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AOV

Web Design Agency, Huemor, Lists and Explains 5 Marketing Terms All Business Owners Should Know

Marketing vocabulary is complex. But it's important to know to understand how well your marketing dollars perform. Web design agency, Huemor, lists and explains 5 key marketing terms you should get familiar with. Conversion Rate: The number of orders divided by the number of people who visit your website. Conversion Rate is a ballpark percentage you can use to estimate expected sales. That said, conversion rate can be a messy metric because it doesn't account for the revenue you make per sale. If you're fulfilling fewer…

MarTech Interview with Waleed Al-Atraqchi, President at CJ Affiliate

"Affiliate is constantly evolving, and if you look at its impact on customer value and incrementality, the channel is underrepresented in terms of advertising investment.." Tell us about your role and journey into Marketing. What inspired you to be part of CJ Affiliate? I always wanted to be in business since I was a kid. I was living in New York when I bought and ran a Bagel shop—it was doing well but I wanted to do more, so I eventually sold it. Running my own business taught me that success is driven by the products you…

Zaius Integrates with Zendesk for 360-Degree View on Customer Experience

The Zaius-Zendesk Integration is the First B2C CRM-Customer Service Platform Integration for E-Commerce, Retail Marketers that Offers Data from Every Customer Engagement Zaius, a leading B2C CRM that delivers real-time, cross-channel marketing automation and attribution built on a single customer view, has announced the immediate availability of its product integration with Zendesk. Recommended Read: Interview with Jaimie Buss, VP Sales, Americas, Zendesk By making customer support data available to marketers through…