Advertising Platform

Innovid's identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy Innovid, an independent advertising platform for the delivery, personalization, and…
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IPG Mediabrands, Coles 360, dentsu, Lyft Media, MiQ, and Wallapop Leverage PubMatic Technology to Drive Onsite and Offsite Performance PubMatic, an independent technology company delivering digital advertising’s supply chain of the future,…
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The retail media business of Kroger is expanding talent and capabilities to improve shopping experiences and increase advertising performance Kroger Precision Marketing (KPM), the retail media business of Kroger powered by 84.51°, is…
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Innovid Corp, an independent advertising platform for delivery, personalization and measurement of converged TV across linear, connected TV (CTV) and digital, today announced a first-to-market partnership with Upwave, an analytics…
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AdRoll, the leading marketing and advertising platform that helps direct-to-consumer brands of all sizes grow their businesses, released the Q2 2023 edition of its State of Digital Marketing Report, a comprehensive summary providing…
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Innovid Corp. an independent advertising platform for delivery, personalization and measurement of converged TV across linear, connected TV (CTV) and digital (the "Company"), announced that, on May 18, 2023, it received written notice from…
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MGID, the global advertising platform, has today announced the appointment of Ryan Stewart as Head of Publisher Acquisition (North America), as part of its ongoing investment in the region. A heavyweight in the native ad industry, Stewart…
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Advertising tools targeting the Booming Chinese Outbound Travel Market Petal Ads, a leading advertising platform by Huawei, is participating in the 30th edition of Arabian Travel Market. The leading global event for the inbound and…
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AI integration enhances Mobiquity's advertising platform, enabling superior analysis of contextual and demographic data to better understand users' interests and behaviors Mobiquity Technologies, Inc, a leading provider of next-generation…
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Marketers struggle with effective cross-media measurement, budgetary challenges and confidence in ROI measurement amid the rise of new digital channels according to new Nielsen global survey Nielsen, a global leader in audience…
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AdRoll, the leading marketing and advertising platform to help brands of all sizes grow their businesses, announced the promotion of Vibhor Kapoor to President of AdRoll, effective immediately. Kapoor joined AdRoll, a division of…
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Yandex Advertising Network is now available to local developers and mobile app publishers. It includes a large number of integrated tools that enable mobile app publishers to increase advertising revenue. Yandex Advertising Network is…
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-Expanded InnovidXP partnership measures reach, frequency, and overlap results in real-time across CTV, linear, desktop, and mobile screens to yield incremental reach and frequency-based cost savings -Global project management software…
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There has never been a more exciting time for digital advertising than right now. The number of Connected TV (CTV) devices in American homes has skyrocketed in the last few years, and that number continues to steadily rise with almost 90%…
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Advertising platform, VideoAmp, announced Jenny Wall as their Chief Marketing Officer, a newly created role for the company. Wall will oversee brand and marketing strategy, accelerating VideoAmp’s mission to increase the value of…
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Carbon reduction initiative takes unique approach with pre-campaign starting point and optimised campaign delivery European omnichannel advertising platform, Hawk, has launched Carboncut to help media agencies and advertisers reduce their…
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Magnite, the world’s largest independent sell-side advertising platform, today announced the appointment of David Buonasera as its Chief Technology Officer. Buonasera joined Magnite in 2021 when the company acquired SpringServe, the video…
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Chicory Releases Findings From Its Annual Online Grocery Shopping Survey of 1,000+ American Shoppers Chicory, the leading contextual commerce advertising platform, today released findings from its 2023 Online Grocery Shopping Report. The…
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Study polled senior-level marketers to understand how advertising strategies have changed to reach and engage with audiences across linear, CTV, and digital Innovid Corp, an independent advertising platform for delivery, personalization,…
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Jeeng will enhance the community engagement platform's delivery of contextualized marketing and personalized messaging OpenWeb, the community engagement platform serving over 1,000 leading publishers, today announced it has acquired the…
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