App Tracking Transparency

Company ranks as a top growth partner for mobile gaming apps across global markets Fluent, Inc., a leading data-driven performance marketing company, was named to five lists in AppsFlyer’s Performance Index XIII, ranking highly across…
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The first index following Apple’s ATT enforcement shows that mobile media sources are still adapting to the new privacy reality AppsFlyer, the marketing measurement and experience platform, today released the 13th edition of its …
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Publishers see eCPMs of up to $1,500 and monetization rates per daily user of up to $0.33 with the Tapjoy Offerwall Tapjoy, a mobile advertising and app monetization company, shows rewarded ads have rebounded from the recent sweeping tech…
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First CDP to Provide Granular Data Privacy and Governance Controls for Apple ATT mParticle, the largest independent Customer Data Platform, announced a series of new features to help companies comply with data privacy rules and…
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A lot of time, money, effort and technology goes into marketing things to people. Or trying to at least. The problem is, a lot of stuff gets in the way of that ambition when it comes to programmatic advertising, which accounts for around…
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Pixels are finally dead, killed by Apple at WWDC last month. Digital marketing turned customer data collection up to 11. Like many finer things in life, marketers didn’t fully appreciate access to this data until it was revoked. In a big…
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Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier for advertisers (IDFA). The removal of the IDFA results from Apple’s App…
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