Browsing Tag

Alexander Igelsböck

Creativity Without Data Is a Shot in the Dark

Data and Creativity are often seen as conflicting concepts in the Marketing world; with a feeling that over-reliance on technology and data insight is inhibiting uniquely human inputs such as imagination and intuition. The truth is data and creativity are both vital components of any Marketing strategy, and the two can work together symbiotically to drive campaign goals. A recent McKinsey survey suggests companies that fully integrate creativity and data enjoy growth rates twice as high as companies that don’t, and…

MarTech Interview with Alexander Igelsböck, CEO and Co-Founder at Adverity GmbH

"The importance of human intelligence must also continue to be recognized if businesses want to seek a competitive advantage" Tell us about your role and journey into Technology. What inspired you to start at Adverity? Adverity’s story began in 2015. Our three Co-Founders – Andreas Glänzer, Martin Brunthaler, and myself, had previously been working with e-commerce companies that spent a significant amount of money on advertising – but were using excel spreadsheets to make sense of data – which was shocking to us. We…

Adverity Achieves Amazon Web Services (AWS) Competency Designation for Digital Customer Experience (DCX) Specialisation on AWS

First Ever Austrian Based Company to be Selected for the AWS Partner Network (APN) Adverity, a leading data intelligence platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status – making it the first Austrian based company to achieve the AWS DCX Competency designation as a launch partner. Achieving the AWS Digital Customer Experience Competency differentiates Adverity as an AWS Partner Network (APN) member that provides specialised technical proficiency and…