Browsing Tag

Analytics tools

Oracle Speeds Cloud Migration With New Oracle Cloud Lift Services

One of the biggest pain points of cloud adoption is the cost and effort of migration. To ease the process, today's launch of new Oracle Cloud Lift Services gives Oracle customers expanded access to technical tools and cloud engineering resources to quickly migrate workloads to Oracle Cloud Infrastructure (OCI). Oracle now offers these resources – at no additional cost – to all existing and new Oracle Cloud customers worldwide. "Our customers want a seamless path to the cloud with the right guidance, solution architecture,…

Total Economic Impact™ Study: 496% Three Year ROI from Tasktop Viz

Leading Value Stream Management Solution Provides Business-Level View of Software Delivery and Data-Driven Digital Transformation Tasktop today announced the findings of a new commissioned study conducted by Forrester Consulting that reveals organizations using the Tasktop Viz value stream management solution realize an average return on investment (ROI) of 496% over a three year period, with the platform paying for itself in less than three months. Designed to help organizations identify and remove bottlenecks,…

Shift7 Digital Outlines Smart Strategies to Help Brands Continue to Accelerate Their Digital Business Coming Out of COVID-19

As the one-year mark of COVID-19 becomes a reality, many businesses are shifting focus to what doing business will look like in a post-pandemic world. Today, Shift7 Digital, the modern digital agency for manufacturers, is sharing insights on how manufacturers can put their best foot forward and keep the momentum in digital they’ve built over the past year. The must-have nature of digital marketing, specifically a strong ecommerce presence, became impossible to ignore virtually overnight this time last year and Shift7 has…

Okera Introduces Integration With Collibra Platform

Integrated solution empowers data owners and stewards to automatically enforce data governance and security policies across all analytics tools Okera, which enables companies to secure data access at scale, announced an integration with the Collibra Data Intelligence Platform. This allows data owners and stewards to enable classification attributes defined in Collibra to then automatically create and enforce fine-grained data access control (FGAC) policies via Okera. The integration makes it easier and faster to ensure…

Top 3 Small Business Technology Predictions for 2020

Everywhere we look, we see personal and professional expectations for technology merging—we need to Slack the team from our own phone at a coffee shop or tweet the latest product release from our personal account. How many of us flow from the last email of the day seamlessly into the next episode of The Office? And who knew this is how we would all work in 2019? The need for software companies to service this more fluid style of work is driving a wave of powerful, agile, and deeply personalized new business software.…

Adobe Adds Photoshop Inspired Functionality To Its Analytics Toolset

Adobe launched a Photoshop inspired Analytics tool which helps enterprises to better unite data and visualize customer interactions. The new offering named Customer Journey Analytics take cues from the ‘layers concept’ in Adobe Photoshop. In Photoshop, images can be exported, edited and layered on top of one another to create a visual treat. Similarly, in Customer Journey Analytics, the layers are data sets. With the power of AI, layers of online, offline and third-party data can be stacked atop one another to obtain a…

Video Marketing Stats That Every Marketer Needs to Know

Did you know that you can increase landing page conversions by up to 80% with the use of a video? Did you know that Email Marketing campaigns using videos can increase open rates by up to 6 times? If you want better responses you should consider this medium. It takes a lot of work and resources to make a good presentation. Besides the camera, lights, editing software and other equipment, there is also the material and its delivery. Writing a script is hard enough, but even the most compelling script needs a charming…

3 Ways Analytics Tools Drive CX Transformation

Advanced data analytics tools can help businesses uncover business-critical insights and gain a competitive edge. As customer experience analytics matures, it is becoming increasingly predictive and focused on personalization. A sophisticated data analytics tool can make predictions, or generate recommendations based on information gathered, thus giving contact center agents and bots more background and context on each individual customer they are servicing. In addition, analytics plays a significant role in increasing…