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Further expanding on the CXi platform, the new CXone capabilities proactively guide digital conversations that prevent self-service abandonment and expand support for bring-your-own chatbots to boost CSAT NICE announced the Spring 2022…
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The shift in online advertising and marketing trends today’s are shaped by how B2B consumers are becoming smarter in their product and choice approach; here’s what the best in B2B marketing and martech feel about these expanding changes:…
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Six-Month Research Effort Will Use Open-Source AI Technology and Campaign Data from the Ad Council IBM Watson Advertising today announced a research initiative that will apply open-source AI technology, developed by IBM, to better…
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-- Updates to IBM Watson Studio, IBM OpenPages with Watson and IBM Planning Analytics with Watson designed to help address key barriers to trust in data and AI models -- Leading global brands including Lufthansa are using IBM Watson to…
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IBM's annual Women Leaders in AI program honors 40 professionals from 18 countries using AI to drive innovation Honorees include women leaders from The Clorox Company, City of Austin, The Depository Trust and Clearing Corporation, EY, Ford…
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Promos are key for Media and Entertainment enterprises to create an audience pull. Media and Entertainment Marketing teams create promos to sell their content to a distributor/syndicator or to attract viewers towards their content on linear…
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Lufthansa and IBM collaborate in the field of artificial intelligence (AI); new AI Studio leverages IBM Garage method IBM and the Lufthansa Group have joined forces to establish the Lufthansa AI Studio, a collaboration that will use…
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Built on Innovation and with Watson, IBM's AI Platform, Marilyn Takes the Guesswork out of Marketing to Shoppers The Mars Agency, a fully integrated, global industry leader in marketing to shoppers, announced the launch of Marilyn, a…
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NexTech AR Solutions is pleased to announce that it has released an upgraded user experience for its patent-pending web-enabled AR platform. The new web-based UX gives users the feel of being inside an app by allowing for 3D virtual AR…
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IBM Watson Discovery Portfolio on Absolutdata’s NAVIK AI Platform Enables Enterprise Analytics and Data Mining at Scale Across Sales and Marketing Functions Absolutdata, a leading data analytics firm, announced that they have embedded…
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Payment Leader Enhances Messaging Bot Solution with AI Services from IBM Ingenico Group, the global leader in seamless payment, launched its innovative payment-enabled chatbot, which uses natural language processing (NLP) from IBM Watson…
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MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, of Course, Promote Their Brand Being a CMO is a tough job! As business atmosphere rapidly changes all over the world,…
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Company Closes out Record First Half Sales Performance with 71 Percent Billings Growth Year-To-Year with Addition of Israeli Hub for Innovation and Senior Executive to Lead Product Design Zoom Information, Inc., the leading growth…
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ScribbleLive, a content performance company, unveiled TrendHub, the latest addition to the ScribbleLive Content Cloud. Powered in part by IBM Watson, TrendHub provides sales and marketing with predictive trend, industry, market, and content…
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USTA Continues to Evolve the Tournament for Fans, and Now Tennis Players, with AI Technology IBM announced that IBM Watson will now partner with tennis players and coaches to enhance their game strategy and better prepare for matches…
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In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve…
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"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What…
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We Dive Deeper into the Salesforce Commerce Cloud and Why It That Has Proved to Be a Scalable, Cloud-Based Solution for a Unified Customer Experience in Ecommerce Globally, the e-commerce business is thriving and is set to reach 4.88…
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Introduces Custom Box Skills from IBM and Support for New Machine Learning Services from Microsoft Azure Box Inc., a leader in cloud content management, announced the expansion of its private beta program for Box Skills – the…
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