Browsing Tag

Affiliate Marketing

Axel Springer Appoints Adam Ross as New Chief Executive Officer of Awin

Axel Springer appoints Adam Ross as Awin’s Chief Executive Officer (CEO), succeeding Mark Walters, who becomes a member of the Supervisory Board. As Awin’s CEO, Adam Ross is now driving the delivery of the company’s ambitious growth vision. Departing the Awin Executive Board, Mark leaves an impressive legacy. Together with Adam Ross, CTO Peter Loveday and more recently CFO Virpy Richter, collectively their leadership has shaped Awin’s growth from Europe’s largest affiliate network to one with over 1,000 employees…

SEMRush Announces Craig Campbell as the Host of the Brand’s Podcast on Affiliate Marketing

“Affiliate Marketing Academy with Craig,” the new podcast will feature some of the biggest, most successful names in the affiliate marketing industry. The first episode features Deepak Shukla SEMRush announced their much-awaited Affiliate Marketing Academy with Craig podcast earlier in the week. The new podcast, hosted by none other than SEO guru Craig Campbell, will feature some of the leading names in the affiliate marketing industry. The first episode will feature Deepak Shukla and will be mainly an introduction to…

Performance-Based Marketing: How to Double Results From Your Ad Campaign and Is It Possible to Apply to CTV?

Digital marketers are constantly challenged by new trends. Whether it’s programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner.  What sometimes falls by the wayside in this race of innovations and buzzwords, is performance metrics. Performance-based marketing offers a helping hand by being broad enough to be embedded in any hyped marketing approach and flexible enough to meet the most specific goals. And as performance never goes out of fashion,…

Holiday Shopping Has Moved Online. Here’s How Small Businesses Can Compete

The battle for holiday shoppers will be won or lost online this year. While brick-and-mortar operations struggle in the face of a resurgent pandemic, e-commerce continues to skyrocket. Online sales for the second quarter of 2020 topped $200 billion, a 37% increase over the previous quarter. It is not just the e-commerce giants that are reaping the benefits from this changed landscape, however. Third-party sellers on Amazon, most of which are small and medium-sized businesses, saw $3.5 billion in sales on Prime Day – a 60%…

Matterkind Expands Affiliate Business, Delivers Better Marketing Intelligence for Clients

Matterkind, the activation intelligence company that connects people to what matters, announced that its expanded affiliate business will help organizations deliver better marketing intelligence and measurable business results. This upgraded, more advanced service, which falls under the Outcome-Based Marketing practice, aligns with Matterkind’s addressable strategy by embracing a unique people first, data-driven approach. This same approach is now possible through affiliate programs that enable brands to become smarter and…

LinkConnector Advances Affiliate Recruitment With Publisher Discovery’s AI Technology

LinkConnector’s Publisher Discovery Powered Integration Transforms the Essential Recruiting Process by Connecting Merchants With the Most Relevant Affiliate Matches. LinkConnector announced its partnership with Publisher Discovery giving LC merchants the advantage of affiliate recruitment efficiency and accuracy powered seamlessly by Publisher Discovery’s powerful artificial intelligence (AI) technologies. The Publisher Discovery integration directly into LinkConnector’s interface gives LC merchants access to their unique…

Loop Insights Selected to Join Impact Radius Marketplace

Loop Insights Inc., a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement, and automated venue tracing to the brick and mortar space, is pleased to announce the Company has been selected to join the Impact Radius Marketplace (“Impact”), providing Loop with the opportunity to connect with and leverage marketing opportunities with Impact global brand partners such as Fanatics, Uber, Nike, Adidas, Airbnb, Levi’s and many more. Impact Radius Is the…

Skimlinks Launches New Solutions to Give Publishers Total Control Over Optimizing Commerce Revenue Ahead of Holiday Season

Skimlinks, a Connexity company, has unveiled its latest product - Dynamic Link Optimization - which offers publishers full control over which affiliate links they optimize as the crucial holiday season approaches. The product resolves the longstanding affiliate industry-wide problems of Out of Stock, 404 Pages and Inactive Merchants. "At any given time an average of 10% of a publishers links are broken and that adds up to a lot of lost revenue," says Skimlinks CEO Sebastien Blanc, "Publishers can increase their revenue by…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), Blue Prism (Customer Service), Okta (Identity Management), Advertise Purple (Affiliate Marketing), and Sailthru (Marketing Automation). Salesforce Ventures Launches Second $100 Million Impact Fund Salesforce, the global leader in CRM, announced its second Impact Fund from Salesforce Ventures, the company’s global strategic investment arm. The new $100 million fund…

Advertise Purple Launches Self-Serve Affiliate Marketing Tool, Purply

Advertise Purple, the nation's leader in data-driven affiliate management solutions, announced the release of its automated affiliate program management tool, Purply. Powered by Advertise Purple's proprietary technology and real-time, data-driven insights, the new affiliate discovery, recruitment and tracking offering is designed for small-to-medium-sized businesses and those new to affiliate marketing. "Affiliate marketing is one of the most effective performance-focused strategies an online business can engage in," said…

VoxDirect Enhances Affiliate Program with New Advertise Purple Partnership

VoxDirect from Voxox, an innovator in 5G-ready cloud-based unified communications for small businesses, announced their partnership with Advertise Purple to enhance their affiliate marketing program. VoxDirect's new affiliate program with Advertise Purple will provide affiliate marketers with a highly profitable and unique opportunity in the rapidly-growing text marketing industry. Marketing Technology News: Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers Value Most "We are…

Fintel Connect Named Top 10 in Best Affiliate Marketing Software by 360Quadrants

Fintel Connect, the leading affiliate marketing platform for the financial industry, is proud to have been named a top ten affiliate marketing software vendor by 360Quadrants. Fintel was also recognized as an Innovator by 360Quadrants, due to its substantial product innovations and unique industry focus. Marketing Technology News: Rakuten Mobile Adds Nuance Intelligent Engagement AI Services to Rakuten Communications Platform 360Quadrants' rigorous scoring process combines analysis of 110 parameters drawn from…

Skimlinks Unveils Winners of the 3rd Commerce Awards for Publishers, as Commissions Increase 140% Year-on-Year

Skimlinks, a Connexity Company, is thrilled to unveil the winners of the third annual Commerce Awards for Publishers (CAPS). The awards continue in 2020 as the only program dedicated to recognising Publishers for excellence in commerce content. Held virtually for the first time, the awards expanded to 17 categories in 2020, with an esteemed panel of affiliate marketing experts deciding the winners. The panel included representatives from AWIN, Rakuten Advertising, CJ Affiliate, Impact and Digiday. Marketing Technology…

Upfluence Announces Integration with Shopify and Takes the Lead as the Most Powerful Influencer Marketing Tool in eCommerce

Upfluence Software, the all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced today it integrates with Shopify. Offering access to more than 3 million influencers in its proprietary database featuring a fully-integrated influencer campaign management platform, Upfluence now becomes the only influencer marketing solution with a dedicated tool for brands and agencies to manage influencer outreach and activation within an eCommerce brand’s own customer…

Sam’s Club Partners With Button and Rakuten Advertising

Button's Reach solution has evolved affiliate marketing into a major channel for installs and app sales Button, the leading mobile technology company, and Rakuten Advertising, the top global affiliate marketing network, announced the integration of Button software to drive app installs, and boost sales as well as repeat purchases for brands. Through Reach™, Button's latest product that offers its deep linking and app-tracking technology as a service to affiliate network traffic, brands are able to convert moments of high…

Partnerize Acquires Pepperjam to Rapidly Accelerate Adoption of Partnership Management Globally

Combination of companies immediately creates the global leader in software and service for the partnership marketing category Partnerize, the leading SaaS provider of partnership management solutions for global brands, announced the acquisition of Pepperjam, a leading affiliate marketing technology and services provider. The combination of the companies’ technology platforms and service expertise will empower brand leaders to maximize business growth from partnerships, diversify their revenue streams, and offset…

Rakuten Advertising Hires Veteran Affiliate Marketing Executives

Mike Chin, Ceres Cueva Join from Macy's  Rakuten Advertising has hired Macy's alumni Mike Chin and Ceres Cueva as SVP of Client Services North America and VP of Publisher Partnerships North America, respectively, to advance the company's strategic services and increase partner and client collaboration. Together, Chin and Cueva bring more than three decades of retail and affiliate marketing expertise. While at Macy's, Chin most recently led digital media for the global retailer and Cueva drove the brand's affiliate…

Top 10 Affiliate Marketing Programs Software Vendors – By 360Quadrants

Affiliate Marketing Program Software facilitates the process by which an associate receives a commission for marketing another person's or company's products. The program software is used to enhance sales and create significant online revenue. It is beneficial to both brands, as well as affiliate marketers.This program software also helps in managing payments amongst merchants and affiliates, enabling both the parties to focus on the particulars of their arrangement. 360Quadrants, the most granular comparison platform,…

How to Bring Affiliate Management In-house and Deliver Long-Lasting Returns 

The practice of in-housing as a whole first started to gain momentum over the past few years and it has really hit its stride in the beginning of 2020. According to a survey by MediaLink and WARC, 34 percent of marketers worldwide are planning to increase in-housing across all marketing disciplines in 2020. For some, it is about control and ownership, for others, it could be the need to manage fewer vendor relationships and for some, the cost benefits weigh on the favor of in-housing. Regardless of the reason doing so still…

Blue Beat Digital Offers Affiliate Marketing Opportunities

Enabling People to Earn a Living While Helping Save Lives Blue Beat Sales, a division of Blue Beat Digital, announces the creation of an affiliate marketing program for their Personal Protective Equipment (PPE) Blue Beat, an innovative company born in South Africa as a lead developer of branded mobile phones and accessories that are bundled with SIM cards to offer premier service at partner pricing. Mobile phones and accessories at highly discounted rates, with no compromise in quality or access, was the market play…