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American Express

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

American Express to Host Ninth Annual “Business Class LIVE: Summit for Success” for Small Businesses

With over 35 virtual sessions the day-long experience will feature an all-star lineup of leaders from innovative brands and organizations to help small businesses do more business For more than 60 years, American Express has been committed to supporting the small business community. American Express is continuing that commitment with a unique virtual experience, bringing resilient entrepreneurs together from coast to coast for “Business Class LIVE: Summit for Success” on October 20, 2020. While the Summit is typically held…

Former American Express Vice President /General Manager David Blaha Joins DataOceans Advisory Board

DataOceans, a leading customer communications management (CCM) platform, announced that David Blaha, former American Express Vice President/General Manager, has joined its Advisory Board DataOceans LLC, a leading customer communications management (CCM) platform, today announced that David Blaha has joined its Advisory Board. Mr. Blaha will assist in guiding management and company strategy to ensure full support and execution of DataOceans’ growth plans. DataOceans’ founder and CEO Larry Buckley commented, “We are…

GoDaddy Builds Coalition of Companies Including American Express, Nextdoor, PayPal, Salesforce, and Slack to Help Small Businesses Weather…

GoDaddy's Growing #OpenWeStand Movement Empowers Entrepreneurs by Marshalling Best in Class Resources and Assembling Supportive Community GoDaddy Inc., the company that empowers everyday entrepreneurs, announced that over 30 brands, including American Express, Nextdoor, PayPal, Salesforce, and Slack, have joined the company's growing #OpenWeStand movement. These companies are contributing resources, tools and insights to help sustain entrepreneurs and the small and microbusinesses they operate during this challenging…

Leadspace Chalks Up Yet More Industry Recognition, While Doubling Customers in the Past Year

Leadspace, already recognized as B2B CDP and marketing data leader by Forrester, is included in Gartner’s Market Guide for Account-Based Marketing Platforms. 2019 saw record growth for Leadspace, doubling its customer base and adding fast growing, innovative enterprise customers like American Express, Monster, Freshworks, Gojo and Booking.com Leadspace, the leading B2B customer data platform (CDP) provider, has been recognized in Gartner’s 2019 Market Guide for Account-Based Marketing Platforms (Gartner subscription…

Nansen Launches Rebrand Under New Ownership

Nansen, a customer experience agency,  announces its departure from Making Waves, a Scandinavian digital agency, and its parent company The North Alliance. The companies merged in 2015 to create a 400-person digital powerhouse with competencies spanning web strategy, design, development, and content. While the organizations together have seen great success with customers including American Express, TC Energy, and Blue Buffalo, this move empowers the North American team to have more control over strategy and offerings…

American Express, Discover, Mastercard and Visa Implement Click to Pay to Make Online Checkout Simple and Secure

BassPro, Cinemark, JoAnn Fabric and Crafts, Movember, Papa John’s, Rakuten, Saks Fifth Avenue, SHOP.com and Tickets.com Are Among the First Merchants to Offer Consumers New Option to Click to Pay American Express, Discover, Mastercard and Visa announced the arrival of faster, more secure online checkout based on the new EMV Secure Remote Commerce (SRC) industry standard, establishing a simplified way for card payments to be made across web and mobile sites, mobile apps and connected devices. The networks have tested SRC…

U.S. Small and Midsize Businesses Have Identified New Avenue for Growth Through Corporate Contracts

THE 2019 SURVEY OF SMALL AND MIDSIZE BUSINESS SUPPLIERS, DEVELOPED AND CONDUCTED BY AMERICAN EXPRESS, FOUND THAT BUSINESSES WITH CORPORATE CONTRACTS EXPECT REVENUES TO INCREASE BY 50% OVER THE NEXT FIVE YEARS U.S. small and midsize businesses are often referenced as the backbone of the country’s economy thanks to their drive and ambition to grow and scale but finding new opportunities to expand a business is often challenging. To explore the perspectives of small and midsize businesses on ways to grow, American Express…

TechBytes with Marc Ginsberg, VP-GM Amex Advance, American Express

Marc Ginsberg VP-GM Amex Advance,  American Express Last month, American Express launched Amex Advance Personalization Services which leverage artificial intelligence and machine learning techniques to deliver personalization services. These services will enable marketers to customize their target audiences, personalize customer experience and measure marketing campaign performance. To understand more about how machine learning capabilities drive Amex’s Advance Personalization and how the data-driven business leverages…

Acxiom and Amex Advance Launch New Data-Driven Offering to Predict Consumer Purchase Intent

Amex Advance combines predictive insights with Acxiom InfoBase® to increase marketing effectiveness Acxiom, the data foundation for the world's best marketers, and Amex Advance, a personalization services business within American Express, today announced the launch of a joint data-driven offering to predict purchase intent across the broad US consumer population. Currently, Acxiom provides the data foundation for the world’s best marketers. The company enables people-based marketing everywhere through a simple, open…