Influential

60% of marketers are women. Yet only 13% of director-level+ women in marketing have racially diverse backgrounds. MarketHERs are determined to be the change. The MarketHER Group is a a DEIB-focused membership group committed to helping…
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Influential will connect brands with Hispanic creators as the official marketing partner of UMG Influential, the world's largest influencer marketing company by revenue, announced a partnership with UniComm Media Group (UMG), a…
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In the midst of rising inflation and increased demand for original content, streaming services looking to increase their returns are at odds with subscribers who aren't happy with policy changes. This year's exodus of subscribers are…
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Kaleyra, Inc., a rapidly growing omnichannel business communications platform, announced today that former equity research analyst Colin Gillis has joined its leadership team as Vice President of Investor Relations, effective…
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Landmark alliance aims to expand opportunities for minority creators, offer OMG clients a new channel for diverse investment Omnicom Media Group (OMG) the media services division of Omnicom Group Inc. and the National Minority Suppliers…
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New research by LTK, the largest creator-powered marketing platform, finds that influencers casted by brands for campaigns and collaborations actually drive double the sales that are being directly tracked because of a sizeable core group…
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The influencer marketplace with +3M creators announces integration Influential, the world's largest influencer marketing company, by revenue, which creates branded content on social platforms via their AI-powered technology, announced its…
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Katie Ford, one of the most influential leaders in media and technology, has joined Fyllo's leadership team as Chief Operating Officer. Ford was previously at Twitter where she served for the past two years as Head of Global Brands. Ford…
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Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer…
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The exclusive partnership will combine inventory data with influencer marketing initiatives for CPG companies worldwide ATLAS Technology Group, Inc.,  a data acquisition and analytics company helping consumer packaged goods (CPG) brands…
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Ads and retargeting are accepted, measurable Marketing channels, but if you’re trying to garner attention from the next wave of consumers, you need to engage the community of streamers, creators, and/or influencers. The advent of digital…
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Influential, the AI-powered social data and conversion platform that connects brands and influencers via transparent data and machine learning, has just announced the hiring of WME agent, Cody Irizarry. Working out of Influential's Los…
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AI, Social Intelligence Firm Adds former World Surf League Head of Business Development to Fuel Business Expansion and Partnership Initiatives Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson…
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"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea that DIY surveys and direct-access approaches only serve as 'quick gut check' research."Tell us…
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5W Public Relations, one of the 10 largest independently owned PR firms in the US, has been named PR Agency of Record for Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner.…
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The Funding Comes On The Heels Of Influential’s New Partnership With WME Influential, the leading AI influencer technology, Social Intelligence™ firm and IBM Watson Developer Partner, announced that it has secured a $12 million Series B…
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This Collaboration Incorporates Measurement Viewabilities and Metrics for Deeper Insights Influential is an AI influencer technology and Developer Partner of IBM Watson. Influential and IBM Watson have co-created technologies which allow…
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"AI is here to stay and people should embrace it. We like to say that AI is actually augmented intelligence and we believe that the best results come when machine learning combines with human perception." On Marketing Technology MTS: Tell…
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