Browsing Tag

Advertising Strategy

How To Optimize Your Spending On Amazon Advertising

When total spending on Amazon Ads hit $10 billion in 2019, it wasn’t just a testament to the massive size of America’s largest online marketplace. Amazon Advertising - formerly known as AMS - allows businesses the tools they need to optimize their marketing strategy within the E-retailers' massive search engine. Yet there’s a gulf between marketers spending too much or too little on pay-per-click (PPC) ads, and those who’ve reaped the benefits for a strong ROI. Some of this knowledge is built on trial-and-error, finding…

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020

The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. These developments open new opportunities for companies to reach and engage with their customers. Advertisers who opt for programmatic ads level up their marketing game in targeting various types of audiences. However, in 2020, it’s not just the programmatic that matters, but the type of content you choose — visual ads alone are no longer enough to…

Former Vox Media Executive Joins Brainly as Senior Director of Sales Operations

World's Largest Online Learning Network Bolsters Operations Team to Support Commercial Partners Brainly, the world's largest online learning community for students, parents and teachers, has appointed William Won as Senior Director of Sales Operations. Won will be responsible for scaling and managing operations, driving direct and programmatic revenue growth, optimizing advertising inventory on the platform, as well as developing and managing the Company's Educational Product Marketplace. "As our knowledge sharing…