Browsing Tag

apps

Refining the Fuel for the Mobile Marketing Engine

How Setting Fundamental Audience-Building Techniques Will Help Marketers Get a Leg up in Their Targeting Strategies Being complacent in business has never been beneficial, but when considering this through the lens of the rapidly-changing data landscape, complacency is going to cost your company now more than ever. The marketing ecosystem is transforming faster every day, and advertisers are always searching for the next big trend to get a leg up in their targeting strategies. For smart marketers, it’s all about combining…

Intercom Unveils New Code-Free Custom Chatbot Design for End-To-End Sales Acceleration

Intercom's Custom Bots Brings Messengers, Workflow Apps, and Bot Technology Together for the First Time for New Levels of Automation and Overall Business Impact Leading customer messaging app platform, Intercom, has launched a new chatbot tech designed to accelerate sales. The new chatbot design could help growing businesses to easily create their own custom bots. All this, without code! The new code-free chatbot would convert more website visitors into customers, beyond the limits of human-scale. This directly and…

Interview with Travis Montaque, Founder and CEO, Emogi

"We’re also allowing brands to join the conversation seamlessly – not as ads, but as branded content that is presented to users when they want to share them."Tell us about your role at Emogi and how you got here. What inspired you to start a Conversational Content Platform? I serve as the Founder and CEO of Emogi a content engine for communication services that helps people have better conversations whether they’re texting on a chat app, commenting on a post, or sending a video to friends. Partnering with leading…

New Azuqua Connect Partner Program Helps SaaS Companies Quickly Deliver Powerful App Integrations

Own Your Customer’s Integration Experience and Accelerate the Time It Takes to Design, Build and Deploy Tailored Application Workflows Azuqua, a leader in cloud-based business automation, announced the Azuqua Connect Partner Program, which is designed to deliver powerful app integration capabilities to SaaS companies and their customers. SaaS vendors and their services partners can now easily tap into the power of the Azuqua platform to streamline integration, orchestration and automation of key business applications…

Interview with Joe Camacho, CMO, SABIO Mobile

"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns."Tell us about your role and how you got here. What inspired you to be a part of a mobile marketing company? As a Co-Founder and CMO, my role is constantly changing. Initially, I was wearing many different hats but am now able to focus on the company’s marketing mix, specifically product development and promotion. The journey to get here began after film school while working in television production at the NBC…

How to Boost Push Notification Engagement with Mobile App Deep Linking

Deep links are becoming an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app experience, so sending push notifications that offer real value is essential for keeping them engaged with your app. Deep linking from push notifications sends users to specific pages within an app, making it easy for users to reconsider an abandoned cart, view new content, shop a sale, or fall in love with new features. In this article, we’ll cover the essentials of mobile app deep linking and…

What are Popular Messaging Apps Missing? Urgency Alerts

New Technology From Ingenioshare, An Affiliate Of Ipventure, Solves The Problem Of Notification Overload In An Innovative Approach Communication has become increasingly easy with the rise of third-party messaging apps. However, this ease of communication can be a source of constant distraction, as we are frequently interrupted by sounding alerts on our devices. Alarmingly, the study The attentional cost of receiving a cell phone notification found that 'cellular phone notifications alone significantly disrupted…