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AI influencer technology

IRI and Influential Team Up for First-to-Market Launch of Social Campaign Conversion Feed

IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence firm and IBM Watson Developer Partner, announced an upfront to launch a first-to-market product for influencer marketing, utilizing IRI Campaign Conversion Feed (CCF) on social platforms. Influential will be able to run in-flight optimizations on social branded content campaigns, linking weekly purchase data and offline conversions to ad exposures.…

Influential Selects 5WPR as AOR to Elevate Brand Awareness and Put a Spotlight on Sophisticated Technology in Crowded Digital Marketing…

5W Public Relations, one of the 10 largest independently owned PR firms in the US, has been named PR Agency of Record for Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner. Influential is the only digital marketing platform backed by IBM Watson, helping clients to connect and leverage relationships with the best social media influencers for its brand. In just 6 months, 5W has positioned Influential as a major player in the crowded digital marketing space by…

Influential Closes $12 Million Series B Funding Round With Participation From WME

The Funding Comes On The Heels Of Influential’s New Partnership With WME Influential, the leading AI influencer technology, Social Intelligence™ firm and IBM Watson Developer Partner, announced that it has secured a $12 million Series B financing round, bringing total capital raised to $26.5 million, since the company’s inception in 2013.  The round was led by existing investors, with participation from new investor, WME. Influential will use the funding to take the company’s AI SaaS platform to market. The round…