Alibaba

At the turn of this century, virtually everyone was optimistic about the “democratization of information” that would be possible from shared global access to the unifying worldwide web. It was a promise that was exciting, terrifying and unbelievable all at the same time. And it was a hotbed for innovation that radically transformed industries – including Marketing – in ways that are still being played out. How So? In the US, companies like Google, Facebook, Amazon, and Apple ascended and drove entirely new kinds of market…

In the reality of today’s disruption, the focus on rosy statistics about the growth of online eclipsing the power of the store experience is passe. With the value of the physical store experience fully entrenched as today’s shoppers look for experiential engagement that transcend channels, there is no question that consumer behaviors have changed for good with no end in sight to soaring expectations. Siloed legacy systems are a key culprit the demise of a retailer facing this new reality, but what about those still…

What does Marmite sound like? Should its voice be as divisive as its taste? Do brands borrow a celebrity voice, and does the Voice change depending on the age, region, or even occupation of the people it’s speaking to? These questions probably don’t feature as part of your breakfast routine, but it’s more pertinent than you may think. This month marks five years since Amazon’s Alexa was born; it also marks the rapid rise of Voice-enabled brand interactions. Alexa has made Voice ubiquitous for consumers, and therefore,…

"B2B marketers must be more knowledgeable about their customers as they must target them as workers, decision-makers, and consumers" Could you tell us about your role and the team/technology you handle at your company? When it comes to the future of commerce, many organizations are just not thinking far enough ahead – they are too ‘heads-down’ thinking about this week’s, this month’s or maybe this year’s figures. But while they are ‘heads-down’, some major players in the market are very much ‘heads up’ – and are defining …

Larger Purchases Made on Single’s Day and a Higher Frequency of Orders During Click Frenzy Rakuten Marketing have released findings from data collected on Single’s Day and Click Frenzy which for the first time ever, fell over three consecutive days (Nov 11 - 13). Pulled from Rakuten Marketing’s award-winning affiliate network, the data reveals that the new back-to-back shopping format did not stop consumers from spending, with record breaking sales recorded by both Alibaba and Click Frenzy. Within the Rakuten Marketing…

The 2019 Global Research Report of Female Entrepreneurship & Employment, jointly produced by China Women's University, an institution affiliated with All-China Women's Federation and academically administered by the Ministry of Education and Ali Research of Alibaba group, was released at the 2019 Global Conference on Women and Entrepreneurship, looking at "how the world is beautiful because of women" as Jack Ma, chairman of Alibaba Group's board of directors, said. Marketing Technology News: Aviso Named Sales…

The old way of online retail is obsolete. A bold statement, but it’s true. Yet these are the very platforms many Digital Marketing agencies are spending so much time and energy building, that have been putting bread and butter on our clients’ tables, and that everyone thought would reconnect brands with their audiences and help them grow. Turns out, those platforms are not the key when heading into a digitally oriented future. We need to change our mindset, the way we envision and build e-commerce. It sounds harsh, but…

Alibaba Also Agrees to Take a Minority Stake in Netease Cloud Music NetEase, Inc. and Alibaba Group Holding Limited announced Alibaba's acquisition of NetEase's import e-commerce platform Kaola for approximately US$2 billion. The transaction paves the way for the two internet companies with deep roots in Hangzhou to further identify and explore business collaborations. Alibaba plans for Kaola to continue to operate independently under its current brand. Tmall Import and Export General Manager Alvin Liu will serve as…

Tighter partnership enables customers like Sodexo and Fung Group to protect the expanded attack surface of the cloud John Maddison, EVP of Products and Solutions at Fortinet “Fortinet is committed to helping customers make their journey to the cloud even more secure by integrating more tightly with Alibaba Cloud and supporting additional cloud security use cases. To further support resource-constrained teams, today’s announcement is helping our joint customers automate additional security processes and more seamlessly…

Continuing its pursuit of global expansion, Salesforce has announced a strategic partnership with multinational innovation leader, Alibaba. From today, Alibaba will exclusively deliver Salesforce Enterprise CRM product suite in China. The distribution would cover mainland China, Hong Kong, Macau and Taiwan. Alibaba owned more than 40% of the total Cloud business in China. Globally, Alibaba is ranked fourth, and second in the APAC region. In their official announcement, Salesforce wrote -- "Together,…

Product debuts, livestreaming powered marquee Tmall, Taobao first-half event Alibaba Group’s Taobao and Tmall shattered multiple records during this year’s “6.18 Mid-Year Shopping Festival,” sating a rising demand from consumers in less-developed cities for quality products. This 6.18 was the most-inclusive ever, with over 200,000 brands taking part. Innovative marketing campaigns and tools provided by Alibaba’s core platforms during the 18-day campaign helped more than 110 brands each generate gross merchandise…

Omnibazaar, Omnibazaar, Inc., Developer of the Omnibazaar Online Distributed Marketplace, Announced Today That Its Omnibazaar Software Has Been Translated into 16 New Languages An updated version of the OmniBazaar e-commerce software has been released in 16 additional languages, making the marketplace accessible to more than 3.6 billion new users. In addition to English, the OmniBazaar user interface is now available in Mandarin, Hindi, Spanish, Arabic, Russian, Portuguese, Indonesian, Turkish, Korean, Vietnamese, Italian…

Entertainment Sees Largest Category Growth of 186%; Technology Accounts for 26% of Total Value Alibaba has been crowned the most valuable brand in China for the first time in the annual BrandZ Top 100 Most Valuable Chinese Brands ranking, published by WPP and Kantar, having grown its brand value by 59% year-on-year to $141 billion. Despite China's slower economic growth and international trade tensions, the total value of the BrandZ Top 100 Most Valuable Chinese Brands increased 30% to $889.7 billion, the highest…

As E-Commerce Expands Globally, Geographic Overlap Will Become Increasingly Important for the Companies In the nearly $4.0 trillion global e-commerce market, East and West is largely divided by the presence of Alibaba and Amazon – with the former dominating the Asia/Pacific region due to its stronghold in China and the latter leading in more affluent areas such as the US and the EU. Currently, geographic overlap between the two is minimal. In fact, Amazon recently announced it is closing its online store in China to focus…

A100 Offers a Holistic One-Stop Solution to Accelerate Digital Transformation for Corporations Alibaba Group Holding Limited announced the launch of “A100,” a strategic partnership program that offers companies a holistic one-stop solution to accelerate their digital transformation. Members of A100 will develop a deep and longstanding working relationship with Alibaba businesses across multiple functions and platforms to co-create the best values that are efficient, effective and sustainable in the digital era. The…

Bilibili Inc., a leading online entertainment platform for young generations in China, and Taobao Marketplace, China’s largest mobile commerce destination under Alibaba Group, announced that they have entered into a business collaboration agreement in content-driven e-commerce and commercialization of Bilibili’s intellectual property  assets. Read More: Cookie Syncing Is Not Cross-Device Under the agreement, Bilibili and Taobao will collaborate to develop a dynamic ecosystem that will better connect content creators,…

China is a tough market for Western brands to crack. But with Chinese ecommerce sales surpassing $1.1 trillion in 2017 and representing about half of all retail ecommerce sales worldwide, cracking it is an increasingly valuable -- if not vital -- pursuit for global brands. Entering any new international market often feels daunting. As the world’s largest ecommerce market, China can seem even more challenging. After all, when entering China, it’s imperative for online businesses not only to manage basic marketing tasks…

Prestigious Accolade Honors the Most Promising Privately-Held Tech Companies Past Winners Include Alibaba, Google, Spotify, Twitter, and YouTube Cerebri AI, a fast-growing machine-learning startup whose groundbreaking Cerebri Values software lifts customer success for major enterprises, has been named by Red Herring to its 2018 Top 100 list recognizing the most promising privately-held technology companies in North America. With over 2,000 applicants in 2018, the annual competition honors the continent's most exciting…

iQIYI Is the Only Online Entertainment Platform in the List iQIYI Inc., an innovative market-leading online entertainment service in China, today announced it has been honored as one of China's New Economy Top 20 Brands at the New Economy Forum hosted in Beijing by Economic View, China News Services' new financial media arm. The list is a rundown of the most powerful players in the Chinese tech industry, featuring the likes of Alibaba, Tencent, and Baidu. iQIYI was the only online entertainment platform to be included in…

Alibaba Announces the Launch of Malaysia Week in July to Promote Sale of Quality Malaysian Products and Tourism to China Consumers Alibaba Group opened its national office in Malaysia today, marking a new chapter in the company’s deepening strategic cooperation with Malaysia, which is the first eWTP hub outside of China. Located in the heart of Kuala Lumpur at The Vertical Bangsar South, the new office signifies Alibaba Group’s continued endeavour to bolster the technology capability of Malaysian SMEs and young…