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AerServ

InMobi Acquires AerServ for $90 Million to Create World’s Largest Programmatic Video Platform for Mobile Publishers

Deliver Next-Generation Mediation Capabilities And Offer High Impact Mobile Video, At Scale, While Providing The Greatest Level Of Transparency & Control InMobi, the world's largest independent mobile advertising platform, today announced the acquisition of AerServ for $90 million in cash and stock to create the industry's first mediation platform with a unified programmatic auction for mobile in-app publishers. This acquisition will enhance monetization for publishers globally and further enhance the InMobi Exchange,…

AerServ Launches AerNative — Native Advertising for In-App Mobile Video and Banner Ads

Mobile consumers engage more frequently with native ads -- digital ad placements that reflect the look and style of a publisher's site or app. AerServ, the leading inventory and audience management technology for mobile publishers and advertisers, today announced the launch of AerNative -- a new native ad platform for in-app mobile video and banner ads. Publishers and app developers can use AerServ's new mobile native platform to customize and serve mobile native advertisements in their mobile app or website. Those…

TechBytes with Josh Speyer, CEO at AerServ

Last month, AerServ announced the launch of DataServ, a new data-as-a-service (DaaS) product that will connect CRM and offline data to mobile data and offer an additional revenue stream for mobile publishers. The leading ad management technology and SSP for mobile publishers and advertisers is offering DataServ to advertising, research, behavioral, analytics, and marketing companies to help them identify new and existing audiences across devices. We spoke to Josh Speyer, CEO at AerServ, to understand how DataServ…