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Advertising Research Foundation

2020 ARF David Ogilvy Awards Finalists Announced

Proceeds from the now virtual ceremony on October 8th will help fund ARF WIDE The ARF (Advertising Research Foundation) announced the 2020 finalists for The ARF David Ogilvy Awards, the only award program that honors the research and analytics insights behind the most successful advertising campaigns. Winners will be celebrated during a virtual ceremony on October 8, 2020 from 5-6pm ET. This year’s awards ceremony will also act as a fundraiser for the ARF Workforce Initiative for Diversity and Excellence (WIDE), which was…

RMT And Semasio Introduce Motivation-Based Targets

Now available in leading DSPs and the LiveRamp Data Marketplace 95% of decision making is subconscious. (Dr. Gerald Zaltman, Harvard) 65% of the sales and branding effect of brand advertising is delivered by the creative. (TRA, Apollo, NC Solutions are formerly known as Nielsen Catalina, Mars Catalyst) That 65% consists of subconscious motivating signals emanating from the ad to be received by the subconscious of the viewer. Research Measurement Technologies, Inc. (RMT) specializes in coding ads by their 265…

NCSolutions, Leading Advertising Effectiveness Research Firm, Appoints Feintuch Communications as Its PR Agency of Record

NCSolutions, the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has selected Feintuch Communications as its public relations agency of record. Founded in 2010 and headquartered in New York, with offices in Chicago, Cincinnati and Tampa, NCSolutions is the leader in helping brands improve their advertising effectiveness on every platform, channel, and device. Its research-based insights, collective wisdom and proven techniques enable marketers to target the right…

Taking Larger Strides Toward Data Transparency – A Call To Action

There has long been a desire for transparency and specific guidelines around data within the advertising industry. Recently the Advertising Research Foundation partnered with the Coalition for Innovative Media Measurement to propose a data labeling initiative. Still in the early stages of development, the proposal is surrounded by a plethora of open questions about how an initiative such as this can come to fruition. While we fully support the idea of data labeling and affirm that this is a move in the right direction, a…