Browsing Tag

advertising revenues

The Future of Journalism: Is Data the New Safety Net?

The publishing sector is still undecided about how best to fund its output. Our global journalist research showed two-thirds of those over 150 Journalists surveyed were concerned that ad revenue-based funding models favor more short-form and 'clickbaity' content. However, just as many said that readers’ reluctance to pay for digital content was a serious threat to the future of journalism. To combat this, media companies and their Journalists need to work together to create a sustainable, best-in-class product that provides…