Browsing Tag

Amazon

VoiceFoundry Expands Global Deployment of Amazon Connect Services

Contact Center Leader Provides Consulting and Best Practice Support for Customers Looking to Migrate To Amazon Connect in ANZ VoiceFoundry, a principal provider of enterprise cloud-based contact center solutions with a unique focus on customer experience and automation in North America, announced that it is now expanding services to Australian and New Zealand businesses. VoiceFoundry offers a deep legacy of knowledge around contact Centers, how they function and operate and an in-depth understanding of the major…

TIBCO’s Enterprise Integration PaaS Now Available in AWS Marketplace

TIBCO Cloud Integration Can Equip Customers to Seamlessly Connect Applications TIBCO Software Inc., is a global leader in API management, analytics and integration. TIBCO announced the availability of TIBCO Cloud Integration on the Amazon Web Services Marketplace (AWS). TIBCO Cloud Integration is a pillar of the TIBCO Connected Intelligence Cloud Platform. TIBCO Cloud Integration is an iPAAS (Integration Platform as a Service) that allows users to seamlessly connect cloud, on-premises and IoT (Internet of Things)…

LookBookHQ Rebrands to PathFactory; Unveils New Content Insight and Activation Engine

LookBookHQ PathFactory Engine Helps B2B Marketers Understand the Role Content Plays in the Buyer’s Journey and Connects Visitors with the Most Relevant Information When They Need It LookBookHQ is now renamed to PathFactory. LookBookHQ has announced the launch of PathFactory, the first Content Insight, and Activation Engine today. The most transformative new marketing technology since marketing automation, Path Factory Engine helps B2B marketers connect audiences at all lifecycle stages with the information they need,…

Decoding the B2B Purchasing Puzzle in 2018

Compared to European and Latin American Buyers in The B2B Purchasing Cycle, North Americans Are Most Likely to Choose Online Marketplaces A recent study, jointly authored by B2B Online, Oracle Commerce Cloud, Mirakl, and WBR Insights, revealed that digital buying experiences are more effective in engaging B2B sellers compared to traditional media. The study found that B2B sellers are missing a significant number of opportunities even as B2B buyers are becoming more comfortable with digital buying experiences. One of…

SEMrush Raises $40 Million to Further Refine Search Analytics Using AI/ML

SEMrush Is Dedicated to Continue Helping Marketers All over the World Build and Execute Winning Marketing Strategies Using Machine Learning Algorithms for Search Analytics SEMrush, the leading competitive intelligence and end-to-end analytics platform for digital marketing professionals, announced that it has raised a total of $40 million in funding led by Greycroft, Siguler Guff, and e.ventures. SEMrush is the industry standard to improve insights, analytics, and measurement for digital marketers. Read More: Interview…

TimeTrade Partners with Assist to Give Customers New Ways to Engage with Brands

Random Access Navigation Standard Creates Personal Connections through Appointments with Facebook, Google, Amazon and More TimeTrade, the leader in omnichannel intelligent appointment scheduling, announced its partnership with Assist, the leading automated assistant platform for messaging and voice, to give consumers new ways to engage with their favorite brands. Assist developed a standard with Facebook, Amazon, and Google called Random Access Navigation (RAN), a new approach for building automated experiences for…

If AI is Going to Make You a Better Marketer, You Need to Know These Four Things

“Artificial Intelligence”, or AI, is becoming ever more integrated into our everyday lives, but many professionals remain in the dark about how it works and what it’s capable of. Some are intimidated by the challenge of getting to grips with new, quickly-evolving technology. While others see the seemingly limitless possibilities AI presents for improving services and adding value to people’s lives. Teaching Computers to Think What exactly do we mean when talking about AI? Artificial Intelligence is concerned with enabling…

Mapp Powers Tomorrow TTH, The 2018 UK Biddable Awards’ Trading Desk Of The Year

Mapp Digital announced that Tomorrow TTH, the leading independent marketing agency and Mapp partner, was named the UK Biddable Awards’ Trading Desk of the Year for 2018. Tomorrow TTH uses the Mapp Cloud to drive media efficiencies for its clients, and complement its existing advertising and performance offering. Mapp enables Tomorrow TTH and its clients to deliver relevant, effective ads to customers and prospects and takes a data-driven approach to omnichannel marketing. Mapp Cloud includes a Data Management Platform…

Interview with Holly Pavlika, SVP, Marketing & Content, Collective Bias

"The maturity of data science helps the marketing industry switch focus rapidly and keep up with dizzying speed of consumer preferences." Tell us about your role and how you got here. What inspired you to be part of Collective Bias? Back in 2009, I was working at a social media agency and was told to start a blog about marketing to moms. I was fortunate to start it at a time when every brand was looking to work with moms who were bloggers. Through the blog, I got connected to the UN and became a Shot At Life Champion,…

Is Amazon Ads The Right Move for Your Business?

Whenever a new advertising avenue opens—on Snapchat, on Instagram and, most recently, as an expanded opportunity on Amazon—it is tempting to roll the dice, spend a reasonable amount of money and see what pans out from a group of test campaigns. While risk-averse, this is not the best strategy. It reflects a line of thinking rooted in FOMO (Fear Of Missing out): I need to be on every new tech, if I don’t try, then I’ll miss something. But this isn’t necessarily true. Missing something is more dependent on what you’re…

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

Brands that have not yet looked at Pinterest to amplify their social ROI could be missing out on a big piece of the revenue pie. If you are a marketer, there’s a lot to like and explore on Pinterest. Going by modern standards of Pinterest Marketing, it’s quite a heady cocktail of social, search, and shopping (purchase or buy). From a very humble beginning in 2011, Pinterest today is valued at over $11 billion and has over 175 million MAU. Pinterest is not the usual run on the mill social networking platform. In fact, it…

IQIYI Joins AOMedia To Promote Cutting-Edge Video Technologies

As AOMedia Member, IQIYI Will Contribute Its Deep Industry Expertise in Advanced Online Video Content and Creation and Delivery iQIYI, an innovative market-leading online entertainment service in China, announced that it has joined the Alliance for Open Media (AOMedia) as a Promoter member. AOMedia is a non-profit organization formed by the world's best-known leaders in video industry with the aim to define and develop media technologies that address the need for an open standard for video compression and delivery over…

Euclid’s Survey Reveals The Shopper Of The Future Has Arrived, Stores Shaped For The Past Must Catch Up

A New Euclid Survey Reveals That Consumers Increasingly Want – and Expect – an Amazon-Like Experience in Stores Euclid, the leading data platform for offline attribution and store visit retargeting, revealed results of a new survey that found consumers, particularly millennials, increasingly expect an “Amazon-like” experience when shopping in-store. According to the survey, retailers must develop engaging, convenient experiences to meet these changing demands Euclid’s “The Store of the Past Meets the Shopper of the…

Alexa.com Launches Alexa Agency Plan to Help Digital Agencies Win and Retain More Business

The New Alexa Agency Plan Equips Agencies With Insights That Instantly Reveal Clients' Untapped Avenues for Growth Alexa.com, the trusted source of competitor and audience insights, recently announced the launch of the Alexa Agency Plan. The new plan will assist agencies with attracting key audiences for their clients and accelerating their growth. As a result, the plan is instrumental in helping agencies win new business, keep their project pipeline full, and reduce revenue fluctuations by becoming an indispensable…

TechBytes with John Hurley, Senior Director, Product Marketing, Radius Intelligence

John Hurley Senior Director, Product Marketing, Radius Intelligence Account-Based Marketing is exploding! In 2018, B2B marketers are eager to learn the ‘how’ of ABM from real people who are practicing it every day. Connecting these real people to B2B marketers, Demandbase's ABM Innovation Summit 2018 is focused on bringing the real-life ABM examples from thought leaders and hands-on practitioners. In this TechByte, we spoke to the seasoned ABM practitioner at Radius Intelligence, John Hurley. Tell us about your role…

Interview with Seth Besmertnik, CEO and Founder, Conductor

"Technologies need to help marketers understand the entire picture - from a customer’s perspective."Tell us about your role and how you got here? What galvanized you to start an organic marketing company? It started out over ten years ago as a side project. I was working on launching an online therapy business, and a friend and I helped companies with SEO for a few extra thousand bucks a month. Then one morning I got a call from Vonage, the phone company, saying they wanted to spend $50k a month with us. I was still…

Why Contact Centers Are Critical to Omnichannel Marketing Strategies

The on-demand economy has conditioned consumers to feel entitled to a product or a service at the click of a button. Not only do we want what we want, when we want it (now), we also expect brands to provide excellent and consistent customer experiences at every point of engagement. Whether you’re visiting an e-commerce website or a brick and mortar location, or you receive a targeted email or a telemarketing call, the most successful businesses are those that provide exceptional and customized experiences regardless of the…

AI Evolves … and Organizations that Manage Digital Content Benefit

Artificial intelligence (AI) has been used within information-driven businesses for many years now. For example, think about forms processing applications where AI technology automatically extracts key data points while capturing and scanning a paper file or ingesting an electronic document. These applications are “trained” with a sample set of forms and then learns from these. This enables the AI technology to process potentially thousands of files with minimal human interaction.  Despite being around for many years,…

Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn

"Exceptional marketing focuses on understanding customers -- they are radically individualistic -- and I think ABM takes that idea to the next degree."Tell us about your role and how you got here? I grew up in the era of Friendster and MySpace, which is how I -- like many people -- was first exposed to Web 2.0. I then read a Tomi Ahonen book called “Communities Dominate Brands,” which made a convincing case for the rise of the mobile phone and community-based platforms well before most other people took those stands.…

Interview with Eric Porres, CMO, SundaySky

"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new way."Tell us about your role and how you got here. What inspired you to be part of a video technology company? When evaluating my options for a CMO role, consumer trends began playing a larger role in the overall marketing industry. The insatiable consumer appetite for video combined with the inexorable rise of relevance (in the form of personalization and brought about by companies like…