Browsing Tag

Affiliate Marketing

Why Affiliate Marketers Need Ad Tracking Innovation Now

Affiliate marketing spend is expected to reach $8.2 billion by 2022 in the US alone (source). Yet, the affiliate advertising tracking technology that exists today is legacy tech, built a decade ago. As more advertisers and publishers turn to alternative advertising inventory to diversify their traffic and revenue from the big four platforms (Google, Amazon, Facebook, Apple – GAFA), it will become more critical that the advertising tracking technology available reflects today's affiliate ecosystem. Marketing Technology…

Digital Agency Clickdealer Selects iAmAttila As Their Educational Partner to Help Newbies Master Affiliate Marketing

ClickDealer is thrilled to announce they have chosen Attila O’Dree and his iAmAttila brand as their educational partner, creating an exciting partnership aimed at helping new publishers master affiliate marketing and provide an alternative solution for publishers in the industry. Attila O’Dree is the man behind iAmAttila, he has been in the industry since 2008 full time, he is regarded as one of the top affiliate marketing bloggers in the space sharing affiliate marketing with paid ad tips, methods and tutorials since…

Impact Joins Shopify Plus As Certified App Partner For Influencer And Affiliate Marketing

Shopify Plus merchants can now launch and automate influencer and affiliate programs through the Impact Partnership Cloud Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be a Certified App Partner for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing partnerships across the entire partner life cycle to activate rapid growth, Shopify Plus merchants can easily and quickly launch and automate…

Report: Partnerize Issues Key Findings From Global Partnership Growth Index

All Regions Report Increased Year-over-Year Revenue Solidifying Partnership Marketing as a Significant Driver of Performance and Operating Leverage for Brands Partnerize, a partnership management software and service solution powering profitable growth for marketers, announced promising findings from its newly created Partnership Growth IndexTM. Collective data from the Americas, EMEA, and APAC (including Australia) regions reported a year-over-year (YOY) average revenue increase of 66% for the week ending February 13th…

Admitad Acquires Tapfiliate, the Netherlands-Based Affiliate Marketing SaaS-Platform

Late January, Admitad acquired Tapfiliate, the Dutch subscription-based SaaS-platform where advertisers can manage their affiliate programs on their own. The details of the deal are not disclosed, however it was announced that Tapfiliate will keep its brand and management. Marketing Technology News: Clever Launches New Identity Management Solution For K-12 School Districts Admitad CEO & Founder Alexander Bachmann, said, "By buying Tapfiliate, Admitad aims to increase its micro B2B penetration, as well as acquire…

Annual Digital Marketing Report Reveals Brands Grew Retail Sales by 40% With Affiliate Marketing in 2020

The 5th edition of the largest annual affiliate marketing report has today been launched by the global affiliate network Awin, with this edition exclusively available online for the first time. Now in its 5th edition, the Awin Report 2021 captures important figures, learnings and consumer behaviours from 2020 for 12 of the markets Awin operates in, including the United Kingdom. The report shares an overview of 2020 from an affiliate and ecommerce perspective, including insight from thought leaders and case studies, as well…

Craig Campbell Now Is Host of Podcast on Affiliate Marketing at Semrush

“Affiliate Marketing Academy with Craig,” the new podcast, will feature some of the biggest, most successful names in the affiliate marketing industry. The first episode features Deepak Shukla. Craig Campbell joins Semrush Affiliate Marketing Academy as a host. The new podcast, hosted by none other than SEO guru Craig Campbell, will feature some of the leading names in the affiliate marketing industry. The first episode will feature Deepak Shukla and will be mainly an introduction to affiliate marketing and how anyone can…

Equipping Your Team with The Knowledge For A Seamless Agency Handover

Having a good relationship with your agency is essential to drive success. The prospect of onboarding or switching agencies can be daunting for many; however, equipping your team with a few key steps and the necessary understanding of the process can make it a lot easier while allowing you to get the results you need to start the year more robust than ever. Working with an agency should be a two-way street, and your team needs to understand what to expect of them within the relationship. Building a strong rapport with…

Axel Springer Appoints Adam Ross as New Chief Executive Officer of Awin

Axel Springer appoints Adam Ross as Awin’s Chief Executive Officer (CEO), succeeding Mark Walters, who becomes a member of the Supervisory Board. As Awin’s CEO, Adam Ross is now driving the delivery of the company’s ambitious growth vision. Departing the Awin Executive Board, Mark leaves an impressive legacy. Together with Adam Ross, CTO Peter Loveday and more recently CFO Virpy Richter, collectively their leadership has shaped Awin’s growth from Europe’s largest affiliate network to one with over 1,000 employees…

Performance-Based Marketing: How to Double Results From Your Ad Campaign and Is It Possible to Apply to CTV?

Digital marketers are constantly challenged by new trends. Whether it’s programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner.  What sometimes falls by the wayside in this race of innovations and buzzwords, is performance metrics. Performance-based marketing offers a helping hand by being broad enough to be embedded in any hyped marketing approach and flexible enough to meet the most specific goals. And as performance never goes out of fashion,…

Holiday Shopping Has Moved Online. Here’s How Small Businesses Can Compete

The battle for holiday shoppers will be won or lost online this year. While brick-and-mortar operations struggle in the face of a resurgent pandemic, e-commerce continues to skyrocket. Online sales for the second quarter of 2020 topped $200 billion, a 37% increase over the previous quarter. It is not just the e-commerce giants that are reaping the benefits from this changed landscape, however. Third-party sellers on Amazon, most of which are small and medium-sized businesses, saw $3.5 billion in sales on Prime Day – a 60%…

Matterkind Expands Affiliate Business, Delivers Better Marketing Intelligence for Clients

Matterkind, the activation intelligence company that connects people to what matters, announced that its expanded affiliate business will help organizations deliver better marketing intelligence and measurable business results. This upgraded, more advanced service, which falls under the Outcome-Based Marketing practice, aligns with Matterkind’s addressable strategy by embracing a unique people first, data-driven approach. This same approach is now possible through affiliate programs that enable brands to become smarter and…

LinkConnector Advances Affiliate Recruitment With Publisher Discovery’s AI Technology

LinkConnector’s Publisher Discovery Powered Integration Transforms the Essential Recruiting Process by Connecting Merchants With the Most Relevant Affiliate Matches. LinkConnector announced its partnership with Publisher Discovery giving LC merchants the advantage of affiliate recruitment efficiency and accuracy powered seamlessly by Publisher Discovery’s powerful artificial intelligence (AI) technologies. The Publisher Discovery integration directly into LinkConnector’s interface gives LC merchants access to their unique…

Loop Insights Selected to Join Impact Radius Marketplace

Loop Insights Inc., a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement, and automated venue tracing to the brick and mortar space, is pleased to announce the Company has been selected to join the Impact Radius Marketplace (“Impact”), providing Loop with the opportunity to connect with and leverage marketing opportunities with Impact global brand partners such as Fanatics, Uber, Nike, Adidas, Airbnb, Levi’s and many more. Impact Radius Is the…

Skimlinks Launches New Solutions to Give Publishers Total Control Over Optimizing Commerce Revenue Ahead of Holiday Season

Skimlinks, a Connexity company, has unveiled its latest product - Dynamic Link Optimization - which offers publishers full control over which affiliate links they optimize as the crucial holiday season approaches. The product resolves the longstanding affiliate industry-wide problems of Out of Stock, 404 Pages and Inactive Merchants. "At any given time an average of 10% of a publishers links are broken and that adds up to a lot of lost revenue," says Skimlinks CEO Sebastien Blanc, "Publishers can increase their revenue by…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), Blue Prism (Customer Service), Okta (Identity Management), Advertise Purple (Affiliate Marketing), and Sailthru (Marketing Automation). Salesforce Ventures Launches Second $100 Million Impact Fund Salesforce, the global leader in CRM, announced its second Impact Fund from Salesforce Ventures, the company’s global strategic investment arm. The new $100 million fund…

Advertise Purple Launches Self-Serve Affiliate Marketing Tool, Purply

Advertise Purple, the nation's leader in data-driven affiliate management solutions, announced the release of its automated affiliate program management tool, Purply. Powered by Advertise Purple's proprietary technology and real-time, data-driven insights, the new affiliate discovery, recruitment and tracking offering is designed for small-to-medium-sized businesses and those new to affiliate marketing. "Affiliate marketing is one of the most effective performance-focused strategies an online business can engage in," said…

VoxDirect Enhances Affiliate Program with New Advertise Purple Partnership

VoxDirect from Voxox, an innovator in 5G-ready cloud-based unified communications for small businesses, announced their partnership with Advertise Purple to enhance their affiliate marketing program. VoxDirect's new affiliate program with Advertise Purple will provide affiliate marketers with a highly profitable and unique opportunity in the rapidly-growing text marketing industry. Marketing Technology News: Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers Value Most "We are…

Fintel Connect Named Top 10 in Best Affiliate Marketing Software by 360Quadrants

Fintel Connect, the leading affiliate marketing platform for the financial industry, is proud to have been named a top ten affiliate marketing software vendor by 360Quadrants. Fintel was also recognized as an Innovator by 360Quadrants, due to its substantial product innovations and unique industry focus. Marketing Technology News: Rakuten Mobile Adds Nuance Intelligent Engagement AI Services to Rakuten Communications Platform 360Quadrants' rigorous scoring process combines analysis of 110 parameters drawn from…

Skimlinks Unveils Winners of the 3rd Commerce Awards for Publishers, as Commissions Increase 140% Year-on-Year

Skimlinks, a Connexity Company, is thrilled to unveil the winners of the third annual Commerce Awards for Publishers (CAPS). The awards continue in 2020 as the only program dedicated to recognising Publishers for excellence in commerce content. Held virtually for the first time, the awards expanded to 17 categories in 2020, with an esteemed panel of affiliate marketing experts deciding the winners. The panel included representatives from AWIN, Rakuten Advertising, CJ Affiliate, Impact and Digiday. Marketing Technology…