Advertising Platform

New creative offering provides advertisers with full range of video solutions across all screens using proprietary emotional and brand data Leading video ad platform Unruly announced the launch of its new data-driven digital creative studio. The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range of video creative solutions across all screens. Services range from the creation of a brand’s digital assets from scratch to the optimization of existing assets to help drive better…

New Partnership Makes it Possible for SMBs and Agencies to Compete on Leading Cable and Streaming Networks Audience Platform, a leading advertising solution for traditional and digital media publishers, announced a partnership with AdAmp.TV to bring its full-service AdSuite to small and mid-sized businesses and agencies. This partnership fills a void in the industry by providing a DIY platform that makes it possible for local brands to manage traditional and digital television advertising unlike ever before. Most ad…

Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest independently owned mobile in-app advertising exchange. Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming an attractive media channel as the industry grows at an exponential rate. Recent research has shown that mobile gaming audiences increasingly prefer free-to-play, ad-supported games over games with other monetization models…

Full year 2020 combined company estimated non-GAAP net revenue would have been $350 million on a pro forma basis(1)(2) Combined company Connected TV (CTV) & video net revenue would have represented approximately 67% of total company preliminary non-GAAP pro forma net revenue(1)(2) in Q4 2020 On a combined basis, the CTV business would have nearly tripled to $42 million in Q4 2020 versus Magnite standalone, or approximately 34% of Q4 2020 preliminary non-GAAP pro forma net revenue(1)(2) The non-CTV video business of…

Outbrain won Gold for the company’s innovative technology and new product offerings Outbrain, the world’s leading discovery and native advertising feed for the open web, has been selected by the Native Advertising Institute as the Gold winner of the Native Advertising Platform/Network of the Year. David Kostman, Co-Founder and Co-CEO of Outbrain, commented on the achievement: “We’re very excited to have won the award for the Native Advertising Platform/Network of the Year. The events of 2020 have shown that independent…

Walmart Connect, formerly Walmart Media Group, is growing its offerings to provide unparalleled opportunities for partners to accelerate their connection to customers in a closed loop, omnichannel environment The business is growing fast and poised to become a top ten advertising platform Walmart announced an expanded vision and new name for its media business, now called Walmart Connect. Formerly known as Walmart Media Group, the new name reflects the company’s unique ability to accelerate the connection between brands…

Integration enables advertisers to reach premium mobile gaming audiences with AdInMo’s immersive brand ads AdInMo, the mobile InGamePlay brand advertising platform, has announced a partnership with global mobile advertising giant InMobi. Technical integration of the two platforms has been completed and the partnership will enable InMobi to directly offer InGamePlay brand advertising supply to its buy-side clients. The deal will extend its category offering to reach and engage with premium gaming audiences through…

LoopMe, the outcomes-based advertising platform, announced the addition of Wenda Harris Millard, Vice Chairman of MediaLink, and John Montgomery, Executive Vice President of Brand Safety at WPP’s GroupM, to its Data Advisory Board. Both advertising industry leaders will offer insights and knowledge on the challenges brands face across the media landscape, expanding LoopMe’s expertise and offerings in brand-safe, cross-platform marketing solutions that drive business outcomes. “We are honored to have Wenda and John join…

Adform, the only independent global enterprise technology covering all aspects of the digital campaign lifecycle, receives PwC validation that its independent and integrated advertising platform, supplies modern marketers with transparent and efficient tools. In May 2020, the digital advertising industry was rocked by a comprehensive two-year research project initiated by the ISBA and AOP in the UK. The research, which was executed by PwC carried out an extensive investigation that mapped the digital supply chain. The…

As a measure to ensure the highest level of client satisfaction with its state-of-the-art advertising platform, digital marketing company Crystalead has joined hands with Purchase Guard and has become a participant in its proprietary mechanism. Marketing Technology News: MindTickle Announces $100 Million Funding This means that all of Crystalead’s users now gain complete transparency regarding acquisitions as well as the assurance that all measures are taken to meet their satisfaction level. “This is a joyous day for us,”…

LoopMe, the outcomes-based advertising platform, announced significant growth figures for the first half of 2020, showcasing the company’s ability to adapt to the current economic downturn and unprecedented business environment. LoopMe’s value proposition to drive measurable uplift across business outcomes resonated with customers’ brand and performance marketing objectives, with clients leveraging solutions that helped both online and offline goals. LoopMe continued to profitably grow through 2020, driven by +100% client…

Mediahuis Nederland, Impala Studios and Slickdeals among first publishers to adopt Demand Manager Mobile Magnite, the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among the first clients to integrate Demand Manager Mobile. Built on the fully open source Prebid SDK, Demand Manager Mobile allows mobile app publishers to integrate the efficiency of a unified auction into their monetization setup. By…

Ruud (Rudiger) Wanck is Candid's new CEO as of 1 October 2020. Candid is the largest independent marketing and advertising platform in the Netherlands. Headed by Ruud Wanck, former Global CEO of GroupM Connect, a new organizational structure will be created to expand both nationally and internationally. CEO and founder Gérard Ghazarian will be leading the new board of directors. In his position as president, he will focus on Candid's merger and acquisition strategy (M&A). Marketing Technology News: Quartile Digital…

Helium 10 has acquired Prestozon to bolster its Amazon Advertising technology and to help Amazon sellers and growing brands take advantage of Amazon's booming advertising platform. Prestozon brings its industry-leading advertising optimization algorithms and talented team to Helium 10's an all-in-one Amazon software platform. Together, Helium 10 and Prestozon will combine their data to help sellers better understand their organic and paid efforts. Over the next few months, Helium 10 will be working to continually…

Magnite, the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities. Magnite’s platform provides Discovery with control and efficiency for ad podding, inventory hierarchy, targeting, and real-time reporting. Magnite will also develop custom solutions to support Discovery’s unique product range and roadmap, as well as…

Magnite, the largest independent omnichannel sell-side advertising platform, announced that Katie Evans has been named Chief Operating Officer of the company. In this newly created role, Katie will be responsible for scaling Magnite’s global service operations and overseeing the company’s client operations, technical operations and business intelligence teams. Katie formerly held the role of GM of CTV at Magnite. Prior to the formation of Magnite from the merger of Rubicon Project and Telaria, Katie was the Chief…

Octopus Interactive, the leading rideshare advertising platform, has appointed Bennett Fogel as the company's new Chief Commercial Officer. Bennett joins Octopus from Aura Financial, a fintech small dollar lending platform where he was Chief Revenue Officer. Prior to Aura, Bennett was the Chief Revenue Officer of NCM, the nation's leading Cinema Network. While at NCM, he implemented new strategies that successfully positioned the network to compete for premium video budgets across national, local and digital platforms…

DigitalKites, an open and collaborative advertising platform that focuses on offering identity resolution and user management, ropes in Saurabh Singh to take on the key role of Data Protection Officer at the company. Saurabh's primary goal will be to ensure that privacy by design is continuously ingrained into various business processes, people related practices, and technology solutions and ensuring Digitalkites' sustained compliance to Data Privacy regulations across the globe. He will handle the responsibility…

New Omni-Channel Managed Service Provides Full-Funnel Advertising Optimization For Amazon; Beta Trials Initiated for Instacart and other Retailers Hundreds of Leading Consumer Brands Including Brawny, Quilted Northern, Black+Decker, Remington and Greenworks Use CommerceIQ Advertising to Accelerate Market Share Growth and Achieve Up to 40% Incremental Sales and 20% Improvement in Profitability CommerceIQ, the leader in Ecommerce Channel Optimization, launched a fully managed omni-channel advertising service powered by…

Rubicon Project and Telaria Rebrand Under Magnite; Nasdaq Ticker Symbol Change to "MGNI" from "RUBI" on July 1st Magnite, the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers with thousands of buyers and brands. The company’s omnichannel advertising platform enables publishers to monetize…