Browsing Tag

Agile Marketing

Agile Marketing Software and How They Help Marketing and Sales Teams

Collectively identifying the high-value projects for the organization and strategically working on them as a team rests at the core of Agile Marketing.  Agile marketing teams use SPRINTS (short, finite periods of intensive work) to accomplish their projects in a cooperative way. After each Sprint, they measure the impact of the project, understand the areas of improvement and rigorously work to make things better in the future.  Marketing Technology News: MarTech Interview with Paul Biggs, Director of Product Marketing…

Three Ways Marketers Can Discern the Signal from the Noise in Today’s Era of Customer Behavior Change

So often I hear from marketing leaders who say that they have more leads than ever before, and yet they continue to struggle with actually converting those leads into pipeline and revenue. This is all the more-so given customer behavior changes due to the pandemic. For example, at Qumulo we would have previously qualified the majority of our leads automatically because customer interactions typically came from trade shows or in-person events. Follow-up and lead nurture after those interactions were the natural progression…

Ongoing COVID-19 Research Captures Real-Time Consumer Confusion Amid State Reopenings and Pullbacks

As the summer rolls on and the typical back-to-school season is disrupted by skyrocketing COVID-19 case numbers, consumers are pulling back from even basic shopping trips to grocery stores and pharmacies, as they return to high levels of concern and anxiety around engaging with society and businesses. According to just-released data from consumer intelligence firm Resonate, the leading provider of AI-driven consumer data and analytics, consumers who indicated a month ago that they were ready to begin resuming certain…

Merkle Q2 2020 Customer Engagement Report Finds 88% of Marketers Practice Some Level of Agile Marketing

Merkle, a leading technology-enabled, data-driven performance marketing agency, released the Q2 2020 installment of its Customer Engagement Report. Acting as an extension of the previous report, which highlighted the barriers to great personalization, the Q2 report discusses how marketers are leveraging agile marketing to better align organizations and create successful, data-driven campaigns. The report features original research, showcasing strong agile adoption numbers across organizations, with 89% of respondents…

Aprimo Announces Enhancements to Its Agile Marketing Solution

New Agile features are critical to accelerating marketing and delivering exceptional customer brand experiences Aprimo, an industry-leading provider of digital asset management and work management software, announced new and updated features to its Agile Marketing solution. These new Agile features will further enable marketers to: Regularly deliver content on time Identify and resolve bottlenecks faster Change gears faster in response to the market or competition Produce higher quality work aligned to…

New Report from Aprimo and AgileSherpas Reveals Key Findings Related to the State of Agile Marketing in 2020

As Agile marketing adoption accelerates, companies are experiencing improved productivity and innovation Aprimo, an industry-leading provider of digital asset management and work management software, announced the results of the third annual State of Agile Marketing survey, in conjunction with AgileSherpas. Sponsored by Aprimo, the State of Agile Marketing in 2020 survey aims to measure marketers’ implementation of, and success with, Agile marketing. Marketing Technology News: Insight Recognized in Gartner 2020 Magic…