Browsing Tag

Advertising Platform

All Eyes On OOH Advertising As People Emerge From Lockdown

There is no doubt that the promise of seeing friends and family face to face after long months at home is the greatest benefit to coming out of lockdown for most people. Freedom to travel, eating out and socialising are all high on the list too. But the lure of being outside, leaving screens, home schooling and gardens behind, is likely to also bring a welcome boost to the Out of Home (OOH) advertising sector as brands seek the best mediums to attract attention. Marketing Technology News: MarTech Alliance Learning…

Bell and Xandr Join Forces to Create Canada’s First Self-Serve Advertising Platform for TV and Digital

Bell, Canada’s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP) for advertisers. Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero “Xandr champions a collaborative approach to creating open platform solutions in scaled, premium marketplaces around the world. We’re thrilled to work with Bell…

Jun Group Launches Self-Service Advertising Platform for SMBs

Jun Group, a mobile advertising platform that delivers connected TV, audio, full-screen video and rich media campaigns for Fortune 500 advertisers, has launched its new self-service advertising platform for small and midsize businesses called Business+. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users Business+ makes it easy for companies to access the most impactful online advertising inventory through a simple and intuitive user interface.…

tvScientific Launches Connected TV Performance Advertising Platform

The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms tvScientific announced the launch of its Connected TV (CTV) buying, measurement, and attribution platform, built for businesses of all sizes that value performance media. CTV represents the fastest growing segment of a $72 billion TV advertising market, which is dominated by roughly 300 national advertisers. tvScientific aims to eliminate the high barriers of entry around TV advertising by making it accessible…

Advertising Platform AUDIENCEX Experiences 78% YoY Revenue Increase in Q1 2021

Team Expansion, Revenue and Acquisitions Underscore Ongoing Growth AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, experienced 78% year-over-year revenue growth in the first quarter of 2021, positioning the company for a year of continued expansion. As the economy shows signs of recovery, AUDIENCEX aims to deploy a robust strategy around team growth, product development and ongoing M&A following their recent acquisition of Bigbuzz Marketing Group. First-quarter numbers…

Monaker Group Partnership Acquires Award Winning Digital TV Technology Provider; Plans to Accelerate Global Expansion of HotPlay Advertising…

Monaker Group, Inc. , a technology solutions company, announced that Reinhart Interactive TV, a Monaker-funded strategic partnership, has acquired a leading and award winning Interactive TV supplier, founded in 2001 by former employees of Philips Media. One of the key drivers behind Monaker’s entry into the Digital TV space, is the planned integration of HotPlay’s advertising platform with the TV and broadcaster eco-systems. With this acquisition, Reinhart Interactive TV combined with HotPlay’s offering becomes an…

Lee Enterprises Provides Update On Digital Transformation Strategy and Growth Targets

Three-Pillar Strategy Focused on Growing Base of Annualized Recurring Revenue and Driving Shareholder Value Also Announces Stock Exchange Listing Transfer to Nasdaq Company to Host Conference Call at 9:00 a.m. CT Today Lee Enterprises, Incorporated, a major subscription and advertising platform and a leading provider of high quality, trusted, local news and information in 77 markets, today provided an update on its digital transformation and growth strategy. Marketing Technology News: Yotta Extends Infrastructure And…

Mediaocean Accelerates Product Transformation Into Omnichannel Advertising Platform

Industry Standard Software Unifies Media Management, Media Finance and Media Intelligence with Omnichannel Data Warehouse Mediaocean, the mission-critical platform for omnichannel advertising, today announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform. Following the Q1 2021 integration of the Scope closed ecosystem platform acquired via 4C with Mediaocean’s Prisma media management product, the company will accelerate the consolidation of all its…

Tiger Pistol Named to the Inc. 5000 List of Texas’ Fastest Growing Private Companies for Second Year in a Row

Inc. Magazine recently revealed that Tiger Pistol, the only collaborative advertising platform that makes high performance social advertising simple and scalable for brands and their channel partners, is No. 158 on its second annual Inc. 5000 Regionals: Texas list. Plus, Tiger Pistol came in the top 20 among advertising and marketing companies. The list encompasses the most prestigious ranking of the fastest-growing Texas-based private companies. Marketing Technology News: Latest in Content Advertising: No more Facebook…

Cardlytics Completes Acquisition Of Dosh

Cardlytics, a digital advertising platform, announced today the completion of its acquisition of Dosh, a cash-back offers platform. Previously announced on March 1, this acquisition will combine the scale of Cardlytics’ advertising platform - with an audience of more than 163 million monthly active users – alongside Dosh’s innovation, giving advertisers the ability to engage with consumers through some of the largest financial institutions and most notable neo-banks and fintech companies in the world. Marketing Technology…

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies

New creative offering provides advertisers with full range of video solutions across all screens using proprietary emotional and brand data Leading video ad platform Unruly announced the launch of its new data-driven digital creative studio. The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range of video creative solutions across all screens. Services range from the creation of a brand’s digital assets from scratch to the optimization of existing assets to help drive better…

Audience Platform and AdAmp Deliver One-Stop Solution to Bring Television Advertising to Small and Mid-sized Businesses

New Partnership Makes it Possible for SMBs and Agencies to Compete on Leading Cable and Streaming Networks Audience Platform, a leading advertising solution for traditional and digital media publishers, announced a partnership with AdAmp.TV to bring its full-service AdSuite to small and mid-sized businesses and agencies. This partnership fills a void in the industry by providing a DIY platform that makes it possible for local brands to manage traditional and digital television advertising unlike ever before. Most ad…

InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World

Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest independently owned mobile in-app advertising exchange. Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming an attractive media channel as the industry grows at an exponential rate. Recent research has shown that mobile gaming audiences increasingly prefer free-to-play, ad-supported games over games with other monetization models…

Magnite to Acquire SpotX

Full year 2020 combined company estimated non-GAAP net revenue would have been $350 million on a pro forma basis(1)(2) Combined company Connected TV (CTV) & video net revenue would have represented approximately 67% of total company preliminary non-GAAP pro forma net revenue(1)(2) in Q4 2020 On a combined basis, the CTV business would have nearly tripled to $42 million in Q4 2020 versus Magnite standalone, or approximately 34% of Q4 2020 preliminary non-GAAP pro forma net revenue(1)(2) The non-CTV video business of…

Outbrain Named Native Advertising Platform/Network of the Year at the Native Advertising Institute 2021 Awards

Outbrain won Gold for the company’s innovative technology and new product offerings Outbrain, the world’s leading discovery and native advertising feed for the open web, has been selected by the Native Advertising Institute as the Gold winner of the Native Advertising Platform/Network of the Year. David Kostman, Co-Founder and Co-CEO of Outbrain, commented on the achievement: “We’re very excited to have won the award for the Native Advertising Platform/Network of the Year. The events of 2020 have shown that independent…

Walmart Announces Expanded Vision and New Name for its Media Business

Walmart Connect, formerly Walmart Media Group, is growing its offerings to provide unparalleled opportunities for partners to accelerate their connection to customers in a closed loop, omnichannel environment The business is growing fast and poised to become a top ten advertising platform Walmart announced an expanded vision and new name for its media business, now called Walmart Connect. Formerly known as Walmart Media Group, the new name reflects the company’s unique ability to accelerate the connection between brands…

InMobi and AdInMo Partner to Connect Brands and Mobile Gamers

Integration enables advertisers to reach premium mobile gaming audiences with AdInMo’s immersive brand ads AdInMo, the mobile InGamePlay brand advertising platform, has announced a partnership with global mobile advertising giant InMobi. Technical integration of the two platforms has been completed and the partnership will enable InMobi to directly offer InGamePlay brand advertising supply to its buy-side clients. The deal will extend its category offering to reach and engage with premium gaming audiences through…

LoopMe Welcomes MediaLink’s Wenda Harris Millard and GroupM’s John Montgomery to Data Advisory Board

LoopMe, the outcomes-based advertising platform, announced the addition of Wenda Harris Millard, Vice Chairman of MediaLink, and John Montgomery, Executive Vice President of Brand Safety at WPP’s GroupM, to its Data Advisory Board. Both advertising industry leaders will offer insights and knowledge on the challenges brands face across the media landscape, expanding LoopMe’s expertise and offerings in brand-safe, cross-platform marketing solutions that drive business outcomes. “We are honored to have Wenda and John join…

Adform Sets a New Standard for Transparency & Efficiency With Independent PWC Review of Its Recently Launched Adform FLOW Platform

Adform, the only independent global enterprise technology covering all aspects of the digital campaign lifecycle, receives PwC validation that its independent and integrated advertising platform, supplies modern marketers with transparent and efficient tools. In May 2020, the digital advertising industry was rocked by a comprehensive two-year research project initiated by the ISBA and AOP in the UK. The research, which was executed by PwC carried out an extensive investigation that mapped the digital supply chain. The…

Crystalead Teams Up with Purchase Guard

As a measure to ensure the highest level of client satisfaction with its state-of-the-art advertising platform, digital marketing company Crystalead has joined hands with Purchase Guard and has become a participant in its proprietary mechanism. Marketing Technology News: MindTickle Announces $100 Million Funding This means that all of Crystalead’s users now gain complete transparency regarding acquisitions as well as the assurance that all measures are taken to meet their satisfaction level. “This is a joyous day for us,”…