Browsing Tag

Analysis

Brainshark’s AI-Powered Engine for Sales Coaching Wins Gold Stevie® Award in 2018 International Business Awards®

Brainshark Machine Analysis Recognized as a ‘Spectacular Tool for Enhancing the Development Process for Sales Reps’ Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced that Brainshark Machine Analysis is a Stevie® Award winner in The 15th Annual International Business Awards® (IBAs). Brainshark’s new, artificial intelligence (AI)-powered engine for improving sales coaching received gold – the highest category honor – for “Best New Product of the Year: Corporate…

Embracing Analysis to Perfect the Balancing Act

It’s no secret that many large companies are pulling their million-pound advertising budgets after not seeing enough ROI. When you put substantial budgets behind campaigns without setting out a sensible strategy, or building flexibility into budgets and plans to adapt, then it’s not surprising that the results aren’t there. It’s this ‘hitting-send-and-hoping-for-the-best’ mentality that is doing nobody any favors. Another issue is that with many brands suspecting that they’re advertising to bots, ad figures aren’t…