ibm watson Archives — MarTechSeries

AI/ML, Brand Safety, Interviews, Mobile Advertising

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

"Expectations will be less about the technology and more about the supply chain, and the relationships that buyers and sellers

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Sudipto Ghosh5 days agoMay 21, 2018 0 218

Analytics, Influencer Marketing, Video

Influential and Oracle’s Moat Join Forces to Measure Social Media Influencer Campaigns

This Collaboration Incorporates Measurement Viewabilities and Metrics for Deeper Insights Influential is an AI influencer technology and Developer Partner of

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MTS Staff WriterMay 16, 2018, 4:59 pmMay 16, 2018 0 261

Interviews

Interview with Steve Lok, Global Head of Martech, The Economist

"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable

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Rohan JaganMay 9, 2018, 5:12 pmMay 9, 2018 0 568

AI/ML, Mobile Marketing

IFTTT Mounts $24 Million Funding Led By Salesforce Ventures to Build a More Connected World

IFTTT Platform Customers Have the Opportunity to Integrate with over 600 Devices and Apps IFTTT, a leading applet creation platform,

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Sudipto GhoshApril 26, 2018, 11:44 pmApril 26, 2018 0 1187

Guest Authors

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

It’s no secret that AI in advertising is leaping from the experimental stage to something more commonplace. To help consumers

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Kari RajaniemiApril 21, 2018, 11:00 pmApril 20, 2018 0 399

Interviews

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

"We use ML and NLP to help process billions of structured and unstructured documents to curate highly valuable technographic information

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Sudipto GhoshApril 17, 2018, 4:05 pmApril 17, 2018 0 322

AI/ML, Guest Authors, Mobile Marketing

Mobile World Congress 2018: What’s Next for Industry Innovation?

Mobile World Congress 2018 (MWC 2018) has always been much more than just a launch pad for the latest handsets

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Adam CoreyMarch 10, 2018, 6:00 pmMarch 9, 2018 0 1737

CRM

TrustRadius Announces the 2018 Top Rated Marketing Automation Software According to User Reviews

Hubspot, Marketo, Adobe and IBM Are Among The Winning Products TrustRadius, the most trusted B2B review platform, awarded 2018 Top

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PRNewswireFebruary 17, 2018, 5:30 pmFebruary 17, 2018 0 4087

AI/ML, NLP, Video, Video Platforms

video intelligence Launches Contextual Video Platform

New Platform Will Enable Media Publishers To Instantly Deliver Relevant Content And Advertising video intelligence (vi) has announced the UK launch

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MTS Staff WriterFebruary 14, 2018, 6:20 pmFebruary 14, 2018 0 951

AI/ML, B2B Data, Customer Experience Management, Data Management Platforms, Digital Asset Management, People-Based Marketing, Staff Writers

Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in

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Sudipto GhoshDecember 29, 2017, 9:59 pmDecember 29, 2017 0 1225

Native & Programmatic Advertising

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

Tabmo and ADYOULIKE Partnership Ensures that Ads are Served to the Right Audiences, in the Right Context and in a

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Sudipto GhoshNovember 14, 2017, 6:11 pmNovember 14, 2017 1 2694

Sales Enablement, Staff Writers

Dreamforce 2017 Exclusive: 5 Exciting Things Awaiting You at Downtown SF This Year

Next week, Dreamforce 2017 kicks off, promising to be the most rewarding learning experience for the Salesforce community and the

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Sudipto GhoshNovember 2, 2017, 11:31 pmNovember 2, 2017 15 1999

AI/ML

IBM and MIT to Pursue Joint Research in Artificial Intelligence, Establish New MIT-IBM Watson AI Lab

IBM Plans to Make a 10-Year, $240 Million Investment in New Lab with MIT to Advance AI Hardware and Software

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Rohan JaganSeptember 12, 2017, 12:58 amSeptember 12, 2017 0 643

AI/ML, Content Marketing

Story Lab And Influential Join Forces To Bring A.I. And Data Approach To Branded Content

A.I. Influencer technology company, Influential, and The Story Lab, the audience-led storytelling experts within the Dentsu Aegis Network, are combining forces to

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PRNewswireAugust 11, 2017, 4:34 pmAugust 11, 2017 0 572

Marketing Attribution

Allocadia Partner Network Expands Scope to Help Clients Realize Promises of Marketing Performance Measurement

The leading provider of Marketing Performance Measurement software, Allocadia, has announced expansion of its partner network. Allocadia Partner Network is