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Promos are key for Media and Entertainment enterprises to create an audience pull. Media and Entertainment Marketing teams create promos to sell their content to a distributor/syndicator or to attract viewers towards their content on linear TV or OTT platforms. Promos are used for pre-produced entertainment content like movies and shows, news programs as well for live sports events. In the case of sports, they take on the form of what is known as highlights or highlight packages. Since promos have a major impact on…

Lufthansa and IBM collaborate in the field of artificial intelligence (AI); new AI Studio leverages IBM Garage method IBM and the Lufthansa Group have joined forces to establish the Lufthansa AI Studio, a collaboration that will use artificial intelligence (AI) to help address the airline's business challenges, such as improving customer service. Leveraging the IBM Garage method, the Lufthansa AI Studio's interdisciplinary team consists of IBM Services professionals with diverse expertise working side by side with…

Built on Innovation and with Watson, IBM's AI Platform, Marilyn Takes the Guesswork out of Marketing to Shoppers The Mars Agency, a fully integrated, global industry leader in marketing to shoppers, announced the launch of Marilyn, a predictive commerce intelligence platform comprised of nine interconnected technologies that work together to improve marketing efficiency and provide greater confidence to marketers at every critical decision point across the marketing cycle. From understanding the growth potential of a…

NexTech AR Solutions is pleased to announce that it has released an upgraded user experience for its patent-pending web-enabled AR platform. The new web-based UX gives users the feel of being inside an app by allowing for 3D virtual AR objects to be previewed in a location and then “placed.” After the virtual 3D object is “placed,” the user can pan their mobile camera left and right while the object stays stationary, giving the consumer a realistic experience, known as simultaneous localization and mapping (SLAM). Demo…

IBM Watson Discovery Portfolio on Absolutdata’s NAVIK AI Platform Enables Enterprise Analytics and Data Mining at Scale Across Sales and Marketing Functions Absolutdata, a leading data analytics firm, announced that they have embedded IBM Watson services into their NAVIK AI Platform to help companies build an Intelligence Stack across Sales and Marketing functions. The Watson enhanced NAVIK AI Platform combines data, analytics and technology to optimize decisions on an ongoing basis without having to build a data science…

Payment Leader Enhances Messaging Bot Solution with AI Services from IBM Ingenico Group, the global leader in seamless payment, launched its innovative payment-enabled chatbot, which uses natural language processing (NLP) from IBM Watson to create a smooth customer experience. Watson capabilities allow Ingenico's chatbot to better understand users' requests once they have been inputted, whatever they may be. It can better interpret nuances in language and phrasing, handling natural variations in the way individuals…

MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, of Course, Promote Their Brand Being a CMO is a tough job! As business atmosphere rapidly changes all over the world, its the CMO who needs to be on the toes, all the time and adapt continuously. This compels the CMO to develop certain qualities that help deliver on business expectations. So, what are these qualities? We recently did a piece on must-have qualities for the twenty-first century CMO.…

(Left) Hillary Henderson Sr. Director, Product Strategy and Management at IBM Watson (Right) Richie Hyden Co-Founder & Chief Operating Officer at IRIS.TV Many media companies have robust video content archives, but don't understand what they have because the metadata is terrible. In this context, we spoke to Hillary Henderson, Sr.Director, Product Strategy and Management at IBM Watson, and Richie Hyden, Co-Founder & Chief Operating Officer at IRIS.TV, to understand why they chose to jointly build a video…

Company Closes out Record First Half Sales Performance with 71 Percent Billings Growth Year-To-Year with Addition of Israeli Hub for Innovation and Senior Executive to Lead Product Design Zoom Information, Inc., the leading growth acceleration platform for sales and marketing teams, announced that it has acquired Y Labs, based in Israel, in order to expand its center for product development and security operations. The local company will be named ZoomInfo Israel Limited (Ltd.). Financial terms of the transaction were…

ScribbleLive, a content performance company, unveiled TrendHub, the latest addition to the ScribbleLive Content Cloud. Powered in part by IBM Watson, TrendHub provides sales and marketing with predictive trend, industry, market, and content intelligence. As part of the ScribbleLive Content Cloud, it is used to inform content strategy, demand generation planning, competitive positioning, and sales interactions with customers. TrendHub’s AI-powered predictive insights can be easily customized for any brand, vertical or…

USTA Continues to Evolve the Tournament for Fans, and Now Tennis Players, with AI Technology IBM announced that IBM Watson will now partner with tennis players and coaches to enhance their game strategy and better prepare for matches more efficiently. As a partner of the US Open tournament for more than 25 years, IBM innovations have positioned the US Open as a tournament at the forefront of the modern digital experience with technology that fans have come to know and love. This year, IBM and the USTA will integrate its…

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better results. Considering how far the marketing industry has come in the past few years is similar to comparing that of quill…

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

We Dive Deeper into the Salesforce Commerce Cloud and Why It That Has Proved to Be a Scalable, Cloud-Based Solution for a Unified Customer Experience in Ecommerce Globally, the e-commerce business is thriving and is set to reach 4.88 trillion dollars in revenues by 2021. Although e-commerce is far latest as a concept than traditional shopping, it has amassed popularity in hordes. Here are some facts related about online shoppers -- Customers can shop round the clock - 58% Customers can compare - 54% Customers get…

Introduces Custom Box Skills from IBM and Support for New Machine Learning Services from Microsoft Azure Box Inc., a leader in cloud content management, announced the expansion of its private beta program for Box Skills – the breakthrough framework for applying state-of-the-art machine learning technologies, such as computer vision and video indexing, to content stored in Box. Previously only available to select customers, Box Skills will be expanding its private beta access to additional customers starting in July, with…

You may have seen the map showing the hundreds of software programs that marketing teams employ, and many marketers use a combination of digital tools to achieve their goals. This best-of-breed strategy applies to more than marketing applications — it can and should extend to cloud infrastructure as well. A multi-cloud approach provides options for building a backend stack that generates the best possible experience for customers. The multi-cloud approach isn’t always straightforward. A recent VMware survey of 1,355 IT…

The Funding Comes On The Heels Of Influential’s New Partnership With WME Influential, the leading AI influencer technology, Social Intelligence™ firm and IBM Watson Developer Partner, announced that it has secured a $12 million Series B financing round, bringing total capital raised to $26.5 million, since the company’s inception in 2013.  The round was led by existing investors, with participation from new investor, WME. Influential will use the funding to take the company’s AI SaaS platform to market. The round…

The countdown to the world’s greatest sporting event ends today. Yes, today the FIFA World Cup 2018 kicks off at Luzhniki Stadium, Moscow.  Even before the event began, the marketing and branding giants began to place their might behind their teams and players (most are celebrities in their own right!). However, this World Cup is steaming around the current Brobdingnagian – Artificial Intelligence! I was baffled by the kind of simulations that poured in from AI/Machine learning labs. Most of them are predicting the likely…

"Expectations will be less about the technology and more about the supply chain, and the relationships that buyers and sellers have with content." Tell us about your role and how you got here. What inspired you to start a mobile video advertising platform? I am the CEO and Co-Founder of Receptiv which is a leading mobile video advertising platform. WhenReceptiv was founded, (formerly known as MediaBrix) mobile advertising was an afterthought, legacy desktop ad formats reduced to fit on a mobile screen, and brands…

This Collaboration Incorporates Measurement Viewabilities and Metrics for Deeper Insights Influential is an AI influencer technology and Developer Partner of IBM Watson. Influential and IBM Watson have co-created technologies which allow agencies and brands to use psychographic data in identifying influencers along with three first-to-market AI products. Influential, the leading social intelligence firm will work with Oracle’s Moat- a SaaS analytics measurement provider which is a part of the Oracle Data Cloud. The Oracle…