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Affiliate Marketing

How to Bring Affiliate Management In-house and Deliver Long-Lasting Returns 

The practice of in-housing as a whole first started to gain momentum over the past few years and it has really hit its stride in the beginning of 2020. According to a survey by MediaLink and WARC, 34 percent of marketers worldwide are planning to increase in-housing across all marketing disciplines in 2020. For some, it is about control and ownership, for others, it could be the need to manage fewer vendor relationships and for some, the cost benefits weigh on the favor of in-housing. Regardless of the reason doing so still…

Blue Beat Digital Offers Affiliate Marketing Opportunities

Enabling People to Earn a Living While Helping Save Lives Blue Beat Sales, a division of Blue Beat Digital, announces the creation of an affiliate marketing program for their Personal Protective Equipment (PPE) Blue Beat, an innovative company born in South Africa as a lead developer of branded mobile phones and accessories that are bundled with SIM cards to offer premier service at partner pricing. Mobile phones and accessories at highly discounted rates, with no compromise in quality or access, was the market play…

Pepperjam’s Latest Open API Integration Powers Limitless Discovery and Recruitment of Influencers

Pepperjam, a leader in affiliate marketing technology and services, announced the first of several highly anticipated fully integrated API partnerships with leading all-in-one influencer discovery marketing platforms. The white-label integrations empower marketers leveraging Pepperjam's Ascend™ Platform to swiftly discover and recruit influencers into custom-curated affiliate marketing programs at scale. The automated solution is fully integrated into Pepperjam's Ascend Affiliate Cloud, and immediately gives marketers direct…

How to Survive the COVID-19 Crisis in the Online Ad Industry

New rules and limitations that were imposed in order to fight the proliferation of COVID-19 have disrupted the sustainability of numerous offline businesses. However, the coronavirus crisis's impact on the retail and e-commerce industries is rather mixed.  Some retailers – such as Amazon – have benefited from the outbreak's short-term effects, reporting increased sales figures as consumer trends are shifting from offline to online purchases. However, despite the growth of e-commerce purchases in some areas, the…

MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

Refersion Joins the Shopify Plus Certified App Program

Shopify Plus’ App Certification Program Enables New Merchant-Partner Relationships and Strengthens Existing Relationships Globally Refersion, the leading affiliate and influencer marketing technology company, announced it had been selected to be the first affiliate tracking platform to join the Shopify Plus Certified App Program. The certification affirms Refersion’s quality and ability to exceed Shopify Plus’ advanced app requirements in the areas of performance, security, privacy, and support. Marketing Technology…

IpLContent Technologies Make Online Brand Building Easier and Cheaper

Build Your Story in Your Customers’ Mobile Devices Conventional advertising companies, such as WPP PLC, are struggling mightily in the wake of companies like Google and Facebook. One way to fight back is with short-form media using platforms provided by companies like Instagram, Snapchat, and the soon-to-be-launched Quibi. But the challenge to generate content that speaks to customers effectively, personally, and inexpensively still remains. Marketing Technology News: New Retail Systems Research Survey Report Details…

How Affiliate Marketing Is Shaping E-Commerce

Who does not like a recommendation when it comes to a purchase decision? And if that comes from a trusted source, it does help to sweeten the buy. At the core, Affiliate Marketing is the e-commerce version of product promotion through an online influencer/marketer and has helped many a brand to connect with audiences, who they would otherwise not reach. In the context of the brand’s digital strategy, the impact of affiliate marketing has led to a flourishing e-commerce sector especially in the Asia Pacific region – which…

Optimize Your Social Media profiles to Earn Enormous Gains

If you are a business person and thinking of increasing your customer count, then social media networking is the one-stop for all your issues. We spend most of our time on social media applications, and business people can use this route to promote their products. There are so many Instagram accounts focusing on Direct Sales without the presence of any mediator. The absence of a mediator increases your Sales margin and thus surges your overall revenue. At present, products from varying categories are listed for sale on…

MarTech Interview with Matt Gilbert, CEO at Pepperjam

"The demise of the third-party cookie will lead to brands increasingly focusing on methods to acquire and leverage first-party data." Journey into Tech  Hi Matt, as the greater industry has continued to evolve, and you think about your particular journey with Technology, any new reflections on the role you have played? What inspires you most in your role at Pepperjam? 20+ years into my love affair with Digital Marketing, and yes it is still a love affair, whatever small role I may have played in its evolution is…

Dovetale Launches Integration With Shopify to Help Brands Track Influencer Marketing Conversions and Speed Up Process Working With Creators

Dovetale Is Launching a New App on Shopify App Store to Help Brands and Agencies Work With Influencers Without Investing Thousands in Software Dovetale, Inc. announced that it has launched an integration and application for Shopify merchants hosting on the platform. These new features will help marketers explore influencer marketing more systematically as they continue to diversify their advertising spend. Track affiliate coupon codes, refunds, total orders and monitor sales for each influencer…

Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

Purple Aims to Grow Its Business by Leveraging Rakuten Marketing's Unique Blend of Technology and Human Expertise Rakuten Marketing announced that Purple, a growing direct-to-consumer comfort product company, has selected Rakuten Marketing to drive its affiliate marketing strategy across the customer journey. Rakuten Marketing's unique offering will allow the team at Purple to focus on the company's rapid growth opportunity, while experts at Rakuten Marketing help develop Purple's affiliate marketing program to best meet…

With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing

Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with outdated practices and narrow expectations on how things can and “should” be done. The standard digital playbook, as dynamic as it may be in some ways, unfortunately, prescribes a singular reliance on the walled gardens of Google and Facebook. To the retail marketer’s detriment, this isolated approach relies on dated, limited tactics accompanied by a high cost of entry. Some…

TechBytes with Hanan Maayan, Co-Founder and CEO at Trackonomics

Tell us about your role and the team/technology you handle at Trackonomics. Trackonomics is an Aggregation and Automation platform for the Affiliate Marketing industry. It’s a web-based platform that consolidates data from multiple sources, providing customizable reports and tools—like content discovery and link management—to help businesses extract the maximum value from Affiliate Marketing. The growth of Trackonomics is driven by a fantastic, innovative, and hard-working team. We are 28 people now across four…

TechBytes with Pete Mycock, GM APAC at Partnerize

You’ve been active in the technology arena all over the world. Could you tell us about your background? Yes, sometimes it’s hard for me to answer “where are you from” because I have lived and worked in the UK, USA, Southeast Asia and Australia, and I spend a great deal of time in Japan. I grew up in the UK, but have been working internationally for most of my life. My tech experience started with QAS, which was then acquired by Experian in the US. Then I returned to London to work for buy.at, then AOL, when they…

New CardLinx Data Study Shows Strong Growth and Innovation in Card-linking

Data Forums Launched in the United States, Canada and United Kingdom for 2019 The CardLinx Association released new data from the 2019 Card-Linking and O2O Industry Annual Survey and announced new commerce data forums in the USA, Canada and The United Kingdom. The 2019 CardLinx study reveals the rapid growth of card-linking and online-to-offline commerce with 44% of participants reporting over 100% annual growth in card-linked transactions. “Card-linked marketing has the ability to reach most consumers in the US and we…

Skimlinks and Impact Strengthen Partnerships by Enhancing Advertisers’ Ability to Measure Performance and Better Reward Publishers

Skimlinks, the leading commerce content platform, announced they have further integrated with Impact, the global leader in partnership automation. Additional publisher-level granularity in reporting and commissioning will provide increased transparency for Impact's advertisers and the flexibility to create more bespoke rates for Skimlinks publishers. Transparency is a key element to creating strong partnerships and Impact advertisers now have a more granular view of performance data from Skimlinks. Available at the…

A Publisher’s PoV on Affiliate Future: From Fragmented to Focused

Consolidated. Efficient. Well-managed. These are the terms l apply to healthy affiliate marketing programs. Unfortunately, many publishers’ programs are exactly the opposite: fragmented, unproductive, and a chore to maintain. Embracing ways to better manage affiliate programs can jumpstart this revenue stream, provide dynamic reporting, shed valuable insight about how to innovate, and free up staff time that can be invested for improved returns. Tending to your affiliate program with some TLC is worth it. I firmly believe…

TechBytes with David Antley, General Manager at Pernix

Tell us about your role at Pernix and the technology that you’ve brought to the market. As the General Manager at Pernix, I have a unique vantage point that allows me to look across the industry to inform the ongoing development of our technology while also providing thought leadership. Unfortunately, the industry has dealt with the pain of unaligned tracking for so long that many companies have stopped looking for a solution. Part of my role is evangelizing Pernix as a solution to an issue that has long hampered growth…

What Is Affiliate Marketing and How Can You Get Involved?

There are a lot of different ways to make money nowadays. On top of working everyday jobs, people are investing in the stock market. People are gambling. People are using survey sites. All of these methods can make people a fair amount of cash on the side of their normal jobs, but there are better ways to do it. We aren’t saying our method is the only one out there, but there are certainly a lot of worse ways to go about it. We’re talking about Affiliate Marketing, and chances are you’ve never heard of this before.…