Browsing Tag

App Tracking Transparency

mParticle Introduces Data Privacy and Control Features to Help Brands Comply with iOS 14.5 Apple App…

PRNewswire Jul 28, 2021 0

mParticle, the largest independent Customer Data Platform, announced a series of new features to help companies comply with data privacy rules and regulations, including the latest Apple iOS 14.5 App Tracking Transparency (ATT)…
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Guest Authors

Transparency In The Chain: Affecting Behaviour Change In People Is Hard, But It’s More Worthwhile…

Ramzi Yakob Jul 14, 2021 0

A lot of time, money, effort and technology goes into marketing things to people. Or trying to at least. The problem is, a lot of stuff gets in the way of that ambition when it comes to programmatic advertising, which accounts for around…
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Guest Authors

How Investing In Consumer Data Will Make Companies Better Marketers

Mike Audi Jul 13, 2021 3

Pixels are finally dead, killed by Apple at WWDC last month. Digital marketing turned customer data collection up to 11. Like many finer things in life, marketers didn’t fully appreciate access to this data until it was revoked. In a big…
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Technology

Affise Launches New Attribution Chain Technology to Measure Advertising Results

Business Wire May 10, 2021 0

Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier for advertisers (IDFA). The removal of the IDFA results from Apple’s App…
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