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American Express

Leadspace Chalks Up Yet More Industry Recognition, While Doubling Customers in the Past Year

Leadspace, already recognized as B2B CDP and marketing data leader by Forrester, is included in Gartner’s Market Guide for Account-Based Marketing Platforms. 2019 saw record growth for Leadspace, doubling its customer base and adding fast growing, innovative enterprise customers like American Express, Monster, Freshworks, Gojo and Booking.com Leadspace, the leading B2B customer data platform (CDP) provider, has been recognized in Gartner’s 2019 Market Guide for Account-Based Marketing Platforms (Gartner subscription…

Nansen Launches Rebrand Under New Ownership

Nansen, a customer experience agency,  announces its departure from Making Waves, a Scandinavian digital agency, and its parent company The North Alliance. The companies merged in 2015 to create a 400-person digital powerhouse with competencies spanning web strategy, design, development, and content. While the organizations together have seen great success with customers including American Express, TC Energy, and Blue Buffalo, this move empowers the North American team to have more control over strategy and offerings…

American Express, Discover, Mastercard and Visa Implement Click to Pay to Make Online Checkout Simple and Secure

BassPro, Cinemark, JoAnn Fabric and Crafts, Movember, Papa John’s, Rakuten, Saks Fifth Avenue, SHOP.com and Tickets.com Are Among the First Merchants to Offer Consumers New Option to Click to Pay American Express, Discover, Mastercard and Visa announced the arrival of faster, more secure online checkout based on the new EMV Secure Remote Commerce (SRC) industry standard, establishing a simplified way for card payments to be made across web and mobile sites, mobile apps and connected devices. The networks have tested SRC…

U.S. Small and Midsize Businesses Have Identified New Avenue for Growth Through Corporate Contracts

THE 2019 SURVEY OF SMALL AND MIDSIZE BUSINESS SUPPLIERS, DEVELOPED AND CONDUCTED BY AMERICAN EXPRESS, FOUND THAT BUSINESSES WITH CORPORATE CONTRACTS EXPECT REVENUES TO INCREASE BY 50% OVER THE NEXT FIVE YEARS U.S. small and midsize businesses are often referenced as the backbone of the country’s economy thanks to their drive and ambition to grow and scale but finding new opportunities to expand a business is often challenging. To explore the perspectives of small and midsize businesses on ways to grow, American Express…

TechBytes with Marc Ginsberg, VP-GM Amex Advance, American Express

Marc Ginsberg VP-GM Amex Advance,  American Express Last month, American Express launched Amex Advance Personalization Services which leverage artificial intelligence and machine learning techniques to deliver personalization services. These services will enable marketers to customize their target audiences, personalize customer experience and measure marketing campaign performance. To understand more about how machine learning capabilities drive Amex’s Advance Personalization and how the data-driven business leverages…

Acxiom and Amex Advance Launch New Data-Driven Offering to Predict Consumer Purchase Intent

Amex Advance combines predictive insights with Acxiom InfoBase® to increase marketing effectiveness Acxiom, the data foundation for the world's best marketers, and Amex Advance, a personalization services business within American Express, today announced the launch of a joint data-driven offering to predict purchase intent across the broad US consumer population. Currently, Acxiom provides the data foundation for the world’s best marketers. The company enables people-based marketing everywhere through a simple, open…