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Aki

Aki Technologies Names Former Saatchi Creative Director Kira Shalom Head of Creative

Aki Technologies, the moment marketing science company that helps brands personalize advertising through the power of mobile moments, announced that Kira Shalom has joined the company as VP of Creative. In her new role, Shalom will provide strategic creative guidance to Aki’s clients, helping agencies and brands shape mobile campaigns that deliver the optimal creative, message and ad format during a given moment. Shalom will also be responsible for steering the creative team across Aki, working closely with CMO Richard…

Interview with Jason Shu, SVP, Data Science, Aki Technologies

"I believe that we are going to see far more emphasis on developing models that identify the best ads to match the mindset of a consumer, without a care for whether they click on an ad or not."Tell us about your role at Aki? At Aki Technologies, we connect brands to audiences during their most receptive and relevant moments. Naturally, a lot of what we do relies on data and the smart interpretation of data, which is where my team comes in. We're focused on optimizing the delivery of marketing to mobile users and…