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Animoto Reveals the Platforms to Watch in 2020: YouTube and Facebook Stories Growth Insights

YouTube rated #1 purchase driver on social, and Facebook Stories ranked one of top 3 platforms to watch videos from brands Animoto, the company that makes it easy for anyone to create professional marketing videos, released its latest social media insights, indicating notable growth in video marketing on YouTube and Facebook Stories. The report was compiled using an online survey of 1000 consumers and 500 marketers who work at companies that have produced at least two videos in the past year. Marketing Technology News:…

Personalizing PR: How New Trends in Tech Provide a Human Touch to Public Relations

Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm. At the core of each action is a tool making it possible. Today, there is a wide world of tech tools available to implement. Media and marketing teams eagerly adopt tech tools by the dozens, organizations worldwide are actively pursuing…

Animoto Selects Two New Execs to Join the Team

Kristen Connor and Vivian Sakovich bring a fresh perspective to Animoto's leadership team Animoto, the company that makes it easy for anyone to create professional marketing videos, recently announced that Kristen Connor and Vivian Sakovich have joined their executive team as Vice President of Experience Design and Vice President of Finance, respectively. "Both Kristen and Vivian bring unique perspectives we found incredibly valuable for the future and growth of our company," said Brad Jefferson, CEO & co-founder of…

Animoto Social Video Trends Report Forecasts Growing Demand for Video Marketing in 2020

In the past 12 Months, 96% of Marketers Have Placed AD Spend on Video Marketing on Social Animoto, the company that makes it easy for anyone to create professional marketing videos, released its annual report, Social Video Trends: Consumer & Marketer Insights for 2020. This report investigates a survey of consumers and marketers to find out how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers' approach to social media marketing. Social Video Drives…

Animoto Investigates Marketing Potential For Branded Videos on Instagram Stories

74 percent of businesses post at least 2 videos on Instagram Stories each month, with 62 percent saying a Story prompted a direct message from a customer Animoto takes a close look at stats behind the rise of Instagram Stories in 2019 with the release of an infographic aimed at marketers. The company that makes it easy for anyone to create professional marketing videos compiled data about the rapid growth of Instagram Stories, its effect on the social media marketing landscape, and how marketers and small businesses…

Animoto Releases 2018 State of Social Video Consumer and Marketer Trends Report

93 Percent of Marketers Have Landed a New Customer Thanks to Video and Consumers Ranked Video as Their Favorite Form of Content from Brands Animoto, the company that makes it easy for anyone to create professional marketing videos, released its 2018 State of Social Video: Consumer Trends Report and its accompanying 2018 State of Social Video: Marketer Trends Report. These two releases explore how consumers are influenced by brands on social media and how marketers are reacting to the growing demand for video. Video…

Animoto Selects New Vice President of Marketing

Edward Angstadt Rounds out Animoto's Executive Team Following the Recent Appointment of Two New Executives Animoto, the company that makes it easy for anyone to create professional marketing videos, announced that Edward Angstadt has joined their executive team. Mr. Angstadt is the most recent addition to Animoto's leadership team after Michelle Leirer was promoted to VP of People and Sandeep Chouksey joined as VP of Engineering in 2017. Also Read: Animoto and Getty Images Partnership Addresses the Growing Video…

Animoto and Getty Images Partnership Addresses the Growing Video Needs of Businesses

Over 1 Million Creative Images and Video Clips from Getty Images Are Now Available Within Animoto's Marketing Video Maker Animoto, the company that makes it easy for anyone to create professional marketing videos, launched an integration with Getty Images, a world leader in visual communications. Now fortified with a robust, searchable library of Getty Images content, Animoto is making video marketing accessible to businesses of all sizes regardless of the volume or quality of the assets they may have on hand.…

Video Ads on Instagram Drove Business Results for These Animoto Customers

These Small Businesses Ran Local Advertising That Drove Foot Traffic, Sales, and Attention from Major Publications Animoto, the company that makes it easy for anyone to create professional marketing videos, showcased business results from customers who have become successful video advertisers on Instagram. Using Animoto's online video maker to create their videos, these businesses produced videos optimized for the Instagram Feed. 48 Percent Increase in Sales for this Ecommerce Beauty Brand Click n Curl is a…

Animoto Showcases Real Estate Brands Embracing Video on Facebook

With Hyper-Local Content, Property Listings and Testimonial Videos, Real Estate Professionals Are Building Their Brands with Video on Facebook Animoto, the company that makes it easy for anyone to create professional marketing videos, showcased some of their successful real estate customers who are differentiating themselves with video marketing on Facebook. David Roger Grossmann, a real estate agent based in New York, realized most clients were finding his business via social media. To take advantage of this trend, he…

Five Steps to Make Video Production Easier!

The year 2018 has bought about a revolution in the video production process for marketers. It’s no secret really; video is here to stay and make its imprint in the world of business. From augmented reality to interactive video, the technology video landscape is getting bigger than ever! This development comes as a delightful opportunity to target qualified leads and convert more users into prospects with the help of video marketing. According to HubSpot, 97% of marketers say videos have helped increase the user…

Early Adopters of LinkedIn Video Advertising Are Highlighted by Animoto

From Recruiting to Thought Leadership to Local Advertising, Early Adopters Are Seeing the Benefits of Advertising with Video on the World's Largest B2B Social Network Animoto, the company that makes it easy for anyone to create professional marketing videos, announced today that they are seeing an uptick in customers finding success with video on LindkedIn and shared some examples. In March 2018, LinkedIn followed the trend started by the other major social networks like Facebook and Instagram by expanding its video…

Animoto Survey Highlights Video Marketing’s Popularity on Social Media Amongst Small Business

Small Business Plan on Creating More Marketing Videos for Instagram, Facebook, and Youtube in the Next Six Months Than They Have in the Past Six Months Animoto, the company that makes it easy for anyone to create professional marketing videos, recently released its "Small Business Video Marketing Report." The report unearths how small businesses are embracing organic and paid video for their marketing on major social media platforms like Facebook, YouTube, and Instagram. According to Animoto's survey, Facebook is still…

Animoto Releases Video Marketing Best Practices for Social Media

Tips Include Using Square Videos to Take up 78 Percent More Space in Social Feeds and Optimize for Mobile Viewing Animoto, the company that makes it easy for anyone to create professional marketing videos, released its "Cheat Sheet for Social Media Video." The guide includes practical tips for businesses looking to maximize their presence on Facebook, Instagram, Twitter and YouTube through creating and sharing marketing videos. As video on social media continues to become more prevalent, marketers and small businesses…

Animoto Recognizes Massive Video Advertising Opportunity for Small Businesses on Instagram

$2500 Worth of Tests Demonstrate Better Reach, Reactions, and Views for Video on Instagram over Facebook, and Further Reach, More Clicks, and Lower CPCs on Instagram Videos over Carousel Ads Ahead of Social Media Marketing World, Animoto, the company that makes it easy for anyone to create powerful and professional marketing videos, announced research that they conducted this month, testing the effectiveness of video ads on Instagram. On Facebook's Q4 2017 earnings call, it was announced that there are 2 million active…

“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly effect" within martech demonstrates a great metaphorical effect on the way B2B technology ecosystem is shaping up in 2018. An extension of the Chaos Theory, the butterfly effect is "the sensitive dependence on initial conditions in which a small change in one state of a deterministic …

TechBytes with Cynthia Knapic, Head, Animoto for Business

Cynthia Knapic Head, Animoto for Business In May, online video creation platform Animoto was selected as a Facebook Marketing Partner to enable businesses to easily connect and manage their creative expertise successfully. Though the popularity of video marketing hasn’t come as a surprise for marketers, the challenges to successfully leverage technology remain unconquered. To understand how the company is upping their ante to effectively close the gap between branded and user-generated content for better video…