Social Intelligence

Until recently, social data platforms have fallen under two main categories: social listening or social analytics. With the emergence of audience intelligence platforms, the industry has been disrupted by the likes of Audiense which looks to dissect audience conversations, affinities, unique characteristics and media consumption, giving users a more in-depth and accurate view of the data. G2 recently added audience intelligence platforms as a category, recognising it as an important technology piece in the larger social…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Shutterstock, Movable Ink, Acuant, UpContent, IZEA, and Pareteum Corporation. Zendesk Benchmark Snapshot Shows Widespread Global Service Impacts Zendesk, Inc., the service-first CRM company, released its Zendesk Benchmark Snapshot highlighting the global impact of the current COVID-19 (Coronavirus) pandemic, which is being felt across markets by businesses and industries of…

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators,  announced the official launch and general availability of BrandGraph, a new social intelligence software platform for social media marketers. BrandGraph is designed to provide brands with in-depth analysis and performance benchmarking of social media content. It allows marketers to understand who is talking about their brand, what they are saying, and how brands measure up against their…

IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence firm and IBM Watson Developer Partner, announced an upfront to launch a first-to-market product for influencer marketing, utilizing IRI Campaign Conversion Feed (CCF) on social platforms. Influential will be able to run in-flight optimizations on social branded content campaigns, linking weekly purchase data and offline conversions to ad exposures.…

AI, Social Intelligence Firm Adds former World Surf League Head of Business Development to Fuel Business Expansion and Partnership Initiatives Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner, announces the appointment of Andrew Pelosi as the company's new Chief Business Officer.  Pelosi brings over 10 years of business development and acquisitions experience. Pelosi will lead all business development efforts and drive channel partnerships, including the…

The Funding Comes On The Heels Of Influential’s New Partnership With WME Influential, the leading AI influencer technology, Social Intelligence™ firm and IBM Watson Developer Partner, announced that it has secured a $12 million Series B financing round, bringing total capital raised to $26.5 million, since the company’s inception in 2013.  The round was led by existing investors, with participation from new investor, WME. Influential will use the funding to take the company’s AI SaaS platform to market. The round…

Social Learning Intelligence Platform a Sponsor at Ribbon Communications Annual Customer & Partner Summit - Perspectives18 Braidio, an online and mobile-enabled social learning intelligence platform, announced that it is a Silver Level Sponsor at Ribbon’s Perspectives18 Annual Customer and Partner Summit, held 3 - 7 June 2018, at the JW Marriott Los Angeles L.A. LIVE. Perspectives18 brings together the foremost thought leaders, visionaries and decision makers in the software, service provider, channel partner and…