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ADYOULIKE Digital Advertising Barometer Reveals V-Shaped Recovery Over Q2

Analysis from the UK's largest native advertising platform, ADYOULIKE, for the period before, during and after the initial stages of lockdown reveals key ad spend trends. The second barometer report, following an initial report looking at the early period of lockdown, clearly shows a V-Shaped impact of COVID-19 on the overall digital advertising ecosystem. ADYOULIKE, which integrates directly with the UK's leading news publishers, including titles such as The Guardian, The Independent, The Mirror, The Sun, Daily Mail,…

ADYOULIKE Advertising Barometer Reveals UK Ad Spend Trends during COVID-19 Crisis

Analysis from the UK's largest native advertising platform ADYOULIKE for the period March to mid-April reveals key ad spend trends during the COVID-19 crisis. The first in a regular series of COVID-19 Advertising Barometer data reports to be published by ADYOULIKE looking at the state of the UK ad market during the crisis. ADYOULIKE, which integrates directly with the UK's leading news publishers, including titles such as The Guardian, The Independent, The Mirror, The Sun, Daily Mail, The Telegraph & more – and has…

Figaro Media Launch Mobile Story Formats with ADYOULIKE

Figaro Media is launching three 100% mobile "story" formats with native technology platform ADYOULIKE to combine the quality of the advertising experience with Brand Safety, Contextual Targeting and Transparency Figaro Media, the leading French digital media publisher, which has 37.7M Unique Views per month*, is to launch the innovation, which allows advertisers to broadcast their Social Media Stories on the group's 13 media sites, at the heart of editorial content. These three new formats are based on ADYOULIKE &…

ADYOULIKE Launches Native Stories Format in Partnership with GMC Media

ADYOULIKE, the leading native technology platform, has announced the launch of Native Stories, a new mobile advertising format, in exclusive partnership with GMC Media, part of the Marie Claire Group. This new 100% mobile experience, unique to the market, is a response to the rise of the 'Stories' format on social platforms. ADYOULIKE Native Stories allows premium publishers to create in a few clicks a content carousel at the top of all their mobile pages across the Open…

ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles

ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation. ADYOULIKE, the global leader in Native Advertising provides AI-driven Native Advertising…

Global Native Advertising Market Set to Be Worth over $400 Billion by 2025

ADYOULIKE, the leading in-feed Native Advertising technology, has released in-depth research forecasting the global growth of the native advertising market to 2025. Analysis of overall digital ad spend growth, combined with native advertising trends per market, globally, has revealed that native advertising spend is expected to increase by 372% from 2020 to 2025. This represents an increase in the native advertising market from $85.83 Billion in 2020 to a total global value of $402 Billion by 2025. The US will…

ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles

ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation. ADYOULIKE, the global leader in Native Advertising provides AI-driven Native Advertising…

ADYOULIKE Launch Black Friday Campaign to Highlight the Effectiveness of Native Advertising

ADYOULIKE, the global leader in native advertising, has launched a Black Friday campaign targeting digital advertisers. The message behind the campaign is simple: Native Advertising works. And it will work for you this Black Friday. Mobile made up 64% of all shopping visits in the US in 2017 and mobile saw a 41% increase in generated revenue. The small screen has traditionally struggled to find ad units that fit (small banners, interruptive interstitials etc) but Native Advertising is the only ad format that truly works…

ADYOULIKE Native Advertising Receives IAB Gold Standard Accreditation

Native Advertising Technology Company ADYOULIKE  Has Become the First Pure-Play Native Advertising Company to Receive the Internet Advertising Bureau's (IAB) Gold Standard Certification The Gold Standard initiative was launched in October 2017 as an effort to raise standards across digital advertising. The Gold Standard has three simple aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety. ADYOULIKE is committed to reducing ad fraud by implementing ads.txt, obtaining…

Native Advertising and the Rebirth of Creativity

Digital advertising offers a lot of promise. It promises scale on a level few other advertising mediums can possibly imagine. If you want to run an ad campaign targeting Indian teenagers, and a simultaneous campaign targeting Australian grandmothers, you can do this far, far more easily digitally than with other ad formats. It promises accountability that is unparalleled: Advertisers can and do track their ad spend—and the reach this spend generates—down to the very last cent. Advertisers can attribute and measure a return…

The Most Overlooked Necessities of Branded Content

Although native advertising and content marketing are not new concepts, growth in both areas has been impressive in recent years—and that growth shows no signs of waning. In 2018, BI Intelligence estimates that native advertising revenue in the US will hit $21 billion, up from $17.3 billion in 2017. But despite growth, the development and distribution of branded content has never been as confusing and complicated as it is today. Content distribution options, both paid and otherwise, have proliferated, and yet firm…

ADYOULIKE Acquires AI-Powered Video Platform Pulpix

The Acquisition of Pulpix Will Bolster Publisher Relationships and Advance the Company's Technology; Creates the Largest Video Native Advertising Company in the World ADYOULIKE, a leading in-feed native ad platform and pioneer in native advertising, announced today the acquisition of video technology platform Pulpix, a company that helps deliver better engagement for brands combined with a powerful recommendation engine for the world’s leading brands and publishers. Pulpix, a Y Combinator startup alum, is a…

Inc. Magazine Unveils Ranking of Europe’s Fastest-growing Private Companies

ADYOULIKE Ranks No. 1308 on the 2018 Inc. 5000 Europe with Three-Year Sales Growth of 544%  Inc. magazine ranked ADYOULIKE. NO 1308 on the 2018 Inc. 5000 list of fastest-growing private companies in Europe. The Inc. 5000 Europe represents the only comprehensive look at what may be the most dynamic segment of the world's economy: fast-growing private companies. Julien Verdier, CEO, ADYOULIKE, added, "We are delighted to be listed in the Inc. 5000 list for 2018. Our business has grown at a phenomenal rate over the…