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LinkedIn Is Changing How Sponsored Content Appears on Its Platform

LinkedIn is improving its sponsored content format so that advertisers can generate higher ROI while using the same strategy LinkedIn is making changes on how business users will read/view sponsored content on this highly popular B2B platform. The company states that through the new content design, it intends to help marketers generate highly actionable clicks. LinkedIn is confident that their initiative will help marketing teams achieve business targets efficiently. Several minor and major changes will be announced with…

Marketing Vetaran and Brand-Builder Sarah Hofstetter to Join comScore as President

Sarah Hofstetter Has Advised Marketing Executives From Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard Today, comScore announced that Sarah Hofstetter, former CEO of the award-winning marketing agency 360i from 2013 to 2018 and Chairwoman since May, will join the company as President, effective 4 October. Reporting to CEO Bryan Wiener, Sarah Hofstetter will be responsible for the company's commercial strategy, including marketing and sales, as well as the continued advancement of its…

AdTheorent Launches Platform for Targeted Advertising to In-Market Customers

AdTheorent, a New York-Based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups Data providers are going beyond collecting information about backdrops and behaviours of individuals. They are now mapping the social equation of an individual with his or her roommates, friends, relatives, peers etc. Advertising technology firm AdTheorent has developed a platform to leverage this social graph for advertising use by launching a unique relationship targeting model. Matt…

OpenX Taps Leading AdTech Veteran Todd Parsons as Chief Product Officer

OpenX's Latest Announcement Follows Series of Senior Mobile and Video Product Hires Leading programmatic adtech provider, OpenX has announced the appointment of Todd Parsons as Chief Product Officer. An expert in audience identification, Todd Parsons brings more than 15 years of experience developing products that meet the changing needs of marketers in the rapidly evolving media landscape. The new position will allow the company to increase focus on innovation, and accelerate the development of programmatic solutions for…

AdSwerve Acquires Analytics Pros to Further Strengthen Position in Google Marketing Technology

The Denver-Based Google Marketing Platform Partner Acquired One of Google’s Largest Analytics Partners and Resellers, the Seattle-Based Analytics Pros AdSwerve, a leading Google Marketing Platform Partner, announced it has acquired Seattle-based Analytics Pros, Inc. – a top Google Analytics 360 and Google Cloud partner and reseller. This acquisition, funded by private equity investment firm Abry Partners, creates one of the only companies in the world that provides service across the entire spectrum of the Google…

Facebook Upgrades Metrics for the Video

Facebook Has Announced Certain Changes to Video Metrics with the Aim of Maximizing Video Advertising Expenses so as to Balance It with User Consumption Behavior Facebook announced that its new video metrics features are going to make an entrance soon. The goal is to help businesses understand how people can respond better to Facebook videos and not limit it to only viewership numbers. The metrics which will be introduced soon to public look forward to incorporating additional information like unique video views, the…

SPARK Neuro Closes $13.5 Million Series A Funding Round with Star Studded Investor Lineup

A Lie Detector on Steroids, SPARK Neuro's Unmatched Ability to Evaluate Audience Engagement Provides Critical Data to Clients Including Hulu, Anheuser-Busch, Paramount, Clorox and More SPARK Neuro, the company revolutionizing the evaluation of audience engagement in advertising and entertainment, announced that it has secured a $13.5 million Series A financing round led by Thiel Capital with participation from actor and producer Will Smith and media and entertainment industry titan Michael Eisner's Tornante Company.…

Eros Now Announces Partnership With InMobi

Eros International PLC , a leading global company in the Indian film entertainment industry, announced that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has partnered with InMobi, a global provider of enterprise platforms for marketers. The association will enable advertisers to directly monetise on Eros Now’s video platform, which boasts an audience of over a 100 million registered users, dedicated to Bollywood and movie streaming. This exclusive partnership will give brands…

Sizmek DSP Brings in Contemporary AI/Machine Learning Technology for Better Programmatic Control and Efficiency

AI-Enabled Sizmek DSP Provides Agencies and Brands with Improved Insights and Total Transparency to Optimize Campaigns in Real-Time Today, Sizmek has announced a completely overhauled industry-leading DSP. The new DSP presents an evolved user experience, providing clients with new screens and workflows for added transparency, control, and efficiency when managing budgets and programmatic spend. These enhancements ensure agencies have greater insight into their advertising campaigns, enabling them to identify and optimize…

Report: The Undercover Arms Race between Media and Commerce Platforms

New Magisto Study Examines the Market Forces Upending the Balance of Online Commerce & Social Media Media, advertising and commerce have historically had a symbiotic relationship. The equation was simple: customer sees an ad via media and buys a product via a retail outlet. There is a growing friction between e-commerce and media platforms, which are both competing for a finite amount of consumer attention, and this friction threatens to upend an age-old balance of power, according to a new report. “Word-of-mouth…

Why Is It the Need of the Hour to Channelize Online Marketing Towards a Consumer-First Approach

Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What Puts Customers off and the Ways in Which Marketing Campaigns Can Be People-Centric "A captivating moment was when I realized that people, including myself, were not saying, 'I just bought an item on eBay.' They were saying, 'I just won an item on eBay.' It was the thrill of the hunt. I bought a car on eBay." - Mary Meeker Undoubtedly, the internet's popularity remains…

Simplifying Mobile Programmatic Advertising

Mobile Programmatic Advertising Simplifies the Mathematics Behind the Complexity of Advertising on the Web. Useful Insights for Marketers to Grasp Mobile Programmatic Advertising Concepts Mobile Programmatic advertising was first initiated in the year 1994. Its potential and application are vast for the marketing community. Programmatic advertising further simplifies and optimizes targeted advertising. It also nullifies the role of human beings in ad-trade wherever possible. Before programmatic advertising, ad-buyers and…

Why I’m Glad I Went to Vidcon and Not Cannes

When those social posts from friends you like and respect in the ad world start rolling in from the Cannes Lions Festival, it’s hard not to get at least a mild case of FOMO.  Everyone somehow looks impossibly insightful and fabulous at the same time. And those backdrops! But I went to Vidcon (now, like WHOSAY, a Viacom Company) instead this year, and I’m glad I did. Here are 7 reasons why: (1). Diversity. Where else can you see a twelve year old creator, sounding like a Harvard MBA, asking detailed questions about his…

Criteo Invests $23 Million in Paris AI Lab to Define the Advertising Technologies of the Future

Criteo AI Lab is a Dedicated Investment to Advancing New Machine Learning Techniques Criteo SA, the advertising platform for the open Internet, announced the launch of the Criteo AI Lab, a center of excellence dedicated to the creation, experimentation and at-scale deployment of machine learning technology. Backed by an investment of €20M (approx $2,32,79,220) over three years, the lab will be involved in research related to building deep models that are interpretable, transparent and user-centric.…

Simpli.fi’s CEO Frost Prioleau Shares Key Takeaways from Cannes Lions 2018

Simpli.fi's CEO, Frost Prioleau Chats About His Key Takeaways from the Cannes Lions 2018 Cannes Lions: The International Festival of Creativity was a big hit, like all its previous editions. A week has passed since its conclusion, yet the festival continues to buzz the content calendars. At the event, we decided to hop on to candid chat with Simpli.fi's CEO, Frost Prioleau. Frost was attending the event for the third time, and the first in two years. Here's what Frost had to say -- "Cannes is a great opportunity…

BrandZ Data Reveals Link Between Disruption, Creativity and Great Advertising

New Research by Kantar MillwardBrown Using BrandZ Data Shows How Creativity, Disruption and Great Advertising Combined Boost Brand Value by as much as 265% New research by Kantar Millward Brown reveals for the first time the true impact that disruption and creativity can have when combined with great advertising, helping companies grow brand value at an astonishing rate. The findings, unveiled recently on the Innovation Stage at the 2018 Cannes Lions Festival of International Creativity as part of the session…

Telaria Grows Global Technology Footprint with Acquisition of SlimCut

Adds Outstream Video Solution and Engineering and Sales Teams in Canada and France Telaria, the complete software platform to manage video advertising for premium publishers, today announced the acquisition of SlimCut, a global video outstream technology solutions company. This early-stage acquisition enhances Telaria’s complete Video Management Platform with a customized outstream product for premium publishers, and establishes a strong publisher presence in Canada and France, giving the company a launching pad for…

AppNexus Expands Inventory Quality Initiative Through Partnership with White Ops

AppNexus will Adopt White Ops' Technology Layer to Power Pre-Bid Fraud Prevention Across The AppNexus Marketplace AppNexus, the world's leading independent advertising technology company, announced a partnership with the cybersecurity company White Ops to shut down the flow of advertising dollars to cybercriminals. Through this partnership, AppNexus will adopt White Ops' technology layer to power pre-bid fraud prevention across the AppNexus Marketplace and extend its in-house Inventory Quality team's focus to include…

Reason to be at Cannes Lions 2018: Creative Debates, Hot-Button Topics and Smart Points of View

The international 'Festival of Creativity' and 'Thermopylae' for global advertisers, Cannes Lions, is just a few days away. In keeping with our coverage of the Cannes Lions for the second year in a row, we interviewed Shachar Orren, Chief Storytelling Officer at Disney-backed storytelling platform, Playbuzz. The Playybuzz team is heading to the sixty-fifth edition of Cannes Lions. How long have you been following/visiting the Cannes Lions? I’ve been following Cannes since I joined Playbuzz 4 years ago, and this will be…

The Tortoise Can’t Keep up with the Hare: A Response to Sir Martin Sorrell’s Call for a New Agency Model

Sir Martin Sorrell is spot on with his view that we need a new agency model. The "horizontal" approach he pioneered whereby agencies were encouraged to collaborate to offer clients a broader range of services, is being rendered obsolete. Today’s brands are crying out for more flexibility and dexterity in order to keep their business dynamic and relevant to those that really matter: their customers. These are qualities that cannot be attributed to the horizontal model. A strategy that is agiler, which focuses on data…