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Amazon

Incremental Growth in Cloud Spending Hits a New High while Amazon and Microsoft Maintain a Clear Lead

New data from Synergy Research Group shows that Q4 spend on cloud infrastructure services increased by $2.8 billion over the previous quarter, which is by far the biggest quarterly increment the market has seen. At 37% the year-on-year growth rate is slowly trending down, but this is due to the massive scale of the market which forces growth rates to moderate. Meanwhile Amazon growth continued to closely mirror overall market growth so it maintained its 33% share of the worldwide market. Second ranked Microsoft again grew…

Voice Retail Is a Red Herring – Unless It’s for Groceries and Shampoo

Everyone in the retail marketing sector seems to be talking about Voice search and Voice assistants, and yes, it has seen remarkable growth in the past few years. But a note of caution: the tech is still an emerging concept. It’s exciting and has enormous potential, but right now, are we really going to use this technology to buy our new iPhone, writing desk or wardrobe? There’s no question that we will – one day. What I’m less convinced about is whether there’s any first-mover advantage in adopting Voice right here,…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Amazon, TechTarget, Inc., ezbob, NWN and Xenon arc. Amazon wins at the 2020 Kellogg School Super Bowl Advertising Review Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had…

TechBytes with Matt Furneaux, Director at GBG

"Data is not just a finite commodity. It’s an ever-expanding, scalable, multi-dimensional prism through which commercial situations can be understood, risks can be assessed and decisions made." Tell us about your role/team at GBG? At GBG, the global Identity Data Intelligence specialist, I am responsible for strategy and innovation for our location intelligence solution, Loqate. I have over 20 years of experience working in the location data space, particularly in the retail sector. In my role as a Director, I am…

Amazon wins at the 2020 Kellogg School Super Bowl Advertising Review

Hard Rock and Squarespace Fumble During the Big Game Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had winning spots, Pringles, Squarespace and Hard Rock received low grades for less effective advertising during this year’s Super Bowl. “Amazon is the winning ad this year with its ‘#BeforeAlexa’ spot because it…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Gong, Tealium, Meredith Corporation, Demandbase, Primis, True Influence, Merkle, and NetBase. Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the…

FeelMore50 Announces the Most Effective Advertisers of 2019

Global effectiveness agency System1, in partnership with ITV, released FeelMore50 - the UK’s most effective TV and online video ads of 2019. It announced the John Lewis & Waitrose Christmas ad as the best of the year for long-term brand-building effectiveness. During this popular industry event System1 screened the most effective ads of the year based on their Test Your Ad service, which uses an emotional measurement methodology (independently validated using IPA data) to test over 14,500 TV and digital ads in the…

HarrisX 2019 Holiday Shopping Study

2019 Holiday Shopping Study tracks what and when consumers purchase during the busiest season for retail and online shopping HarrisX, a leading telecommunications, media and technology market research and consultancy firm, released today the findings of the HarrisX 2019 Holiday Shopping Study, which tracks consumer shopping attitudes around the end of year holiday season. The HarrisX 2019 Holiday Shopping Study is the second of its kind to be released by the company, following the inaugural edition released after the …

Contegix Expands Blackmesh Drupal Managed Service Offerings to AWS

Personalized Service for Organizations Running Drupal Websites on Amazon Web Services Contegix, the leading Managed Service Provider for digital applications, recently announced the expansion of its Blackmesh Drupal support services to sites hosted on Amazon Web Services (AWS). Organizations wanting to tap into Amazon's global infrastructure of fast scaling and reliable servers can do so without giving up the personalized attention of a Managed Service Provider. Marketing Technology News: Advertising Tech for Audiovisual…

MarTech Interview with Carolyn Corda, Chief Marketing Officer at ADARA

"I consider data and technology to be necessary for Advanced Marketing to work, and Advanced Marketing must work for brands to stay relevant" What led you to create this research for travel marketers? We wanted to shed light on how travel brands are advancing their capabilities to deliver customer engagement and personalization. Over the past several years, many brands have invested in various digital engagement technologies to upgrade their ability to tailor guest interactions. Sky-rocketing consumer expectations and…

How the World’s Three Internets Are Changing Global Marketing

At the turn of this century, virtually everyone was optimistic about the “democratization of information” that would be possible from shared global access to the unifying worldwide web. It was a promise that was exciting, terrifying and unbelievable all at the same time. And it was a hotbed for innovation that radically transformed industries – including Marketing – in ways that are still being played out. How So? In the US, companies like Google, Facebook, Amazon, and Apple ascended and drove entirely new kinds of market…

Let’s Test Your CCPA Preparedness!

On New Year’s Day, the same logic that was used to create GDPR, came stateside when the California Consumer Privacy Act (CCPA) was officially put into effect. This legislation provides California residents more control over their personal data. The objective is simple: provide better consumer protections and enhance the respect of privacy by improving transparency regarding the way companies are using their users’ data. When GDPR came into effect, Europe paved the way for regulation, compelling companies to focus on…

Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy?

Our screens are filled every day with an array of adverts tempting us to spend, spend, spend – but in an era when consumers value more personal experience, is the power of the traditional paid ad coming to an end? With thousands of retailers competing to advertise their products on almost every platform we view, it’s natural that they are looking for new ways to get their messages across. And that’s where the power of influencers comes in. Current trends show a shift in the consumer mindset, with people wanting to feel…

Soprano Design Lays Out Enterprise Mobile Messaging Predictions for 2020: Trust, Elegant User Engagement and AI Set to Dominate

Soprano Design, a global leader in cloud-based enterprise messaging solutions, says mobile messaging in 2020 will be focused on enabling more elegant user experiences in secure and trusted messaging environments. Soprano Design Global Product and Marketing Vice President Matt Thompson says massive advances in chatbots and artificial intelligence (AI) technologies are delivering trusted messaging interactions that feel more human than ever before. "We're standing on a technology precipice of something great – bots are…

New Report On The Evolution Of Channel Shopping Uncovers Opportunities For Brands And Retailers In This Next Decade

The Integer Group's Longitudinal Study Examines Shopper Behavior Across Retail Channels The most recent issue of The Checkout, a longitudinal study powered by The Integer Group®, examines shifts in shopper behavior across retail channels over the past decade. As omnichannel offerings continue to blend the physical and digital worlds and shoppers are adapting to seamless experiences, there have been noticeable shifts in frequency of shopping within specific channels, behavior by demographics, and perceptions of value, all…

Amazon Kicks Off Localized Payments in Chile with dLocal

dLocal, an award-winning fintech company that specializes in cross-border payments for emerging countries, announced that Amazon went live with dLocal’s local payments acceptance services in Chile. “We are honored to enable Amazon customers in Chile to shop on Amazon.com with international and domestic credit cards, including interest-free installments and Amazon Prime Video subscriptions in Chilean Pesos.” “Amazon has a long history of pioneering online innovation and bringing e-commerce to the rest of the world,” said…

AI for Voice Transcription: Is It Here to Last?

AI is one of the driving forces behind what The World Economic Forum called “The Fourth Industrial Revolution”. Developments in this area are expected to help us further automate our workflows and simplify our daily tasks, making everything from our food production chains to management and even medical procedures, far more effective and agile. And, according to PwC, AI is expected to add up to 15.6 trillion dollars to the world economy by 2030. AI is getting smarter faster than ever, with established players, such as…

You & Mr Jones Joins Group of Investors Buying in to Award-Winning Ethical Brandtech Startup, Good-Loop

You & Mr Jones, the brandtech group founded by former Havas chief executive David Jones, has invested in ethical video startup Good-Loop. The UK-based firm announced it has closed a US $1.6m seed funding round. Good-Loop is an ethical video platform working with companies such as Nestlé, Unilever, Coca-Cola, TOMS, H&M and Amazon, helping them to tap into programmatic technology to deliver brand purpose at scale.  Good-Loop’s proprietary platform rewards viewers of online video ads by donating on their behalf to a…

SAS Delivers Priceless Retail Planning Capabilities in the Hypercompetitive Age of Amazon

AI-fortified, cloud-ready SAS Intelligent Planning Suite enhances the customer experience for global retailers and consumer goods manufacturers NRF 109th NRF Big Show and EXPO – Recent enhancements to the SAS Intelligent Planning Suite have infused it with artificial intelligence (AI) and cloud agility to help companies localize assortments, optimize inventory, automate forecasting and maximize profits. Leading companies like Carrefour, Grupo Exito and Nestle rely on analytics leader SAS and its proven portfolio of software…

TechBytes with Scott Gifis, President at AdRoll

From the time you started at AdRoll – how much has the market of online advertising evolved?’ In some ways, the market has remained constant: marketers must identify a target audience, create a message that resonates, deliver that message efficiently, and then analyze the impact of that campaign. However, the ability to do all of that today has been shaped by the accessibility of data and measurement. Ten years ago, there were a handful of publishers with the ability to leverage targeted advertising, with their high…