APIs

AppsFlyer, the global attribution leader, today announced the launch of Zero, a free-for-life package as part of its Zero Budget Marketing initiative. The new initiative, geared towards developers, product managers, and marketers offers free, state of the art software tools and APIs, to empower their growth and leverage their earned and owned media strategy. As part of AppsFlyer's effort to enable companies of any size to better utilize their owned assets and channels, Zero includes the powerful tools of AppsFlyer's…