across France and Europe, Will Lead a Top Research Team at the Growing Criteo AI Lab in Paris Criteo, the advertising platform for the open Internet, announced, the appointment of Patrick Gallinari, a widely-respected and renowned French researcher, best known for his work with neural networks and precursors of deep learning. Prior to joining the Criteo AI Lab, Gallinari was Director of the Computer Laboratory at the prestigious Sorbonne University In his ten years at…

Gimbal Launches Cross-Device Location Attribution

Ad Impressions Served Across Devices Now Matched to In-Store Visitation Gimbal, the identity-driven marketing and advertising platform powered by physical-world data, announced the ability for advertisers to measure in-store visits based on programmatic ad impressions served to desktop, tablet and mobile devices. In-store measurement has long been a mobile-focused effort since smartphones are a proxy to where individuals go in the physical word. Yet marketers know their prospects aren't only consuming media on mobile…