Ad Cost Impact Analysis: Upfront TV Ad Sales
Upfront TV Ad Sales Help Shield Networks from Controversy and Advertiser Boycotts, Says SQAD's Cost Data
The Ad Cost Impact Analysis report released by SQAD LLC, an advertising research, analytics, and media planning software company, shows how networks like NBC and Fox News can be protected from revenue fluctuations in the face of controversies and/or advertiser boycotts.
"In analyzing the data from MediaCosts: National, we can clearly see that the impact of the boycott on Laura Ingraham's program — initiated by…