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Influential

A Crash Course in Gen Z’s Obsession with Creator-Driven, Influencer-Heavy Streaming Content

Ads and retargeting are accepted, measurable Marketing channels, but if you’re trying to garner attention from the next wave of consumers, you need to engage the community of streamers, creators, and/or influencers. The advent of digital media platforms like YouTube, Twitch, Twitter, TikTok, and Facebook/Instagram has created a new form of engagement that relies on a more intimate two-way relationship between creator and audience. Marketers and brands can effectively utilize this if they get over their preconceptions and…

Influential Hires WME Agent Cody Irizarry as Executive Vice President of Strategic Partnerships

Influential, the AI-powered social data and conversion platform that connects brands and influencers via transparent data and machine learning, has just announced the hiring of WME agent, Cody Irizarry. Working out of Influential's Los Angeles headquarters, he will primarily focus his efforts on furthering the partnership between Influential and Endeavor, which began in May of 2018, with an investment into Influential's Series B round of funding. Marketing Technology News: Rakuten Marketing Data Reveals Cyber Weekend…

Influential Appoints Entertainment Media Executive Andrew Pelosi as Chief Business Officer to Drive Strategic Partnerships

AI, Social Intelligence Firm Adds former World Surf League Head of Business Development to Fuel Business Expansion and Partnership Initiatives Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner, announces the appointment of Andrew Pelosi as the company's new Chief Business Officer.  Pelosi brings over 10 years of business development and acquisitions experience. Pelosi will lead all business development efforts and drive channel partnerships, including the…

Interview with Janice Caston, VP Global Marketing, Toluna

"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea that DIY surveys and direct-access approaches only serve as 'quick gut check' research."Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I'd experienced the best of what the consumer insights…

Influential Selects 5WPR as AOR to Elevate Brand Awareness and Put a Spotlight on Sophisticated Technology in Crowded Digital Marketing…

5W Public Relations, one of the 10 largest independently owned PR firms in the US, has been named PR Agency of Record for Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner. Influential is the only digital marketing platform backed by IBM Watson, helping clients to connect and leverage relationships with the best social media influencers for its brand. In just 6 months, 5W has positioned Influential as a major player in the crowded digital marketing space by…

Vector Media Enters Into Strategic Partnership With Influential To Help Advertisers “Tell Better Stories”

Vector Media Will Become Influential's Strategic Outdoor Media Provider Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, announced a partnership with Influential, the premier AI social influencer technology powered by IBM's Watson, to provide advertisers with a cutting-edge tool to help amplify Vector's OOH and Experiential assets. Through this partnership, Vector will become Influential's…

Influential Closes $12 Million Series B Funding Round With Participation From WME

The Funding Comes On The Heels Of Influential’s New Partnership With WME Influential, the leading AI influencer technology, Social Intelligence™ firm and IBM Watson Developer Partner, announced that it has secured a $12 million Series B financing round, bringing total capital raised to $26.5 million, since the company’s inception in 2013.  The round was led by existing investors, with participation from new investor, WME. Influential will use the funding to take the company’s AI SaaS platform to market. The round…

Influential and Oracle’s Moat Join Forces to Measure Social Media Influencer Campaigns

This Collaboration Incorporates Measurement Viewabilities and Metrics for Deeper Insights Influential is an AI influencer technology and Developer Partner of IBM Watson. Influential and IBM Watson have co-created technologies which allow agencies and brands to use psychographic data in identifying influencers along with three first-to-market AI products. Influential, the leading social intelligence firm will work with Oracle’s Moat- a SaaS analytics measurement provider which is a part of the Oracle Data Cloud. The Oracle…

Interview with Ryan Detert, CEO, Influential

"AI is here to stay and people should embrace it. We like to say that AI is actually augmented intelligence and we believe that the best results come when machine learning combines with human perception." On Marketing Technology MTS: Tell us about your role at Influential? What inspired you to be part of an influencer marketplace? I am the CEO and founder of Influential. I was inspired to start the company because I was an influencer myself and saw a hole in the marketplace for a data-driven solution to influencer…