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AI marketing solutions

Appier Launches AIBID to Boost App Marketing Performance

Appier's unique deep learning AI model enables marketers to achieve multiple goals at once, ensuring high-quality user acquisition and improved ROI Appier, a leading artificial intelligence (AI) company, announces the launch of AIBID, an AI-powered solution dedicated to boosting high-quality app user acquisition and increasing return on advertising spend (ROAS). App marketers face many common challenges, the hardest of which include audience targeting, performance and inventory, according to eMarketer. Currently, marketers…

iPinYou Took the Lead in Construction of Big Data Security Systems

Recently, the AI marketing solutions provider iPinYou has passed the highest level of national information security assessment in China. The assessment aims to promote industry standards for big data system construction and collaboration. This national recognition marks an important step for iPinYou in the efforts of establishing a comprehensive data security system, which has become an increasingly crucial link in AI driven marketing solutions. As a milestone in data protection endeavor, the EU General Data Protection…