51% of ‘Hungry Searchers’ Choose Restaurants by Food Type as Journeys Go Mobile
Concurrently 89% of Marketing Decision Makers Agree That Improving Their Web Listings Is Crucial to Increase Sales
New research from Yext into the ‘Hungry Searcher’ reveals how important third-party platforms have become in determining where consumers choose to dine, with 27% of consumers looking for a table ‘on-the-go’.
The study, conducted among 2,000 consumers in the UK, identified just one fifth (20%) of customer journeys now start with the restaurant’s own website. Instead, half begin with a search engine, 12% begin…