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affiliate networks

Admitad Launches the Marketplace

Admitad announced the launch of Admitad Affiliate Marketplace — an aggregator of affiliate programs from multiple networks. The platform provides advertisers of the connected CPA networks with access to the traffic of Admitad publishers worldwide, taking care of the publisher engagement and accounting. When developing the platform, the Admitad team drew on the experience of the AdGoal company acquired in 2019, or rather its subnetwork business model. More than 35,000 advertisers are currently connected to the Marketplace…

A Publisher’s PoV on Affiliate Future: From Fragmented to Focused

Consolidated. Efficient. Well-managed. These are the terms l apply to healthy affiliate marketing programs. Unfortunately, many publishers’ programs are exactly the opposite: fragmented, unproductive, and a chore to maintain. Embracing ways to better manage affiliate programs can jumpstart this revenue stream, provide dynamic reporting, shed valuable insight about how to innovate, and free up staff time that can be invested for improved returns. Tending to your affiliate program with some TLC is worth it. I firmly believe…