The Funding Comes On The Heels Of Influential’s New Partnership With WME
Influential, the leading AI influencer technology, Social Intelligence™ firm and IBM Watson Developer Partner, announced that it has secured a $12 million Series B financing round, bringing total capital raised to $26.5 million, since the company’s inception in 2013. The round was led by existing investors, with participation from new investor, WME.
Influential will use the funding to take the company’s AI SaaS platform to market. The round solidifies Influential’s position as a category leader in the social intelligence and influencer marketing industries, as well as an innovative platform that brands, agencies, and influencers can leverage to produce the most successful campaigns on social.
“This is a watershed moment for Influential. We are thrilled to start our new relationship with WME, and we are proud of the continued support from our amazing existing investors. This Series B investment is exciting because it allows us to continue developing technologies that are trusted by the biggest brands in the world, to help make better decisions to identify, engage, and convert their audiences into consumers,” said Ryan Detert, Founder and CEO of Influential.
The funding comes on the heels of Influential’s new partnership with WME. In addition to adding the company to Influential’s roster of investors, WME has entered a strategic marketing partnership with Influential, expanding Influential’s presence in the entertainment vertical, while providing new digital services to WME clients.
It’s been a whirlwind of a year for Influential, as the company has made several strategic partnerships to bolster its platform and product offering. In May of this year, Influential announced a partnership with Moat, a SaaS analytics measurement provider for marketers and publishers, which is part of the Oracle Data Cloud, to deliver viewability and attention metrics on Influential’s platform.
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The collaboration incorporates Moat’s viewability and attention metrics with Influential’s social media influencer marketplace to provide marketers and advertisers deeper insights to better assess their influencer campaign performance. Another major milestone was the launch of the OMD I-Score™, in partnership with OMD, a globally integrated advertising agency. The I-Score is an A.I. and machine learning-powered, variable scoring system that aims to become the new standard of matching brands and talent in the social media influencer age, using a number of factors to determine authenticity.
Existing investors Capital Zed, ECA Ventures, Paradigm Talent Agency, ROAR and Tech Coast Angels are pleased to welcome WME on board as a strategic shareholder. Influential is actively discussing participation from additional strategic investors.