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Affiliate Marketing

Monster Hires Rakuten Marketing to Enhance Affiliate Marketing Program

Rakuten Marketing announced a new affiliate marketing relationship with Monster, a leader in connecting the right people to the right jobs, to help enhance Monster’s e-commerce reach and visibility. With a combined interest in providing a positive user experience, Monster’s work with Rakuten Marketing will help recruiters connect with the right candidates. Working together, Monster and Rakuten will develop a comprehensive online strategy to diversify publisher partners, allowing recruiters and human resources…

GoodFirms Declared Leaders from Varied Digital Marketing Channels for Q2 – 2019

GoodFirms unveiled the list of leaders providing a varied range of digital marketing services to help the businesses reach their advertising goals These days, technology is growing rapidly by bringing new changes in numerous fields including digital marketing. The old methods of putting up the banners, spreading out the flyovers to market have replaced with n number of online marketing techniques. GoodFirms.co has published the reliable and various types of digital marketing service providers such as Voice Search…

CAKE Announces Acquisition by Constellation Software Inc.

Investment Makes CAKE the Largest Performance Marketing Software Vendor; Maximizes Innovation While Increasing Reliability and Scalability to Create New Revenue Opportunities for CAKE Customers Worldwide CAKE, the leading global performance marketing software provider, announced that the company has been acquired by Constellation Software Inc., a $20-billion international provider of market-leading software and services. The acquisition investment furthers CAKE’s innovation in performance marketing software and solutions…

Jumpshot Releases State of eCommerce Data Report that Reveals New Retail Strategies for Sponsored Search, Affiliate Marketing and…

Key Findings Show That Google Has Lost Ground to Amazon for Product Search, Growing 54 Percent in Sponsored Product Views Since Last Year, and That the Top 10 YOUTUBE Influencer Channels Drove 21 Percent of Amazon's Influencer Conversions Jumpshot, the only company that unlocks walled garden data, released the Retail's Emerging Toolbox: Sponsored Search, Affiliate Marketing and Influencers Report, which finds that affiliate marketing sites, influencer marketing and on-site product search have all grown rapidly during the…

Key in 2019 Business Development? Partnerships

As we dive into 2019, there’s no question that the MarTech industry will continue to grow. The Moore Stephens 2018 MarTech Report values the global Marketing Technology market at an estimated $100 billion. And the same report predicts that enterprises will continue to increase budget allocation to MarTech. So it’s safe to say that the ROI is seen, appreciated and valued. But the real question is: Which portion of the industry will see — and drive — the most growth? Without a doubt, it’s partnerships. Defining Partnerships…

AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising

Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile attribution company, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 billion app opens. While Facebook and Google continue to dominate the rankings…

Ignite OPM Expands Reach with Mobile Acquisition

The full-service content and affiliate management agency, Ignite OPM has expanded its service offerings to include full-service mobile app distribution. The Ignite team has been able to identify greater spend efficiency, optimization, mobile diversity and incrementality, with new and existing mobile partnerships. As an experienced agency, Ignite understands how to build a mobile strategy in order to reduce overlapping mobile traffic, lower CPI costs, and increase post-install mobile engagement. Additionally, Ignite has an…

MarTech Interview with Jim Nichols, CMO, Partnerize

"We’ve focused a lot of attention on improving intuitiveness and workflows, and I am convinced that all the winners in this very crowded space will do the same." Tell us about your role and journey at Partnerize. I am CMO at Partnerize. We are a SaaS company that makes it easy for leading brands to form and manage all types of business partnerships. In my role, I am responsible for marketing across all regions — Americas, EMEA, and APAC. What made this job so appealing to me when I was interviewing was the spirit of…

A New Kind Of Affiliate Marketing Management Agency: Vibrant Performance To Focus On The Fin-Tech Space

This New Agency Will Execute Content Marketing Strategy for Startups and Brands Utilizing a Data-Driven Strategy Aragon Advertising announced the launch of its new affiliate marketing management agency Vibrant Performance. Led by CEO Todd Stearn, Vibrant Performance—with a focus primarily in the fin-tech space—will provide mobile app affiliate management and affiliate program management to its brand partners using innovative solutions and a data-driven strategy with the aim of increasing a brand's scale while maintaining…

Acceleration Partners Establishes Asia – Pacific Headquarters in Singapore

Acceleration Partners, the largest global affiliate marketing agency, has established a regional headquarters in Singapore and hired Janice Tan-David as Managing Director for their Asia-Pacific region. “We are thrilled to be officially launching Acceleration Partners in APAC and to have found an incredible leader in Janice,” said Robert Glazer, founder and CEO of Acceleration Partners. “Our ‘Global Strategy, Local Context’ approach to affiliate marketing and program management has allowed our global teams to address the…

Conversion Labs Announces Sean Fitzpatrick as Chief Acquisition Officer

Conversion Labs, Inc., an e-commerce company that builds and scales innovative brands, announced the appointment of seasoned direct response marketing expert Sean Fitzpatrick to serve as the company's new Chief Acquisition Officer. Mr. Fitzpatrick will oversee Conversion Labs' online customer acquisition efforts for all of the Company’s current and future brands.  In addition, Mr. Fitzpatrick will serve as the President of PDFSimpli, Conversion Labs’ majority owned online solution for editing, converting, annotating, signing…

CAKE by Accelerize Joins Digital Marketers from More than 70 Countries Worldwide at Affiliate Summit East 2018

Enterprise SaaS Technology Provider Showcases Marketing Intelligence Solution that Optimizes Performance Marketing Success Accelerize  and its digital marketing software division CAKE announced the company will be taking part in the upcoming Affiliate Summit East 2018 (ASE) conference. Held July 29-31 at the New York Marriott Marquis in New York City, the annual event focuses on trends and innovations impacting the performance marketing industry. ASE attendees interested in learning more about the company’s entire range of…

Top US Affiliate Marketers to Gather at Annual Rakuten Marketing DealMaker

Maritz Chief Behavioral Officer, Charlotte Blank, Keynoting Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced DealMaker 2018, its annual affiliate marketing event shaping the future of digital marketing and advertising. Taking place on 27-28 June in Brooklyn, NY, this year's conference will host 1000+ performance marketing leaders participating in a two-day event dedicated to business education and strategy, advertiser and publisher…

How The Next Generation of Affiliate Marketing is Driving the Digital Future

Affiliate marketing admittedly has a clouded past. Until recently, it has not been well understood by many marketers and some have sought to distance themselves from the low-value tactics associated with the affiliate industry in the past. The reality is that a properly managed affiliate program can drive 10-20% of online revenue and have one of the highest ROI’s of any online channel. Today, CMOs increasingly realize that affiliate marketing is an integral part of their arsenal and increasingly investing in…

Interview with Malcolm Cowley, CEO, Performance Horizon

"More and more businesses are recognizing that partnerships enable them to leverage pre-existing customer relationships to grow their own sales and profits." Tell us about your role at Performance Horizon and how you got here. What inspired you to join the company? I’m the founding CEO at Performance Horizon, and we came up with the idea based on the experience my co-founders and I had building a successful business during the 2000s. Back then we built an affiliate network called Buy.at that we eventually sold to AOL.…

The State of Affiliate Marketing By Oliver Roup, CEO of VigLink

Affiliate marketing should be part of every online business’s suite of digital products, and for good reason. In fact, the affiliate marketing industry is estimated to grow to 6.8 billion dollars by 2020. VigLink conducted a survey of 500 publishers and 100 merchants that currently use an affiliate marketing program. The survey also explored the current industry sentiment, and expectations for the future. The results showcase the high performance of affiliate service, and how publishers and merchants plan to increase their…